Real Estate case study, 2023 to 2024
Drove 20+ qualified rental leads a month for Abels Residential in London.
A London rental agency with 10+ years of experience came online with a website built to convert and smart SEO. It now ranks for 280+ keywords, brings in 20+ qualified leads a month and loads pages in under 2 seconds.
Qualified leads each month, straight from organic search.
Keywords ranked on Google's first page, which made the agency far easier to find.
Full load time on every page, which helps both users and SEO.
CLIENT SNAPSHOT
The brief
A London property company that rents out and manages homes with a personal, boutique service.
Abels Residential is a property company based in London. It rents out and manages rental homes with a strong personal touch. Director Callan Pang rose from Property Manager to Branch Manager before founding the firm.
The team knew the trade, but with no online presence it was hard to stand out from bigger agencies in London's crowded rental market.
The problem
An experienced agency, invisible to renters online, in a tough London market.
Abels needed trust online to grow. It had to show its boutique but professional service clearly. It also needed a steady flow of leads beyond offline channels. In London's market, you have to show up high in search.
What we did
A site built to convert, with on-page and off-page SEO.
The site and the SEO were both aimed at people searching for London rentals.
We built a complete website made for ease of use and for turning visitors into leads. It has a clean, simple layout and lead capture forms. We handled on-page SEO with care. Off-page SEO pushed the site higher, and it now ranks for 280+ keywords on Google.
Lead capture and clear next steps.
Renters find homes with ease.
280+ first-page rankings.
Backlinks and authority.
A fast first impression.
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