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Client
Abels Residential
Industry
Real Estate · London Lettings
Engagement
Web + SEO partner
Case № 106
2023 / 2024

Drove 20+ qualified rental leads/month for Abels Residential in London.

A new London rental letting agency entered the market with a conversion-focused website + smart SEO — 280+ keywords ranked, 20+ qualified leads per month, sub-2s page load.

Result
20+ qualified leads/month, 280+ keyword rankings, 2s page load.
Approach
Conversion-focused website + on-page + off-page SEO targeting London rental keywords.
Services
Web Design Web Development
Stack
WordPress · Search Console
abels-residential.live LIVE
Monthly leads
20+
↗ qualified
Keywords ranked
300+
↗ first-page
Page load
2s
↗ verified
Monthly leads · annual curve ▲ 20+
Abels Residential case study
About the client

A London-based property company specializing in lettings and rental management with a personal, boutique service.

Abels Residential is a London-based property company specializing in letting + management of rental homes with a strong personal touch. Director Callan Pang progressed from Property Manager to Branch Manager before founding the firm.

Despite expertise, lack of online presence made it hard to stand out against larger agencies in London's competitive rental market.

i The challenge

New entrant + invisible to renters online + tough London competition.

Abels needed digital credibility critical for growth. They needed to clearly showcase boutique-yet-professional services online + consistently generate leads beyond offline channels. In London's market, high search visibility is essential.

Pre-engagement baseline Month 0
Online presence
Keywords
0
Lead system
Manual
ii The solutions

Conversion-focused build + on-page + off-page SEO.

We delivered a complete website tailored to usability + lead conversion. Clean, intuitive structure + lead-capture forms. On-page SEO meticulously implemented. Off-page SEO pushed visibility — 280+ Google keyword rankings.

01

Conversion-focused website

Lead capture + clear next steps.

02

Mobile-optimized rental search UX

Easy renter discovery.

03

On-page SEO

280+ first-page rankings.

04

Off-page SEO push

Backlinks + authority.

05

<2s load time

Fast first-impression.

Services used Web Design · Web Development
By the numbers

Strength in numbers.

Abels Residential transitioned into the digital marketplace successfully — improved engagement, first-page rankings, consistent inbound leads, and a foundation for scalable growth.

01 · Monthly leads
20+
Qualified leads generated each month directly from organic search traffic.
02 · Keywords ranked
300+
Keywords ranked on Google's first page, significantly boosting visibility.
03 · Page load
2s
Fully loaded page speed across all pages, improving UX + SEO.
◇ ↗ Headline result · 20+ leads/month Reporting cadence · monthly