Chervin Furniture & Design, a custom Canadian furniture maker, struggled with inconsistent digital performance despite years of focusing on social media. By building a tailored SEO roadmap, optimizing their website, aligning content with sales insights, and launching Google Ads, we achieved 2.3x growth in keyword rankings and a 54% consistent annual increase in traffic.
Chervin Furniture & Design is a premier Canadian furniture manufacturer specializing in custom, made-to-order designs with two upscale showrooms located in Ontario. Known for their craftsmanship and dedication to quality, the company caters to homeowners seeking timeless, high-quality furniture that blends design artistry with functionality. Despite an outstanding offline reputation and years of social media presence, Chervin’s digital performance didn’t reflect its market-leading value. Their social marketing produced inconsistent engagement with little ROI, leaving significant opportunities untapped in organic search, local visibility, and conversion-driven campaigns. Meeting Redefine Web at the Interior Design Show in 2023 marked the start of a tailored digital partnership designed to unlock growth through strategic SEO, precise Google Ads targeting, and content optimization — all built to position Chervin as a dominant online presence in Canada’s high-end home interiors market.
Before our engagement, Chervin Furniture & Design struggled to translate its strong offline reputation into measurable online success. Despite consistent social media activity, results were limited due to the absence of a structured digital strategy, leaving most marketing efforts reactive. Leadership recognized performance gaps but lacked the expertise to identify root causes.
Search visibility was a significant issue. While locally recognized, Chervin ranked poorly for competitive furniture keywords. Their website looked appealing but wasn’t optimized for SEO, speed, or structured data. Content failed to align with search intent and didn’t convert effectively. Paid efforts, managed internally by the Marketing Director, lacked the expertise needed to compete at scale.
The sales team also reported low-quality online leads, highlighting the disconnect between digital marketing efforts and buyer behavior. Without an integrated system or long-term roadmap, growth was inconsistent. Ultimately, Chervin needed a scalable, data-driven framework to connect strategy, execution, and measurable business outcomes.
Redefine Web stepped in with a clear, scalable strategy designed to rebuild Chervin’s digital foundation. We began with a comprehensive SEO and technical audit, conducting interviews with the sales team to align strategy with real customer needs. Using keyword and search data, we created a 12-month SEO content calendar that covers 12+ product categories and optimized existing web pages for improved performance. Google Ads were introduced to capture immediate demand while long-term organic growth scaled traffic flow. We also advised on digital PR opportunities and improved local SEO visibility to capture showroom traffic.
Key steps included:
Through a comprehensive SEO strategy, paid advertising, and technical optimization, Chervin achieved significant digital transformation. The partnership yielded measurable revenue-driving outcomes, including 2.3x growth in keyword rankings, a 54% annual increase in traffic, higher-quality leads, and a sustainable marketing system that continues to generate long-term ROI.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
