Luxury home décor brand Abigail Ahern wanted to boost ecommerce performance while maintaining its high-end identity. By restructuring SEO and paid media campaigns to focus on intent-driven traffic and premium branding, we generated a 179% revenue increase and doubled conversion rates.
Abigail Ahern, a global leader in luxurious, trend-defying interiors, offers high-quality furnishings and accessories that inspire bold, lasting design. Despite strong brand recognition, their digital marketing relied too heavily on discounts and branded searches, drawing short-term traffic but weakening their premium positioning. To address this, in August 2020 they partnered with Redefine Web to unify SEO and Paid Media strategies, with the dual goals of boosting ecommerce sales and expanding their online audience while maintaining their aspirational, high-end aesthetic.
Before partnering with Redefine Web, Abigail Ahern was at a key growth stage. Although well-known in interiors, their digital marketing lacked consistency and scalability. Campaigns leaned heavily on branded keywords and frequent discounts. While this drove short-term sales, it weakened the brand’s luxury image and risked alienating design-conscious customers.
SEO efforts were underperforming, with thin landing page content and missed opportunities across valuable non-branded search terms. As a result, much organic traffic potential went untapped. Website visitors were also not effectively retargeted or guided toward conversions.
Paid campaigns faced similar issues. Shopping ads had poor keyword control, wasting spend and missing chances to highlight premium product categories. Budgets lacked smart segmentation, while ad messaging relied too much on discount-led promotions, misaligning with the brand’s high-end identity.
Heading into Black Friday, Abigail Ahern needed a sophisticated strategy in SEO and paid media to drive ecommerce growth while reinforcing its luxury positioning.
To address these challenges, Redefine Web executed a full-funnel, premium-aligned marketing strategy across organic and paid channels. SEO efforts focused on optimizing category and product-level pages with enriched content to strengthen organic rankings and support higher-intent searches. Paid media campaigns were restructured to move away from discount reliance, instead aligning ad copy and extensions with brand quality. We segmented product categories into tailored campaigns for better budget allocation and refined shopping campaign queries to maximize efficiency. Retargeting through display and social nurtured site visitors toward conversions, while prospecting campaigns introduced the brand to entirely new audiences.
Key steps included:
By implementing an intent-driven and brand-aligned approach, Redefine Web helped Abigail Ahern achieve record-breaking ecommerce results. The refined SEO strategy captured more high-value organic traffic, while paid media delivered massive ROAS growth across channels. Overall, the campaign drove lasting growth, boosted revenue by 179%, and doubled ecommerce conversion rates.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
