RiverSaaS

Revamped River SaaS’ Google Ads strategy with targeted campaigns, optimized landing pages, and lead magnets, achieving a 350% increase in qualified lead generation.

Client

RiverSaaS

Industry

SaaS

Service

PPC management

Company Overview

River SaaS Capital provides alternative venture financing to growing software-as-a-service (SaaS) businesses. The company offers fast, flexible financing solutions, typically providing non-dilutive, revenue-based financing to qualified new borrowers in 36-48 month term loans and growing with its portfolio companies over time (via either debt and/or equity).

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Challenges

Limited lead generation from Google Ads initiatives

Ineffective engagement in Google Ads campaigns

Difficulty in visibility among SaaS financing targets

Solution/Execution

River SaaS Capital approached us to enhance their digital marketing efforts and better connect with growing SaaS businesses seeking alternative financing. We began with comprehensive keyword research to identify search terms that align with their target audience’s financing needs and challenges.

Leveraging these insights, we created and launched tailored Google and LinkedIn Ads campaigns designed to attract qualified leads. To further boost engagement, we developed lead magnets that highlighted the benefits of River SaaS Capital’s non-dilutive financing solutions and designed landing pages optimized to maximize conversion rates.

Post-lead qualification, we implemented automated follow-up sequences to nurture prospects, ensuring a seamless and personalized experience. The campaigns were continually refined and optimized, delivering measurable results and helping River SaaS Capital establish a stronger digital presence while driving significant growth in qualified leads.

Results

Increase in conversion rate

Conversions from campaigns

USD Managed ad budget

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Results

Increase in conversion rate
Conversions from campaigns
USD Managed ad budget
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