Ditto Insurance, a Bengaluru-based startup, struggled against giants like Policybazaar due to limited visibility, customer trust concerns, and a lack of structured funnels. By optimizing SEO, executing multi-platform ad campaigns, refining their content strategy, and revamping user experience, Redefine Web helped Ditto achieve rapid growth, improve lead quality, and establish them as a trusted consumer-first insurance advisor.
Ditto Insurance is a Bengaluru-based digital-first insurance advisory platform founded in 2020 by ex-IIM graduates under Tacterial Consulting Pvt Ltd. With a vision to simplify India’s insurance landscape, Ditto specializes in health and term-life insurance. Unlike traditional brokers, Ditto has built a human-first philosophy: an unbiased, commission-free advisory service focusing on clarity, not pressure. Backed by Zerodha, the company’s growth journey started with educating people through Finshots, gradually evolving into a full-fledged insurtech advisory rated 4.9 stars on Google by over 12,000 satisfied customers. Recognized in LinkedIn’s Top 20 Indian Startups of 2023, Ditto positioned itself as a modern alternative to commission-driven aggregators like Policybazaar. By leveraging Redefine Web’s performance-driven digital marketing, Ditto scaled its user reach, created strong brand credibility, doubled down on trust-building, and captured high-intent customers ready to make core protection decisions.
Before working with Redefine Web, Ditto Insurance struggled to scale in a crowded, highly competitive market. Big players like Policybazaar dominated search results with massive ad spends, while direct insurers pushed closed ecosystems, limiting consumer choice.
Ditto’s human-first approach made them unique, but awareness was low. Their website was informative, yet it lacked organic visibility, and users often viewed them as just another seller. Paid campaigns were inefficient, driving low-quality leads at high costs.
On social media, presence was inconsistent across key platforms, including LinkedIn, Instagram, and YouTube. While content creation was a strength, it wasn’t strategically mapped across the awareness, consideration, and decision stages.
SEO gaps meant Ditto lost crucial keyword rankings to competitors, missing high-intent searches. Without structured PPC funnels or retargeting, warm leads slipped away. To compete and grow, Ditto needed stronger visibility, sharper targeting, and long-term trust positioning to become the preferred advisor for young, digital-first Indians.
Redefine Web implemented a full-stack digital growth strategy tailored for highly competitive industries. We developed a layered SEO strategy targeting queries at the awareness, consideration, and decision stages. PPC campaigns were refined with laser-focused messaging and audience filtering for urban young professionals. A refreshed UI/UX ensured clarity-driven CTAs, while trust signals—such as ratings, expert-led banners, and no-spam positioning—were reinforced. On social media, we rolled out educational, relatable, and story-driven content formats across Instagram, LinkedIn, and YouTube. Retargeting frameworks, funnel optimization, and structured remarketing turned bounced visitors into conversions.
Key steps included:
Through a blend of SEO, PPC, content, and conversion-focused strategies, Redefine Web converted Ditto into a top consumer-first insurance advisory platform. The results included exponential visibility gains, traffic growth across high-intent terms, thousands of customer sign-ups, recognition as a leading insurtech startup in India, and remarkable consumer sentiment that propelled Ditto to become an industry frontrunner.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
