Meritt Payments

Revamped Meritt’s slow site with strategic CTAs and multilingual support, boosting engagement and conversion rates by aligning with their brand identity.

Client

Meritt Payments

Industry

Fintech

Service

Web Design & Development, SEO

Company Overview

Meritt Payment Technologies specializes in advanced payment processing solutions for various businesses, from small-scale to large enterprises. They offer a range of services including card-not-present transactions, integrated point-of-sale systems, and mobile payment options to enhance efficiency and profitability. Their team of experts provides personalized service to ensure each client receives the best solutions for their specific needs. Prioritizing security and innovation, Meritt Payment Technologies is committed to leading the charge in evolving payment methods.

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Challenges

Website slowed by too many plugins, hurting conversions

Design fails to clearly showcase Meritt's diverse services

Poor multilingual setup, SEO issues reduce search visibility

Solution/Execution

Meritt Payment Technologies was losing customers because of an extremely slow website. After the company approached us to resolve the problem, we found the website relied on many plugins that contributed to a ten-second fully loaded time. Moreover, the existing design failed to highlight the company’s offerings in the relevant sections.

Additionally, although the website was targeting both English and French-speaking customers, the code wasn’t optimized for best SEO practices, resulting in a loss in organic results. As a result, we needed to rebuild the website to help it stand out in a highly competitive financial technology market.

Following our audit, we created a bespoke website matching the brand’s identity. Recognizing the website’s audience of potential B2B clients, we strategically placed calls-to-action (CTAs) throughout the site. This streamlined user engagement with an increased conversion rate. Additionally, we implemented a correct multilingual strategy to support English and French on the website.

Results

Increase in organic traffic within 6 months

Reduction in CPA

Keywords in the first page of Google within first year

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Results

Increase in organic traffic within 6 months
Reduction in CPA
Keywords in the first page of Google within first year
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“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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