World Nomads

Revamped World Nomads’ Google Ads with global keywords, improved landing pages, and automated follow-ups, boosting international reach and customer growth by 150%.

Client

World Nomads

Industry

Travel Insurance

Service

PPC management

Company Overview

World Nomads offers flexible travel insurance tailored for adventurous travelers, covering emergency medical costs, evacuation, baggage, trip cancellation, and more, available to customers in over 100 countries. Their policies include protection for over 150 adventure sports and gear.

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Challenges

High bounce rates decreased Google Ads conversion rates

Campaigns struggled to engage diverse international audiences

Limited Google Ads effectiveness in customer retention

Solution/Execution

Tasked with enhancing World Nomads’ digital marketing, we began by conducting thorough keyword research to pinpoint search terms that resonate with travelers’ insurance needs. This informed the creation of targeted Google and LinkedIn Ads campaigns aimed at attracting quality leads and driving traffic to their platform.

To increase engagement and conversions, we developed compelling lead magnets to highlight the benefits of World Nomads’ insurance and designed optimized landing pages for a seamless user experience. Post-purchase, we implemented automated follow-up sequences to nurture customer relationships and encourage repeat business.

The continuous refinement and optimization of these campaigns significantly boosted World Nomads’ global online presence, resulting in measurable growth in new customers and strengthening their connection with their target audience.

Results

USD Cost Per Acquisition to get back to pre-covid revenue

Conversions till date

Combined managed ad budget

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Results

USD Cost Per Acquisition to get back to pre-covid revenue
Conversions till date
USD Combined managed ad budget
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“I was impressed with their services and how they collaborated with us instead of simply taking and executing requests. Redefine Web understood my business and talked to us to know what we wanted to achieve. I always felt like they were part of my team because they understood the business, strategies, and plans.”
Francis StruttDirector, N1Mailbox
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Peter DolencDirector, C2V
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Myles ScolnickCTO, QuoteWell
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