Drove 20+ qualified rental leads a month for Abels in London
A new London letting agency needed digital credibility in a tough rental market. We built a conversion-focused site with on-page and off-page SEO. Result: 280+ ranked keywords and 20+ qualified leads a month.
A London letting agency with a boutique, personal service model
Abels Residential is a London property firm that specializes in letting and managing rental homes with a personal touch. Director Callan Pang worked his way from Property Manager to Branch Manager before founding the agency.
The expertise was there. The online visibility was not. Larger London agencies dominated search, and Abels had no way to prove its boutique-yet-professional service to renters.
A new entrant that was invisible to London renters online
No online presence
Larger London agencies owned every search result for rental terms.
Weak conversion path
Renters could not find or contact the team quickly on mobile.
Referral-only leads
Word-of-mouth capped growth and left the pipeline unpredictable.
Conversion-focused site plus on-page and off-page SEO
Conversion-focused website
Clean layout with lead-capture forms and clear next steps on every page.
Mobile-optimized search UX
Fast rental discovery so renters find the right home without friction.
On-page SEO
Metadata, headings, and copy tuned to London rental search intent.
Off-page SEO push
Backlink and authority work that pushed 280+ terms onto page one.
Sub-2s load time
A fast first impression that keeps renters on the page and booking.
Search Console reporting
Monthly reporting tied to keyword rankings and organic lead volume.
Consistent inbound leads from London rental search
Headline: 20+ qualified leads a month and 280+ ranked keywords in year one.
Qualified rental leads every month, straight from organic search.
First-page rankings that put Abels in front of active renters.
Full page load under two seconds for a fast, SEO-friendly UX.
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