In & Out No Doubt faced a limited digital presence and difficulty generating leads. We implemented service area SEO, blog content optimization, and targeted lead strategies to generate over 400 conversions, 232 form submissions, and top search rankings across East Texas.
In & Out No Doubt, LLC is a professional moving company in East Texas offering residential and commercial services, specializing in apartments, neighborhoods, and business relocations. With strong competition from established movers, they needed a digital presence to showcase reliability and attract families, young renters, universities, and firms. Initially, their visibility was limited to low-value directory listings with little traffic or leads. Partnering with Redefine Web, they pursued SEO and content-driven strategies to improve search rankings, boost engagement, and generate quality leads—transforming from being nearly unseen online to a trusted leader in their market.
Before starting their digital marketing campaign, In & Out No Doubt faced major challenges that stalled growth. Their online presence was minimal, with only basic directory listings that failed to generate leads. Without visibility in Google’s local results, potential customers searching for movers couldn’t find them.
Their website also underperformed. It brought in almost no traffic, lacked service area details, and wasn’t designed for conversions. With no SEO optimization, they missed key searches like “apartment movers East Texas” or “residential moving services near [city].” This meant competitors dominated valuable search traffic.
The company also had no content strategy. Without blogs or local-focused service pages, they couldn’t build authority, brand trust, or customer loyalty. Lead generation was weak, engagement was low, and there was no system to nurture prospects into paying clients.
To make matters harder, local competitors were already strong in both paid ads and organic rankings. For In & Out No Doubt to compete, they needed more than a new website — a full local SEO strategy, content plan, and conversion-driven funnel were essential.
Redefine Web developed and executed a robust digital marketing strategy designed to transform In & Out No Doubt’s online visibility. Our focus was a strong local SEO and content-based campaign to drive measurable growth in traffic and leads.
We built targeted service area pages to capture high-value, localized commercial keywords while publishing SEO-driven blog content to position them as experts in moving services. A consistent content rollout ensured fresh, search-optimized material was always available to potential customers and Google crawlers.
Keyword research and optimization were central to the process, ensuring pages ranked highly for “moving company near me” and location-specific terms. We also sourced high-quality images and designed optimized web templates that improved user experience and reflected industry professionalism.
To measure ROI, comprehensive tracking was implemented across all lead sources, including form submissions, referral traffic, organic growth, and direct outreach. This allowed us to refine strategy while ensuring conversions steadily improved month over month.
Key implementation steps included:
Through targeted local SEO strategies, high-quality service area content, and consistent optimization, In & Out No Doubt significantly improved its visibility in competitive East Texas markets. The results included boosted web traffic, high keyword rankings, and, most importantly, over 400 customer conversions within one year.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
