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Stonehenge Consulting PLC

Achieved 5x ROI in 1 month with targeted Google Ads, local SEO, and transparent reporting.

Stonehenge Consulting PLC struggled with unpredictable referrals and minimal online visibility. With transparent Google Ads management, SEO, and branding improvements, Redefine Web generated consistent, qualified leads, resulting in a 5x ROI and faster client acquisition.

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About Stonehenge Consulting PLC

Stonehenge Consulting PLC specializes in small-business accountancy and tax advisory services. With a mission centered on simplifying finance for sole proprietors and SMEs, the firm had earned local trust but lacked modern digital-first strategies for consistent client acquisition. Reliant on referrals, they struggled to forecast revenues or build reliable pipelines. Partnering with Redefine Web allowed them to adopt targeted Google Ads campaigns alongside refreshed branding and optimized local profiles. This not only improved visibility but also provided a predictable stream of enquiries matched exactly to their service offerings.

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The challenge

Before partnering with Redefine Web, Stonehenge depended almost exclusively on referrals for new business. While this demonstrated client satisfaction, it created unsteady, unpredictable lead flow. Their marketing lacked clarity—there was no precise lead-generation system, limited SEO optimization, and no clear differentiation compared to competitors. At the same time, prior agencies pitched vague “all-in-one” options with hidden costs and no transparent ROI reporting. The firm’s leadership needed a partner that simplified strategy, demonstrated measurable results, and provided a low-stress system to keep them focused on clients.

Services Used: Paid Ads, Local SEO, Branding Optimization

The Solutions

Redefine Web developed a targeted Google Ads campaign around high-intent keywords tailored to local small business needs. We optimized their Google Business Profile, secured consistent reviews, and reshaped brand messaging for trust and professionalism. All ad spend and performance metrics were reported clearly, ensuring transparency.

Key Steps:

  • Custom Google Ads targeting high-intent small business searches
  • Optimized Google Business Profile with reviews & local SEO
  • Monthly ROI reports with full transparency
  • Brand refresh for professional online image
For Stonehenge Consulting PLC, we put together a robust digital strategy that includes:
  • 5x ROI with tracked Google Ads campaigns
  • Predictable monthly leads from digital channels
  • High-intent local traffic from SEO & Maps ranking
  • Clear ROI reporting simplifying growth
  • Improved trust via reviews & brand refresh
  • Improved trust via reviews & brand refresh
  • Professional online image
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STRENGTH IN NUMBERS

Business Impact

With a consistent paid ads and local SEO framework, Stonehenge shifted from unpredictable referrals to reliable, data-driven client acquisition. Their ROI scaled 5x, enabling them to reinvest confidently while freeing time to focus on servicing clients.

5X
ROI from Google Ads campaigns
100%
Predictable, steady lead pipeline created
3X
Local visibility and consultations secured weekly

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Don’t Take Our Word for It. Check Out What Some of Our Previous Clients Have to Say

Discover what some of our previous clients have to say about our services. Their experiences highlight the quality of our services and the results we deliver. Let their stories inspire your journey with us.
"In 2023, we rebranded and needed a fresh website to match. Redefine Web, our choice for WordPress development, delivered a highly successful project. Their expertise and responsiveness stood out, resulting in a vastly improved website launched before the holiday season."
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Kyle Vine

Marketing Director, Poetry Ghost
via Trustpilot
"We partnered with the agency to redesign our data and analytics consultancy website on WordPress. The previous site was challenging to update. The agency efficiently implemented the new design and improved our PPC landing pages, resulting in increased engagement and better conversion. Their excellent project management and transparent communication made the collaboration seamless and effective."
Brandon-Smith

Brandon Smith

Senior Vice President of National Sales, Intelisys
via Trustpilot
"We were looking for an experienced agency to optimize our PPC landing pages, as the existing ones were not achieving the expected results. After discussing our concerns, the agency proposed a suitable solution. Since implementing the new landing pages, our conversion rate has increased by over 140%. We are now happy with our decision to use Redefine Web."
Benjamin-Sanger

Benjamin Sänger

Presales Director, Mendix
via Trustpilot
“We worked with Redefine Web for their web design services. Their communication was extremely good and I feel like their biggest strength is their creative perspective on design and development. They worked with us to find our goals and vision, enhanced our ideas, and implemented an elegant, modern, and sleep design based on our requirements.”
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Myles Scolnick

CTO, QuoteWell
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Peter Dolenc

Director, C2V
“The communication with the team was perfect. They’d take all feedback and quickly adjust everything whenever we needed. The ambition, passion, and transparency supported by their technical experience definitely stood out from other agencies. Most importantly, they pushed themselves to find creative solutions to our requests while staying within the budget.”
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Francis Strutt

Director, N1Mailbox

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