Through a complete inbound marketing transformation, Redefine Web helped Tilghman Builders grow from relying solely on referrals to becoming a dominant name in their local remodeling market. With a comprehensive approach that included a rebrand, full website redesign, HubSpot integration, optimized content strategy, paid advertising, and social media management, Tilghman Builders built strong brand awareness, increased high-quality traffic, generated thousands of qualified leads, and scaled annual revenues from $1.5M to $6.8M.
Tilghman Builders, a family-owned renovation company, specializes in high-quality projects from additions and in-law suites to major kitchen and exterior remodels. Unlike competitors that rely on subcontractors, Tilghman’s in-house team emphasizes craftsmanship, trust, pride, and long-term client service. Though well-regarded in their community, their referral-only model limited growth in the digital age. To address this, Tilghman partnered with Redefine Web to revamp their digital identity, implement a multi-channel inbound marketing strategy, modernize branding, and generate consistent high-value leads—transforming their online presence and positioning them as an industry leader.
When Tilghman Builders reached out in 2015, they were doing well operationally but lacked a scalable marketing system. Revenue was about $1.5 million, driven mostly by word-of-mouth and referrals. While their craftsmanship and client relationships were strong, their marketing didn’t reflect their value, keeping them limited to smaller, less profitable projects.
Their website was outdated, lacked brand identity, and wasn’t optimized for conversions. With no content strategy, they struggled to showcase expertise or attract larger projects. Their online portfolio was underwhelming, while direct mail used outdated imagery and had few measurable lead capture opportunities.
Their digital presence was minimal. Social media was inconsistent, visibility was low, and they had no lead nurturing system to stay engaged with prospects considering major renovations. To add, they were paying large SEO retainers with no ROI, stagnant rankings, and few qualified leads. In short, while Tilghman had strong offline reputation, they needed a clear digital strategy to compete, attract bigger clients, and drive measurable growth.
Redefine Web executed a complete inbound marketing transformation — starting small with social media management, then progressing to a robust multi-channel, long-term strategy. We redesigned Tilghman’s website, integrating HubSpot for lead tracking and conversion optimization, while aligning messaging to reflect their trusted, employee-driven craftsmanship. Paid ad campaigns on Facebook and Google targeted key areas, driving qualified leads directly into their pipeline. We also modernized branding with a fresh identity, sophisticated portfolio presentation, and regular content campaigns — all designed to attract and nurture high-value remodeling clients.
Key steps included:
Through rebranding, inbound-focused content strategy, paid advertising, and ongoing optimization, Tilghman Builders experienced exponential growth in brand awareness, website performance, and lead conversions. The result was a 353% increase in revenue, a dramatic rise in qualified leads, and industry positioning that solidified their place as the go-to remodeler in their region.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
