Best Fit Movers, a San Diego-based moving company, faced stiff industry competition and struggled with online visibility. By redesigning their site, expanding keyword-rich content, and implementing SEO strategies, we achieved a 108% increase in phone call leads and doubled their search visibility.
Best Fit Movers is a trusted moving company based in San Diego, specializing in local and long-distance moving services. With a customer-first approach and a rapidly growing service area, they cater to both residential and commercial clients. While their offline reputation was strong, the competitive moving industry in San Diego made online visibility a critical challenge. With thousands of potential new movers searching online every month, Best Fit Movers needed to stand out, rank on Google, and attract more qualified digital leads. Redefine Web partnered with them to build a results-driven SEO strategy, enhance their website functionality, and strengthen their content presence. This partnership allowed Best Fit Movers to secure more visibility across local search results, expand into new service areas, and drive conversions with an optimized user experience. The collaboration has empowered them to scale consistently while positioning them as one of San Diego’s most recognized moving companies.
When Best Fit Movers partnered with Redefine Web, they encountered significant challenges in their online growth. Despite offering reliable moving services and achieving high customer satisfaction, their website lacked optimization, local content, and a keyword strategy necessary to compete against established brands.
They struggled to rank for high-intent local keywords, such as “San Diego movers,” missing out on valuable search traffic. Competitors with stronger SEO and Google Maps presence captured most of the leads. Their outdated website also lacked user-friendly design, engaging visuals, and location-specific landing pages, which limited visibility in their service areas.
Additionally, contact details and reviews were inconsistent across platforms, which weakened trust and SEO signals. Their blog content was inconsistent and failed to establish authority or engagement.
Overall, Best Fit Movers had strong operations but no digital strategy to rank higher in search, build local authority, or generate leads organically. That’s when they turned to Redefine Web to convert their offline reputation into measurable online growth.
Redefine Web executed a multi-phase SEO and website transformation strategy designed to improve rankings, visibility, and lead conversions. We launched a brand-new, optimized website built with user-friendly navigation, service-specific landing pages, and keyword-optimized local content. Custom contact forms and stronger visuals helped boost user engagement and trust. Our SEO campaign focused on keyword research, localized content optimization, metadata improvements, and consistent updates across all online channels. Additionally, targeted blog content and city-specific landing pages positioned Best Fit Movers as a trusted provider both in San Diego and neighboring communities.
Key steps included:
By implementing a robust SEO and content marketing strategy, Best Fit Movers more than doubled their qualified leads and achieved consistent top rankings across high-value moving keywords. With an optimized user experience and strengthened local authority, they saw a 108% increase in phone call leads, dominating Google results and expanding their service reach.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
