Meritt Payments

  • +325%

Increase in organic traffic

Meritt Payment Technologies was losing customers because of an extremely slow website. After the company approached us to resolve the problem, we found the website relied on many plugins that contributed to a ten-second fully loaded time. Moreover, the existing design failed to highlight the company’s offerings in the relevant sections.

About Meritt Payments

Meritt Payment Technologies specializes in advanced payment processing solutions for various businesses, from small-scale to large enterprises. They offer a range of services including card-not-present transactions, integrated point-of-sale systems, and mobile payment options to enhance efficiency and profitability. Their team of experts provides personalized service to ensure each client receives the best solutions for their specific needs. Prioritizing security and innovation, Meritt Payment Technologies is committed to leading the charge in the evolution of payment methods.

The challenge

Meritt Payment Technologies was losing customers because of an extremely slow website. After the company approached us to resolve the problem, we found the website relied on many plugins that contributed to a ten-second fully loaded time. Moreover, the existing design failed to highlight the company’s offerings in the relevant sections.

Additionally, although the website was targeting both English and French-speaking customers, the code wasn’t optimized for best SEO practices. It resulted in a loss in organic results. As a result, we needed to rebuild the website to help it stand out in a highly competitive financial technology market.

Services Used:
STRENGTH IN NUMBERS

Business impact

Following our audit, we created a bespoke website matching the brand’s identity. Recognizing the website’s audience of potential B2B clients, we strategically placed calls-to-action (CTAs) throughout the site. This streamlined user engagement with an increased conversion rate. Additionally, we implemented a correct multilingual strategy to support English and French on the website.

325%

Increase in organic
traffic within 6 months

65%

reduction
in CPA

500+

Keywords in the first page
of Google within first year

Esteemed digital marketing solutions

Following our audit, we created a bespoke website matching the brand’s identity. Recognizing the website’s audience of potential B2B clients, we strategically placed calls-to-action (CTAs) throughout the site. This streamlined user engagement with an increased conversion rate. Additionally, we implemented a correct multilingual strategy to support English and French on the website.

For Meritt Payments, we put together a robust digital strategy that includes:
  • Custom Web Design and Development
  • Search Engine Optimization (SEO)
  • Pay-Per-Click (PPC) Management
  • Social Media Marketing