Optometrist Marketing Agency
to Book More Eye Exams.

Optometry marketing retainers at Redefine Web start at $599/mo and scale up based on media budget, number of locations, and whether SEO and eyewear-lifecycle work are in scope. Optometry website builds are quoted separately as fixed-price projects starting at $1,500.

• Foundation. $599/mo. Independent single-doctor practices establishing the local search presence. Local SEO, GBP, review automation, and monthly written report.
• Growth. $999/mo. Growing single-location practices adding paid acquisition. Adds Google Ads for exam-book intent, vision-plan landing pages, and 5 hours of edit time.
• Scale. $1,499/mo. 2 to 10 location OD groups. Per-location GBP, per-office paid media allocation, per-office analytics, and eyewear-sale attribution back to campaigns.
• Enterprise custom. PE-backed rollups and franchise systems. Per-region P&L reporting, dedicated optometry strategist, and M&A handoff support.

Blended, most independent practices we run book new exams at $28 median CPL, translating to roughly 47 net-new patients per month at Growth or Scale tier.

An optometrist marketing agency runs the growth stack for an independent practice or multi-location OD group. That means six moving pieces tied to exams booked in your EMR and eyewear revenue in your POS.

• Optometry website design. Fast on mobile, vision-plan filters up front, exam-booking widget wired to the EMR, eyewear catalog integration.
• Optometry SEO. Local map pack for your city, service pages for exam types (comprehensive, dry eye, myopia management, contacts fitting), and GBP optimization.
• Google Ads for eye care. Exam-book intent campaigns tuned by vision plan (VSP, EyeMed, Davis) and by neighborhood.
• Reputation and reviews. Post-visit review requests via SMS, response templates, review schema on the site.
• Lifecycle marketing. Anniversary email and SMS keyed to exam date and prescription renewal, plus dormant-patient reactivation.
• Eyewear merchandising. Frame-brand landing pages, exam-to-frame attach content, retail merchandising campaigns.

Redefine Web's optometry marketing services run all six under one accountable roadmap tied to EMR-booked exams and POS-tracked eyewear sales.

Different channels move on different timelines. Optometry marketing produces first booked exams inside two weeks on paid, with organic compounding through months 3 to 6.

• Google Ads. First booked exams in 7 to 14 days. LSA where available adds another 5 to 15 booked exams per month per location.
• Meta and Instagram ads. Cost per lead settles by day 30. Primarily useful for eyewear promotion, not cold exam acquisition.
• Optometry SEO. First map-pack movement in weeks 6 to 8. Steady presence for "eye doctor near me" and vision-plan queries by month 4.
• Lifecycle emails and SMS. Reactivation revenue from dormant patients starts month 1. Anniversary flows compound quarter over quarter.
• Website rebuilds. Conversion rate step-change on launch day, typically 30 to 90 days into the engagement.

Every retainer opens with a written 30/60/90 plan so office managers see what should be live by when.

Yes. Vision-plan-specific work is a first-class part of optometry marketing services at Redefine Web. Patients search on plan name ("VSP eye doctor near me", "EyeMed exam"), and campaigns and site content have to match.

• Plan-specific landing pages. Separate landing pages for VSP, EyeMed, Davis, Superior Vision, and Spectera with in-network confirmation up top.
• In-network filters on the scheduler. Patients pick their plan on the booking widget, see accepted plans confirmed, and book without an insurance surprise on visit day.
• Plan-name campaigns. Separate Google Ads campaigns targeting plan-name queries with matching creative and landing page.
• Vision-plan content. Blog posts explaining what each plan covers, how the exam-plus-frame allowance works, and how to maximize benefits.
• Plan economics reporting. Cost per exam and eyewear attach rate reported separately by plan so the practice can see which plans pay best.

Vision-plan economics inform how campaigns get budgeted and how expectations get set with the practice.

Yes. Multi-location OD groups, PE-backed rollups, and franchise systems are a significant share of Redefine Web's optometry marketing services book. Optometry marketing at group scale needs different plumbing than a solo practice.

• Google Business Profile at scale. Location-level GBP, per-location review workflows, per-office Q&A monitoring.
• Per-location paid media allocation. Budgets set by office based on chair capacity and vision plan mix, not split evenly.
• Unified reporting. Regional VPs see per-office cost per exam, cost per eyewear sale, and treatment mix without pulling five dashboards.
• Phased rollout. A 30-location group launches in tranches of 6 to 10 offices, not all at once.
• M&A handoff. Acquired practices being folded into the group get a per-location marketing migration inside 30 days.

Enterprise scope includes per-region P&L reporting hooks and dedicated optometry strategist support for the operator team.

Yes. Optometry marketing at Redefine Web pushes booked-exam and eyewear-sale data from your EMR and POS back into the ad platforms so the algorithms optimize toward real revenue, not just form fills.

EMR and POS platforms we integrate with today. Crystal PM, Compulink, RevolutionEHR, Uprise, MaximEyes, Officemate, Eyefinity, and OfficeMate. Read-only access is enough for reporting. Write-back is not required.

Where possible we push booked-exam conversions to Google Ads via Enhanced Conversions and to Meta via CAPI. That's the setup that drops cost per booked exam by 20 to 40% over the first 90 days, because Google and Meta stop bidding on form-fill lookalikes and start bidding on people who actually show up for the exam.

