Elevated Roofing, a leading residential and commercial roofing company in Frisco, TX, struggled with stagnant online lead generation despite ongoing marketing investments. By redesigning their approach with Redefine Web’s SEO, content, and conversion-focused strategies, they increased leads by 340% and revenue by 300%.
Elevated Roofing, headquartered in Frisco, Texas, has established itself as a trusted name in residential and commercial roofing services across the Dallas-Fort Worth metroplex. With a reputation for more than two decades of exceptional artistry, quality service, and customer trust, they have grown into a recognized leader in their community. However, like many home service businesses, they discovered that maintaining a strong word-of-mouth reputation alone could only take them so far in today’s competitive digital-first world. Their ambitions extended far beyond Frisco into surrounding cities like Plano and McKinney, regions saturated with local competitors aggressively running ads and investing in digital presence. Although Elevated Roofing was already experimenting with tactics such as Google Ads, SEO, and social campaigns, their investments weren’t producing meaningful results or delivering measurable ROI. They recognized the need for a more aggressive, structured, and data-driven strategy. That’s where Redefine Web came in to create a scalable framework for long-term online lead generation, improved search rankings, and substantial revenue growth.
Elevated Roofing was a locally successful company, but struggled to generate consistent digital leads outside its community. Their site wasn’t ranking for competitive roofing keywords in nearby cities like Plano, McKinney, and Allen, limiting their reach.
Their SEO efforts were inconsistent, resulting in underperformance in Google searches. Paid ads consume the budget but deliver low conversions, making the cost per lead too high. Content existed, but it wasn’t strategically aligned with consumer needs or optimized for lead generation.
The website also lacked conversion optimization. Visitors weren’t converting into inquiries, and landing pages weren’t optimized for campaigns, which hurt paid media performance.
Meanwhile, competitors in surrounding areas were already dominating search rankings and ads, widening the gap. Without a clear strategy, marketing spend wasn’t producing results, and regional expansion felt out of reach. Elevated Roofing needed a partner to evaluate their full digital presence and create a roadmap for measurable growth.
Redefine Web performed a comprehensive diagnostic of Elevated Roofing’s web performance, analytics, paid campaigns, and organic footprint, then developed a data-driven strategy focused on lead generation and expansion. The approach combined SEO, content strategy, conversion-focused design changes, and strategic ad optimization.
Key steps included:
By consistently executing these tactics over two years, the strategy not only increased local leads but also enabled Elevated Roofing to expand into commercial services and launch a successful HVAC and plumbing business as part of its broader growth.
Through Redefine Web’s integrated marketing strategy, Elevated Roofing transformed from struggling to grow digitally into a dominant provider across multiple cities. With over 109% more traffic, 111% higher conversion rates, and 340% more leads, this growth directly fueled a 300% revenue increase and market expansion into new industries.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
