Pet Insurance Australia struggled to attract qualified leads due to the complexity of its insurance messaging and a crowded marketplace. By building a focused Google Ads campaign with keyword strategy, conversion-optimized landing pages, and remarketing, Redefine Web generated 455 leads, an 8.87% CTR, and 1132% ROI in only 5 months.
Pet Insurance Australia is a leading provider of pet insurance solutions dedicated to protecting beloved pets nationwide. They offer customizable insurance policies tailored for pet owners seeking affordable and reliable coverage. The company serves thousands of families, helping them safeguard pets from unexpected medical expenses and ensuring access to essential veterinary care. While demand for pet insurance is growing, it remains a competitive sector where buyers require trust, confidence, and education to make informed decisions. Unlike traditional insurance providers that can rely on years of name recognition, Pet Insurance Australia needed a digital-first acquisition strategy to connect with online consumers actively searching for coverage. To compete with long-established insurance providers, they required advertising precision, optimized messaging, and lead generation systems that could convert traffic at above-average rates.
Pet Insurance Australia partnered with Redefine Web at a time when they struggled to stand out in the highly competitive insurance industry. Their complex product offerings made it difficult to communicate value, leaving potential customers confused.
They were also competing against larger insurers with huge ad budgets, which made maximizing every marketing dollar essential. Their website lacked strong, conversion-focused landing pages tailored to specific keywords, limiting their ability to turn traffic into qualified leads.
Trust posed another challenge. Insurance purchases require credibility and reassurance, yet the brand lacked effective systems for nurturing undecided visitors. Without remarketing or retention strategies, many leads were slipping away.
As a result, growth was stagnant, ad spend was inefficient, and ROI was unclear. Pet Insurance Australia needed a structured digital approach that could generate predictable leads, compete with bigger brands, and deliver measurable results.
Redefine Web launched a precise and data-based Google Ads strategy designed to capture high-intent users at the moment they searched for pet insurance services. Our approach combined keyword-focused ad copy, highly relevant custom landing pages, and audience retargeting to encourage engagement and conversions. By continuously optimizing bids, testing ad variations, and refining targeting, we ensured maximum ROI within a limited timeframe. Remarketing campaigns brought back visitors who were close to converting, while performance tracking gave full transparency into results.
Key steps included:
By implementing a highly targeted Google Ads strategy with conversion-driven landing pages and remarketing, Pet Insurance Australia saw results that far exceeded industry benchmarks. Within just 5 months, the campaign produced 455 conversions, an 8.87% CTR, a 31.06% conversion rate, and an astonishing 1132% ROI—proving the power of precise targeting and continuous optimization.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
