Hemmersbach GmbH & Co. KG, a business intelligence consultancy, struggled with inefficient sales processes and no dedicated marketing resources. By outsourcing to Redefine Web for inbound marketing, CRM integration, and a robust digital strategy, we achieved a 450% increase in leads and enhanced sales efficiency.
Hemmersbach GmbH & Co. KG is a New Jersey-based IT consulting firm specializing in data visualization, discovery solutions, and strategic implementations for enterprise businesses. As a trusted partner of SAP, Microsoft, AWS, Tableau, and a certified Qlik partner, they deliver advanced business intelligence solutions that empower organizations to make more informed business decisions. Despite their strong technical capabilities and high-value partnerships, Hemmersbach faced growth constraints due to the lack of a structured marketing and sales enablement framework. With a team of under 50 employees and no dedicated marketing resources, they relied heavily on word-of-mouth and founder-led outreach. Partnering with Redefine Web allowed Hemmersbach to establish a strong digital presence, professionalize their marketing collateral, and streamline the sales funnel with proven inbound and automation strategies. This laid the foundation for both sustainable growth and improved client acquisition efficiency.
Before working with Redefine Web, Hemmersbach had no dedicated marketing resources. One of the founding partners managed both client work and all sales and marketing, creating bottlenecks that slowed growth.
Their digital presence was outdated, featuring an old website, lacking a content strategy, and having no structured lead nurturing. Sales collateral was incomplete, leaving prospects unclear on the company’s services and value. Trade show participation lacked digital support to maximize visibility before, during, and after events.
They also lacked a CRM platform, resulting in inconsistent lead tracking and follow-ups. Without automation, SEO, inbound marketing, or a strong social media presence, opportunities were often missed.
While Hemmersbach had top-tier consulting expertise, they struggled to communicate credibility, engage prospects, and scale effectively due to a weak marketing and sales infrastructure.
Redefine Web developed a customized inbound and digital marketing strategy tailored to Hemmersbach’s needs. We started with a comprehensive audit, designed ideal buyer personas, and refined their messaging to highlight unique value propositions. Our team redesigned their website with SEO optimization, built targeted landing pages with strong CTAs, and created automated email marketing/nurture sequences. A social media presence was established across LinkedIn, Twitter, and Facebook, ensuring uniform branding. We implemented Insightly CRM to streamline sales processes, integrating it with landing pages and ESP systems to automate lead capture. Additionally, we developed sales collateral,, including pitch decks, branding updates, and tailored content for product launches.
Key steps included:
With Redefine Web’s digital marketing transformation, Hemmersbach gained a scalable growth engine that turned their sales process from fragmented to organized. Website performance improved dramatically, traffic surged, and structured CRM automation enabled the sales team to focus on qualified leads rather than manual tracking.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
