Uptime Co, a digital media services provider, struggled with limited organic visibility and low-quality leads. By designing a niche-driven SEO architecture, rewriting service pages, implementing technical improvements, and rapidly indexing content, Redefine Web achieved a 300% increase in traffic and a 40% rise in leads within 30 days.
Uptime Co is a full-service digital media solutions company offering services such as content writing, video production, web design, and presentation design. For years, they relied primarily on their offline reputation and small-scale marketing efforts without generating consistent digital traction. Their existing site struggled with visibility in competitive markets due to a lack of fundamental SEO optimization and limited keyword rankings. Despite having well-rounded service offerings, the company found it challenging to expand its reach, generate consistent lead flow, and establish organic credibility online. Redefine Web partnered with Uptime Co to rapidly position them as a trusted digital media service provider by redesigning their search strategy, restructuring their website flow, and ensuring all technical SEO practices were implemented. The result was a significant shift in how Uptime Co. attracted business online, with organic channels becoming their most consistent lead source.
Uptime Co struggled to build a strong online presence before working with Redefine Web. Their site lacked structured service pages aligned with search intent, and only a few non-branded keywords generated limited traffic. As a result, they relied heavily on referrals and offline networks to gain leads. The absence of optimized, conversion-focused content also made it hard for search engines to recognize their expertise.
Their website experienced indexing issues, so new content rarely appeared in search results. Organic growth was overlooked, leaving the business reliant on unpredictable referrals rather than sustainable visibility. Leadership sought quick yet scalable solutions to attract quality inbound leads, highlight core services, and compete with established agencies. Without a clear SEO strategy, Uptime Co risked missing valuable opportunities and remaining invisible in a competitive digital market.
Redefine Web deployed a results-driven SEO strategy designed for both speed and sustainability. We began by analyzing Uptime Co’s most valuable service niches and creating a robust site architecture centered around them. Service-specific commercial pages were developed with keyword-driven, authoritative content and strong on-page SEO implementation. To expedite search engine visibility, we leveraged Google’s instant indexing API, ensuring key new pages were indexed within 4 days. Following this, we optimized legacy informational content and supplemented it with new, high-value articles to strengthen topical authority. Within the first 30 days, these efforts delivered dramatic visibility increases across target keywords, bringing measurable lead growth from organic search.
Key steps included:
By restructuring Uptime Co’s website into a niche-driven framework, creating optimized service-focused content, and employing rapid indexing strategies, Redefine Web turned organic search into their primary driver of leads. Within one month, their website traffic grew by 300% and qualified lead volume rose by 40%, establishing a reliable foundation for digital growth.
Kyle Vine
Brandon Smith
Benjamin Sänger
Myles Scolnick
Peter Dolenc
Francis Strutt
