MBS Cleaning, a commercial janitorial company, struggled with poor SEO, weak keyword targeting, and a low-performing website. By redesigning their site, building a data-driven SEO strategy, and integrating local search optimizations, Redefine Web boosted their visibility, achieving a 55% traffic increase and ranking on page one for 15 priority keywords.
MBS Cleaning, a trusted provider of commercial cleaning for businesses, medical facilities, schools, and offices, had a strong local reputation but a weak digital presence. Their outdated website was slow, visually unappealing, and poor at conversions, while they ranked for only one major keyword. Relying on ineffective strategies limited their growth in a competitive market. Seeking better visibility and conversions, they partnered with Redefine Web to rebuild their website, expand keyword-driven SEO, and launch a GEO-targeted marketing plan. This modern, data-driven approach significantly improved their online visibility and ability to attract and convert qualified local leads.
MBS Cleaning struggled with several digital challenges before working with Redefine Web. Their website was functional but outdated, slow, and built on a platform that limited performance. Poor load times hurt both user experience and search rankings, while the design failed to reflect the professionalism of their brand, reducing trust with prospects.
Their SEO approach was weak and outdated. They ranked for just one search term due to the lack of a solid keyword strategy or content plan. This left them unable to compete with local providers who were capturing more search visibility.
Their digital marketing was also limited, with minimal local SEO efforts through Google My Business and no map optimization. Tracking and analytics were insufficient, making it difficult to measure ROI or understand which efforts drove results.
Finally, inbound lead nurturing was virtually nonexistent. Without a CRM or automated follow-up, many potential leads were lost while competitors used stronger funnels and remarketing. Although strong offline, MBS Cleaning’s online presence failed to deliver steady growth.
Redefine Web redesigned MBS Cleaning’s website on a faster, secure hosting platform while creating a 30-day lead nurturing and SEO roadmap. We conducted extensive keyword research to target industry-specific and local terms, optimized the site for both on-page and off-page SEO, and launched GEO-targeted campaigns to expand local discovery reach. Google My Business and local map listings were integrated with ShorelineCRM to enable lead tracking and remarketing efforts.
Key solution steps included:
Through a full website rebuild, data-driven SEO growth, and GEO-targeted local search campaigns, MBS Cleaning transformed its digital visibility. Rankings jumped from just 2 to 15 high-value keywords, organic traffic grew by 55%, and pageviews nearly doubled — establishing them as a visible leader in their competitive local market.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
