Schedule a Call
Tell us about your project
redefine web logo
Request a Quote
Fitzgerald Power

Achieved 5x inbound leads, 100+ monthly enquiries, and £1m revenue growth through digital marketing.

Fitzgerald Power, a chartered accountancy practice, struggled with duplicate content, low-quality inbound leads, and the lack of CRM automation. By redesigning their inbound approach across SEO, Google Ads, LinkedIn campaigns, and HubSpot CRM, we generated 5 times more inbound leads, £1 million in additional revenue, and over 30 new monthly client opportunities.

Laptop displaying a modern website offering innovative accounting services, alongside a vase of white flowers on a clean desk. The site features colorful graphics and a professional layout, emphasizing value addition.
border
About Fitzgerald Power

Fitzgerald Power, a long-established accountancy firm serving businesses, contractors, and high-net-worth clients, relied on word-of-mouth, acquisitions, and purchased leads for growth. Although they had a website, SEO, Google Ads, and content support, the results were minimal due to generic content, a lack of cohesion, and a lack of automation. Leads were managed in spreadsheets, resulting in poor ROI visibility. Partnering with Redefine Web, they adopted a tailored inbound marketing strategy featuring original thought leadership, CRM automation, and paid campaigns. This approach delivered sustained, measurable growth, a predictable pipeline, and positioned Fitzgerald Power as a digitally sophisticated leader in their sector.

Modern devices displaying an innovative accounting services website, featuring bold colors and a user-friendly interface, showcasing Fitzgerald Power's commitment to adding value.
Bar chart displaying the number of leads generated over time by various sources, including organic search, referrals, organic social, email marketing, paid search, paid social, and other campaigns, from Q3 2018 to Q1 2022.
Website traffic analysis chart showing monthly sessions from various sources including organic search, referrals, email marketing, paid search, and direct traffic. The graph illustrates trends and fluctuations in traffic sources over time, with a line indicating the session-to-contact rate.
Bar chart illustrating deal totals by creation date, showing source breakdown for various channels including organic search, paid search, email marketing, and social media from Q3 2018 to Q1 2022. The chart highlights a significant increase in deal counts over time, particularly in Q1 2022 with 93 deals.
Homepage of Fitzgerald Power, showcasing their innovative accounting services with a modern design. The image features three professionals walking outdoors, emphasizing collaboration and expertise in the accounting sector.
Professional team members engaging in conversation, showcasing collaboration and expertise at Fitzgerald Power, a leading accountancy firm. The image highlights the release of the Market Pulse Q2 2025 report, emphasizing the firm’s commitment to delivering valuable insights across various sectors.
Image showcasing a website section highlighting sectors of specialization: Pharmacy, Scaling Companies, and Established SMEs, along with a description of services provided, including Audit, Corporate Finance, Business Acquisitions, Outsourced CFO Services, and Taxation.
Client testimonials and logos of businesses partnered with Fitzgerald Power, showcasing their services and positive feedback in a professional layout.
Newsletter signup form for Fitzgerald Power, featuring fields for first name, last name, and email, along with options for selecting areas of interest. The design includes a vibrant purple background and highlights the company’s commitment to privacy and communication preferences.

The challenge

Before partnering with Redefine Web, Fitzgerald Power struggled with several challenges despite working with external agencies.

They generated only around 20 inquiries a month from over 1,000 visitors, showing weak conversion rates. Their content relied heavily on syndicated news, also used by hundreds of other UK accountancy firms, which damaged SEO and prevented them from building thought leadership.

Although website traffic was decent, their messaging and keyword targeting lacked uniqueness. Their Google Ads campaigns lacked proper ROI tracking, making performance hard to measure.

Leads were managed manually in Excel and via email, resulting in missed opportunities and inadequate follow-up. They lacked automation tools, advanced reporting, and alignment between services and client personas.

Without a structured inbound marketing program, client acquisition was inconsistent, leaving them vulnerable in a highly competitive market and limiting predictable growth.

