RAFZ Cirkulära Interiörer

Revamped the design with efficient code, removing plugins, adding a custom repaint feature, and a new product-focused homepage for better client experience.

Client

RAFZ Cirkulära Interiörer

Industry

Furniture

Services

Web Design & Development, PPC management, SEO

Company Overview

RAFZ is a Swedish furniture brand that offers companies and individuals an affordable and eco-friendly way to buy and sell used furniture. With expertise in logistics, design, and sustainability, RAFZ provides tailored solutions for buying, sourcing, and furnishing office spaces or optimizing existing layouts to meet client needs.

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Challenges

Resolving slow website load time for better sales conversion

Rebuilding site to eliminate heavy plugin dependency

Implementing API integration with place2place for product listing

Solution/Execution

RAFZ encountered significant issues with its previous website, built on a custom theme heavily reliant on plugins for essential functions. This resulted in an excessive load time of over 15 seconds, severely affecting sales due to cart abandonment. To resolve these issues, we decided to rebuild the site from the ground up, retaining all essential features. Additionally, RAFZ required the development of an API to seamlessly connect their store with place2place for comprehensive product listings.

In the development phase, we preserved the original design, transferring it to a streamlined theme that eliminated the dependency on plugins for WooCommerce functionalities. We implemented efficient code to incorporate desired features, including a custom repaint option and an upgraded homepage that better showcases RAFZ’s diverse products and categories. These improvements significantly reduced load times, enhancing site speed and user experience, leading to improved sales and customer retention.

Results

Increase in conversion rate

Fully loaded time

Reduction in server requests

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Results

Increase in conversion rate
Fully loaded time
Reduction in server requests
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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