Complete Plumbing, a leading Cork plumbing company, faced low visibility, weak rankings, and limited online lead generation. By building a new website, optimizing SEO, boosting backlinks, and securing national press, Redefine Web delivered top rankings, rapid traffic growth, and more customer inquiries.
Complete Plumbing & Contracting, a leading Cork-based plumbing and heating provider, specializes in residential, commercial, and emergency services. While known offline for reliability, they faced limited visibility and leads due to rising digital competition and reliance on word of mouth. To drive long-term growth, they partnered with Redefine Web to tackle SEO challenges. The strategy included optimizing for high-intent searches, building strategic backlinks, creating Cork-focused local content, and positioning them as industry experts. This quickly boosted first-page keyword rankings, increased leads and bookings, and strengthened brand credibility, securing sustained online growth.
Complete Plumbing faced major SEO and digital marketing challenges before working with Redefine Web. While well-known offline in Cork, their online presence was weak. The website was slow, poorly optimized, and failed to rank for high-intent keywords like “Cork plumbing services” or “gas boiler service Cork,” meaning potential customers often found competitors instead.
Organic traffic was low, limiting inquiries and revenue. The site lacked locally optimized pages and service-specific content, leaving big gaps competitors were taking advantage of. Sparse blogs and resources further weakened visibility.
Authority was another major issue, with very few quality backlinks keeping domain strength and rankings low. Poor design, weak calls-to-action, and minimal engagement meant that even visitors rarely converted.
Finally, despite excellent local services, the business lacked online recognition and trust signals. It was clear they needed a complete digital overhaul to drive consistent leads and establish themselves as a trusted leader in Cork’s plumbing industry.
Redefine Web delivered a targeted SEO strategy to build Complete Plumbing’s authority, generate consistent leads, and drive organic growth. This included a complete website rebuild, on-site technical optimization, locally targeted content creation, SEO-focused service pages, and a backlink growth campaign, alongside securing media coverage to boost domain authority and trust.
Key steps included:
Through a new website, strategic SEO improvements, and authority-building campaigns, Complete Plumbing transformed from low visibility to a leading digital presence in Cork. Securing #1 search rankings, national press coverage, and sustained traffic growth, they generated record engagement and positioned themselves as the go-to plumbing service provider in their region.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