Eyewear-sale data flows the same way. A patient booking an exam that turns into a $600 frame + lens sale gets weighted higher than a patient booking a covered VSP-only exam.

Yes. Optometry marketing services from Redefine Web measure both exams booked and eyewear revenue in the POS. Eyewear typically drives 60 to 75% of total practice revenue, so campaigns can't stop at getting the exam.

What eyewear-focused work covers.

• Frame-brand landing pages. Dedicated pages for Ray-Ban, Oakley, Prada, Tom Ford, Persol, and independent designer frames. Ranks for brand-name searches, drives in-store frame-shopping visits.
• Exam-to-frame attach content. On-page content walking patients through choosing frames after their exam. Increases attach rate 5 to 15%.
• Retail merchandising campaigns. Seasonal frame promotions (sunglass season, back-to-school, holiday), running on Meta and Google Display.
• Lifecycle messaging. Anniversary email + SMS keyed to exam date (annual recall) and prescription renewal (biennial refresh).
• POS-tracked attribution. Which channels produce eyewear-buying patients, not just exam-booking patients. Reported monthly.

Practices running eyewear-focused optometry marketing typically add $8k to $22k in additional monthly frame revenue by month 6.

Yes. Every optometry website, Google Ads account, LSA account, Google Business Profile, Meta Business Manager, GA4 property, and Search Console record Redefine Web sets up is in your name with your logins.

If a practice leaves Redefine Web, the whole optometry marketing system stays with the practice. Site files, ad account history, campaign structures, tracking, and reporting. Nothing gets clawed back. You do not have to rebuild from scratch on your next agency.

The reason this matters is the industry norm is the opposite. Some optometry agencies run campaigns from their master MCC or agency Business Manager, then hold the data hostage when the practice tries to move. That is not the arrangement here.

Practically, the 30-day notice on the retainer stays a real 30-day notice. Nothing changes hands on cancellation because everything already lives in the practice's own accounts.

One independent optometry practice per direct-competition slot per market. Redefine Web will not run acquisition programs for two competing independent OD practices in the same city or zip.

The exclusivity is neighborhood-level and category-level. A pediatric-focused OD across town is not fighting your comprehensive-exam campaign for the same auction slot. But two comprehensive-exam practices sharing a zip is a race to the bottom.

Once we take a market, the seat is yours as long as you're an active client. If the retainer pauses, the market opens back up after 60 days.

This is the reason independent optometry practices in competitive metros lock in territory early. The optometry marketing calendar for New York, Boston, LA, San Francisco, Chicago, and Dallas fills months ahead.

Multi-location OD groups and franchise systems get exclusivity by chain, not by neighborhood, because their footprint spans metros.

For most independent optometry practices under $2M in annual revenue, the fastest return comes from Google Ads plus a converting website plus post-visit review automation. That combination outperforms optometry SEO on cost per booked exam in months 1 through 6.

The picture flips by month 12. Optometry SEO compounds. By month 4 the map pack starts producing exam bookings for local queries. By month 12 organic exam bookings typically win on lifetime cost per patient because the cost is amortized over the same content month after month.

The right answer for most practices is a paired program. Google Ads producing exams in weeks 1 to 8. Optometry SEO building the compounding organic base from month 3. Lifecycle emails running against the existing patient database in parallel.

Meta ads work for eyewear promotion and lifecycle, not cold exam acquisition. Instagram is essentially a retail channel for optometry, driving frame-buying visits after the exam is booked elsewhere.

Yes. Optometry lifecycle marketing and dormant-patient reactivation are part of every Redefine Web optometry marketing services retainer above the entry tier. Both are the cheapest new-exam and eyewear-sale equivalent your marketing budget will ever produce.

What the lifecycle stack does.

• Exam-anniversary email + SMS. Automated recall messages 30, 14, and 3 days before the patient's annual exam anniversary.
• Prescription-renewal reminders. Automated messages when the patient's prescription is 90 and 30 days from expiration.
• Dormant-patient sequences. Segment out patients who haven't been in for 14, 18, and 24 months. Personalized SMS and email cadence with a clear reason to book now.
• Post-eyewear-purchase. Care instructions, sunglass-clip upsell, second-frame incentive.
• Birthday and holiday triggers. Optional soft touchpoints that keep the practice top of mind.

All flows integrate with Crystal PM, Compulink, RevolutionEHR, or Uprise so the sequences fire on actual EMR events, not a static list.

Yes. Multi-brand and multi-franchise optometry marketing lives on Redefine Web's Scale and Enterprise tiers. Scale ($1,499/mo per brand) fits 2 to 10 location groups. Enterprise (custom) fits PE-backed rollups, franchise systems, and 11+ location operators.

What multi-brand optometry marketing adds on top of the single-brand build.

• Per-brand identity. Each brand keeps its own visual voice, its own service pages, its own paid campaigns.
• Consolidated leadership reporting. Regional and executive teams see per-brand cost per exam, eyewear attach rate, and treatment mix in one dashboard.
• Cross-brand playbook sharing. A merchandising promotion that worked at Brand A gets rolled to Brand B without rebuilding from scratch.
• Central strategist accountability. One optometry strategist owns the cross-brand playbook so each brand doesn't get a different playbook and different reporting cadence.
• Per-location rollout support. New acquisitions inside the group get a 21-day marketing launch inside the existing framework.