RAFZ Cirkulära Interiörer

Increased RAFZ’s conversion rate by 3.5%+ through refined targeting and bidding strategies, overcoming website challenges to enhance Google Ads impact.

Client

RAFZ Cirkulära Interiörer

Industry

Furniture

Service

Web Design & Development, PPC management, SEO

Company Overview

RAFZ, a Swedish furniture brand, provides affordable, eco-friendly solutions for buying and selling pre-owned furniture, supporting businesses and individuals with logistics, design, and sustainability expertise. They assist in sourcing used furnishings and optimizing office spaces to meet specific needs.

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Challenges

PPC campaigns were inefficient, negatively impacting traffic and ROI

Struggle with reaching target audiences effectively via Google Ads

Low visibility in the competitive Google Ads furniture industry

Solution/Execution

RAFZ faced challenges with a sluggish website, overburdened by a custom theme and excessive plugins, leading to over 15 seconds of load time that negatively impacted their Google Ads campaigns and conversion rates. Recognizing the importance of website performance for PPC success, we rebuilt their website, improving speed and functionality while integrating seamlessly with Place2Place to streamline product listings.

To enhance PPC effectiveness, we conducted extensive keyword research and refined audience targeting to reach high-value prospects. Competitive analysis informed strategic bidding adjustments, optimizing budget allocation to improve ROI. Campaign elements, including keyword lists, ad copy, and landing pages, were adjusted to boost user engagement and drive conversions. This data-driven approach aligned with RAFZ’s business objectives, leading to improved campaign performance, higher engagement rates, and increased customer acquisition.

Results

Increase in conversion rate

Cost Per Conversions

kr Managed ad budget

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Results

Increase in conversion rate
Cost Per Conversions
kr Managed ad budget
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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.

“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Myles ScolnickCTO, QuoteWell
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