D&F Plumbing, a trusted Portland-based plumbing company, faced limited growth due to outdated marketing and minimal digital presence. Through a full rebrand, website optimization, advanced SEO, GPS targeting, paid ads, and multi-channel campaigns, we drove 149% annual call growth and boosted their market leadership.
D&F Plumbing, Heating & Cooling, known as the “Plumbers in Plaid,” has served Portland, Vancouver, and nearby areas for decades with trusted 24/7 residential and commercial plumbing and HVAC services. Despite strong community reputation, their online presence lagged in a market where customers increasingly relied on digital search and reviews. With competitors investing heavily in visibility, D&F risked falling behind. Partnering with Redefine Web, they launched a digital transformation strategy to boost local search performance, strengthen market visibility, and support their expansion into HVAC, positioning them as a leading regional provider.
Before partnering with Redefine Web, D&F Plumbing struggled with several barriers to growth. Their website was outdated—slow, difficult to update, not mobile-friendly, and poorly optimized for both search traffic and conversions. Offline brand awareness was strong, but online visibility was weak, particularly in competitive services such as emergency plumbing and drain cleaning.
They lacked proper lead tracking, making it unclear which marketing efforts worked. Paid ads were often poorly targeted, resulting in wasted spend, while competitors with stronger SEO and PPC strategies captured more customers across Portland and Vancouver.
Brand positioning was another challenge. Though well-known locally, their digital identity failed to reflect the approachable, community-driven nature of their team, weakening their connection with prospects.
Service visibility was fragmented, with poor local SEO, limited structured data, and few customer reviews—leaving them nearly invisible in some service areas and less trusted than competitors.
To grow sustainably, D&F Plumbing needed more than a new website—they required a comprehensive digital marketing transformation, encompassing SEO, content, brand messaging, service targeting, paid advertising, and integrated tracking.
Redefine Web delivered an omni-channel digital marketing transformation to accelerate visibility, conversions, and revenue growth. Our efforts included a full website redesign optimized for SEO and conversions, a rebrand positioning them as the “Plumbers in Plaid” for market differentiation, ongoing content creation, GPS-driven SEO for hyperlocal targeting, paid campaigns across PPC, display, OTT, Spotify, and programmatic, and structured review generation to boost credibility. Recruiting ads supported staff hiring as the company grew, while end-to-end tracking ensured performance transparency.
Key steps included:
Through website redesign, brand repositioning, targeted advertising, and advanced hyperlocal SEO strategies, D&F Plumbing grew into one of the most visible and trusted plumbing contractors in Portland. The business experienced exponential visibility lifts, lowered acquisition costs, and long-term sustainable growth while expanding into a new HVAC vertical.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
