Paint My Condo wanted to move beyond paid ads and grow organically. With an SEO-driven redesign, improved keyword rankings, local optimization, and trust-building content, Redefine Web boosted its search traffic 1157% and doubled its online inquiries.
Paint My Condo, a division of The TPH Group Inc., specializes in professional condo painting services across Toronto. With two sister brands, Paint My Condo and Paint My Townhouse, the group has established itself as a trusted name for large-scale residential and commercial painting. While steady business had been coming in through Google Ads, Paint My Condo recognized the need to secure their long-term growth through organic visibility and brand trust. Before partnering with Redefine Web, their website felt outdated, lacked strong messaging, and didn’t reflect the credibility they had built with hundreds of satisfied customers. They sought an online presence that matched the quality of their service, enabling them to capture organic search traffic and reduce their reliance on temporary ad spend. Redefine Web partnered with them to redesign their digital identity, optimize technical SEO, develop content, and increase local visibility, resulting in sustained growth and a measurable revenue impact.
Before working with Redefine Web in 2023, Paint My Condo relied heavily on Google Ads for leads. While effective, this created dependency and limited brand-driven growth. Their website lacked trust signals, clear messaging, and a personal touch, resulting in visitors leaving without converting.
On the SEO side, despite over 300 strong reviews, their Google Maps listing failed to rank for competitive terms like “condo painters Toronto.” This meant prospects weren’t finding them organically, even with solid social proof.
The lack of a long-term SEO strategy left them overly reliant on paid ads. Weak content and technical SEO limited visibility, preventing sustainable lead generation. Without strengthening their online presence and authority, scaling would always require significant ad spend. To grow, they needed a stronger website, refined messaging, and a robust SEO plan to build organic rankings and consistent traffic.
Redefine Web launched a 12-month digital program for Paint My Condo, beginning with Google Maps optimization that propelled their business into the top 3 rankings for “condo painters Toronto.” We collaborated with their design partner to overhaul the website experience, bringing trust elements like testimonials, photos, and press mentions to the forefront while writing SEO-friendly copy tailored to their audience. By implementing technical SEO fixes, optimizing page speed, and layering keyword-based targeting, we establish a solid foundation for long-term organic traffic growth. This holistic approach not only boosted visibility but also strengthened brand trust.
Key steps included:
With our targeted SEO and web design strategy, Paint My Condo went from relying primarily on paid ads to building a strong, scalable digital presence. Their organic traffic grew by 1157%, online inquiries nearly doubled, and their brand authority surged as they claimed the top 3 local search visibility for “condo painters Toronto.”
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
