Answer Air Services needed stronger customer acquisition beyond word-of-mouth referrals. In just 6 months, we delivered a 350% traffic increase, 171% more leads, and explosive social growth with 535% more Facebook followers and 260% more Instagram followers.
Answer Air Services is a leading provider of commercial and industrial air conditioning solutions in Sydney and surrounding areas. With expertise in installation, repairs, and ongoing servicing, they are known for reliability, industry knowledge, and client-first service. While the company had earned trust locally through years of high-quality work and strong word-of-mouth referrals, they realized that referrals alone were not enough to grow sustainably in Sydney’s competitive HVAC market. With increasing reliance on digital research, potential customers were turning to search engines, social media, and online reviews before committing to vendors. Recognizing this shift, Answer Air Services partnered with Redefine Web to transform its marketing approach, improve digital visibility, and attract a steady stream of new commercial and industrial clients online.
Before partnering with Redefine Web, Answer Air Services struggled with several digital growth challenges. Their reliance on word-of-mouth referrals limited lead generation and made it difficult to scale despite offering trusted air conditioning services. Competitors investing heavily in digital marketing left them with low online visibility.
Their website lacked SEO optimization, ranking poorly in searches for commercial HVAC solutions in Sydney. Content was unstructured, performance was slow, and mobile responsiveness was weak—all reducing conversions.
They also had no PPC strategy, missing chances to capture high-intent customers seeking air conditioning services. Without targeted ads, traffic remained inconsistent and unqualified.
On social media, Facebook and Instagram had low activity, poor engagement, and little professional content, weakening brand credibility compared to competitors building strong online communities.
Redefine Web implemented a results-driven digital marketing strategy that transformed Answer Air Services’ online presence. We optimized the website with extensive SEO improvements—including keyword research, on-page optimization, and improved metadata—ensuring higher visibility on Google. Simultaneously, targeted PPC campaigns were launched to capture high-intent leads, driving them to optimized landing pages designed for conversions. On the social side, we developed engaging, industry-relevant content and consistent posting schedules across Facebook, Instagram, Pinterest, and Google Business. Content creation also included blog articles tailored for HVAC audiences, boosting both SEO and brand authority.
Key steps included:
Through a comprehensive blend of SEO, PPC, and social media marketing, Redefine Web delivered powerful results that turned Answer Air Services into a recognized HVAC leader in Sydney. The business not only gained stronger visibility and engagement but also generated consistent new leads, expanded its customer base, and transitioned from referral-only to a scalable digital growth model within months.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