Services Used: SEO, Paid Ads, Content, LinkedIn Ads, CRM Automation

The Solutions

Redefine Web replaced Fitzgerald Power’s disjointed approach with a cohesive inbound marketing program. We developed a persona-driven SEO strategy, optimized the existing website for stronger conversions, and took over Google Ads management to ensure budget efficiency. On LinkedIn, we launched targeted ad campaigns to reach decision-makers in their niche sectors. We created original, optimized blog articles to establish expertise and improve search rankings. To support lead nurturing, we produced PDF guides for gated downloads and implemented HubSpot CRM with marketing automation to ensure prospects were consistently followed up with through tailored workflows. This multi-channel approach significantly improved lead quality, pipeline management, and ROI.

Key steps included:

  • A custom-designed inbound program aligned with service priorities
  • Optimized Google Ads & LinkedIn lead generation campaigns
  • Introduction of original SEO content and gated resources
  • HubSpot CRM implementation with automation workflows
  • Website conversion optimization to improve lead capture
For Fitzgerald Power, we put together a robust digital strategy that includes:
  • Persona-driven SEO and inbound content strategy
  • LinkedIn Ads targeting B2B decision-makers
  • Google Ads ROI-focused management
  • Original blog content & PDF lead magnets
  • HubSpot CRM with lead tracking & nurturing
  • HubSpot CRM with lead tracking & nurturing
  • Sitewide conversion optimization, raising rates from 1.4% to 6%
border
STRENGTH IN NUMBERS

Business Impact

Through a multi-pronged approach of SEO, paid search, LinkedIn Ads, content creation, and CRM automation, Fitzgerald Power gained a predictable pipeline of qualified leads. Inbound inquiries increased fivefold, conversion rates improved by 4.5x, and revenue grew by £1M, firmly positioning the firm as the go-to provider for accountancy and tax advisory services in their market.

5X
Inbound leads grew 5x, scaling from 20 to over 100 monthly opportunities.
£1M+
Over £1M in new revenue added through sustained inbound growth.
6%
Website conversion rate increased from 1.4% to almost 6%, driving consistent ROI.

Get Your Free Marketing Audit

  • 30-min strategy call
  • In- depth audit
  • Growth Roadmap

Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
Young man in a black hat and blue patterned shirt sitting on a chair, with arms crossed, in front of a colorful flag and electric guitars in the background.

Kyle Vine

Marketing Director, Poetry Ghost
via Trustpilot
"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."
Brandon-Smith

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."
Benjamin-Sanger

Benjamin Sänger

Presales Director, Mendix
via Trustpilot
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
Smiling young man with glasses wearing a dark t-shirt, standing against a light textured background.

Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Professional man in a suit and glasses, smiling confidently while posing with his hand on his chin, against a modern office backdrop.

Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
Close-up portrait of a man with short dark hair, wearing a white t-shirt, against a blurred background featuring ornate architecture and decorative elements.

Francis Strutt

Director, N1Mailbox

Book a Free Strategy Call to Accelerate Your Growth

Schedule your obligation free strategy session with our experts designed to maximize your business results. Whether you’re looking for a done-for-you plan or prefer a hands-on approach, let’s fast-track a path to achieving your goals today.
  • Gain insights into your digital marketing strategy to enhance visibility and engagement across online platforms.
  • Analyze the effectiveness of your digital marketing channels in meeting your business goals.
  • Measure the impact of your digital marketing strategy on brand awareness, engagement, and conversion rates.
  • Find areas to optimize your current digital marketing strategies to maximize the ROI of your digital marketing efforts.
1
Step 1 of 3
2
Step 2 of 3
3
Step 3 of 3
I'd like to schedule a FREE 1-hour consultation with an expert.
redefine web logo
Talk to a growth expert
+1 (855) 999 9131
169 Madison Ave STE 2760
New York, NY 10016
hello@redefineweb.com
Follow Us on Social Media
google cloud logo
cloudlinux logo
litespeed logo
quic.cloud logo
MailHippo logo featuring a playful hippo design and an envelope, representing email marketing solutions and communication services.
Solutions
Our Works
Who We Are
© 2025 Redefine Web. All rights reserved.

Free 30‑Minute Growth Strategy Call

Join 300+ businesses that boosted their revenue with our proven strategies.
  • Discover 3 quick opportunities to increase traffic, leads, and sales this month
  • See a clear snapshot of your funnel and what’s blocking conversions
  • Leave with a 90‑day action plan tailored to your goals
100% free. No obligation. Pick a time that works for you.