Stella Maris Hotel de Luxe faced an outdated website design and a confusing external booking process that frustrated users and caused abandoned reservations. By redesigning the website, integrating a booking system that synced with third‑party sites, and optimizing for SEO, Redefine Web achieved higher conversions, 64% organic traffic growth, and 40% of bookings directly via the website.
Stella Maris Hotel de Luxe in Svendborg, Denmark, is a boutique luxury hotel featuring 36 elegantly designed rooms, modern amenities, a fine dining restaurant, a bar, a lounge, terraces, and corporate meeting spaces. Guests enjoy complimentary cooked-to-order breakfast and 24-hour room service. Despite its premium experience, the hotel’s outdated website and fragmented booking system created confusion, preventing it from reflecting its luxury brand or driving seamless reservations. To resolve this, Stella Maris partnered with Redefine Web to redesign its digital presence, enhance booking efficiency, and increase organic visibility to boost direct booking revenue.
Stella Maris Hotel de Luxe faced significant challenges with its outdated digital platform, which hindered growth. The old website lacked a consistent luxury design, creating a gap between the guest experience and online image, ultimately hurting credibility and conversions.
The booking process was the biggest problem. Instead of an integrated system, guests were directed to an external platform, resulting in confusion, drop-offs, and incomplete reservations. This not only reduced revenue but also kept the hotel dependent on third parties.
Poor SEO further limited visibility. The website content wasn’t optimized with keywords or structured for search, weakening competitiveness both locally and globally.
Additionally, the fragmented booking system resulted in syncing issues with platforms like Booking.com, leading to double bookings and outdated availability.
The hotel needed more than a redesign — it required integrated branding, SEO, and technical improvements to increase direct bookings and reduce its reliance on third-party platforms.
Redefine Web executed a complete redesign of the Stella Maris Hotel de Luxe website, focusing on both user experience and functionality. We developed a modern website aligned with the brand’s luxury identity and integrated a fully automated booking system that synced in real-time with platforms like Booking.com. This eliminated double bookings and ensured that guests had instant access to updated availability. To reduce cart abandonment, we simplified the booking steps and focused on ease of use, creating a smooth process that reflected the hotel’s high‑end hospitality. Additionally, we conducted targeted keyword research and optimized copywriting to capture high-value organic traffic for both branded and non-branded terms.
Key steps included:
Through our redesign and technical integration, Stella Maris Hotel de Luxe transformed its digital experience. Guests could now book directly with ease, room availability was accurate across all channels, and organic visibility improved significantly. This led to a 64% growth in organic traffic, with 40% of total bookings coming directly from the website, and over 250 keywords ranking on Google’s first page within the first year.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
