Med Spa Marketing Agency
to Book More Treatments.

A med spa marketing agency runs SEO, Meta Ads, Google Ads, website design, and lifecycle automation tied to booked injectable, laser, and body contouring treatments in your booking platform. Generalist agencies do not know the difference between a Botox lead and a CoolSculpting lead. They price treatments the same. That is where med spa marketing budgets get wasted.

Specifics that matter for aesthetics marketing. Meta Ads (Instagram, Facebook) carries 55 to 70 percent of med spa lead flow because aesthetics is a visual, discovery-driven purchase. Google Ads handles high-intent searches (Botox near me, laser hair removal, CoolSculpting cost). Boulevard, Mindbody, Zenoti, and Vagaro booking integration is baseline. Before/after image workflow with proper consent documentation is standard scope.

Result. Med spas working with a specialist medical spa marketing agency book 30 to 55 percent more treatments per month than practices using generalist agencies at the same ad spend.

Managed med spa marketing retainers at Redefine Web run $999 to $6,500 per month depending on channel mix, ad budget, and med spa size. A single-location med spa on SEO plus Meta plus Google Ads sits around $2,500 to $3,500 per month in management fees. Multi-location aesthetics groups across SEO, paid social, and lifecycle sit in the $4,500 to $6,500 range.

Website builds are separate fixed-price projects starting at $1,500. Ongoing website care plans start at $199/mo. Ad spend to Meta and Google is billed by the platforms directly. Most single-location med spas spend $2,500 to $6,000/mo on ad spend on top of the management fee.

See the individual service pages linked above for exact tier pricing on med spa SEO, med spa PPC, med spa web design, and hosting maintenance.

Med spa PPC produces the first booked treatment consult inside 7 to 14 days of activation. Meta Ads for injectables and laser produce results in 3 to 7 days because the visual creative converts fast. Med spa SEO shows first ranking gains in 6 to 8 weeks and steady traction by month 4. Website builds launch in 6 to 10 weeks and convert from day one.

Month-by-month expectations for a typical medical spa marketing program. Month 1: Meta and Google Ads live, first booked treatments from paid, SEO technical audit. Month 3: paid cost per booked treatment stabilized around $112 CPA median, SEO ranking movement on service terms. Month 6: SEO producing 20 to 40 percent of booked treatments. Month 12: SEO drives 40 to 60 percent of treatments at a lower blended cost per acquisition than paid alone.

Med spas skipping website upgrades slow every other channel. A slow, generic site drops paid conversion by 40 to 60 percent regardless of ad spend or SEO rank.

For single-location med spas under $3M in revenue, Meta Ads (Instagram + Facebook) plus a converting website produces the fastest ROI. Med spa marketing budgets in this range should split 50 to 60 percent Meta, 20 to 30 percent Google Ads, 10 to 20 percent SEO, and 5 to 15 percent lifecycle email.

For multi-location aesthetics groups and DSAs (dermatology-affiliated med spas), local SEO wins on blended cost per booked treatment by month 6. Map-pack rankings for "Botox near me" and "CoolSculpting [city]" compound in a way paid cannot. Enterprise aesthetics marketing budgets typically split 40 percent Meta, 25 percent Google, 20 percent SEO, 15 percent lifecycle.

Client reactivation (past-client re-book flows, 6-month Botox reminders, package upgrade sequences) delivers the highest ROI of any channel. A well-run reactivation flow brings back 15 to 25 percent of past clients at near-zero incremental cost.

No. Redefine Web focuses exclusively on U.S. med spa marketing engagements. State board medical spa regulations (physician oversight requirements, injectable delegation rules, laser certification), Meta ad policies for aesthetics, and Instagram algorithm behavior differ enough that non-U.S. work requires a different playbook.

Every U.S. state gets coverage. Multi-state aesthetics groups, dermatology-affiliated med spas, and franchise systems (LaserAway, Ideal Image, SEV Laser) are common in our client mix.

What we do not take on: Canadian med spas, UK aesthetics clinics, EU aesthetics practices, and Australian med spas. Referrals to trusted specialist agencies in those regions are available on request during a discovery call.

One med spa marketing client per competing service line per local market. If we run Meta Ads or SEO for a med spa in a mid-size metro, we will not sign a second med spa in that same metro. Non-competing specialties in the same city (a med spa and a dental practice) are fine.

Market definition depends on population density. In dense metros like NYC, LA, Chicago, we split by neighborhood cluster (Beverly Hills vs Santa Monica for LA, for example). In smaller markets we treat the entire metro as one exclusive zone.

Existing clients get first right of renewal. If a competing med spa asks us to bid in your market, we tell them no while your contract is active. Locked market exclusivity is standard on Growth tier and above.

You do. Every Meta Business Manager, Google Ads account, website, Google Business Profile, GA4 analytics property, CRM record, and tracking pixel is built in your med spa name with your logins. Redefine Web has admin access during the engagement. If you leave, we hand back full ownership within 5 business days.

Cancellation handoff includes Meta pixel with audience history, Google Ads with full campaign history, WordPress site with theme and plugins, GA4 property with 4+ years of historical data, client booking form submissions, and domain registrar control.

No exit fees. No hidden switching charges. Owning your aesthetics marketing stack is baseline scope, not an upgrade tier.

Yes. Medical spa marketing retainers on Growth tier and above include lifecycle email and SMS flows: new client welcome, first-treatment follow-up, package graduation, 3-month Botox reminder, 6-month laser hair removal reminder, birthday incentives, dormant client reactivation, and referral request flows.

Reactivation flows typically bring back 15 to 25 percent of dormant med spa clients (defined as no visit in 6+ months) at near-zero incremental cost. That is often the highest-ROI campaign in an aesthetics marketing program.

Supported booking platforms and CRMs: Boulevard, Mindbody, Zenoti, Vagaro, Aesthetic Record, Symplast, PatientNow, Nextech, and generic HIPAA-compliant email tools (Postmark HIPAA, Paubox, Klaviyo with HIPAA add-on). Setup and flow authoring are included in the monthly fee.

Med spa marketing agency retainers run 6 months minimum on Launch and Growth tiers, 12 months on Scale and Enterprise. That window covers onboarding, Meta pixel learning phase, SEO baseline, and enough monthly reports to prove the numbers before renewal.

Pricing model is flat monthly retainer. Never a percentage of ad spend. If your Meta budget doubles for a Q4 push, our fee stays the same. Website builds are separate fixed-price projects.

Four tiers per service line: Launch (solo med spa, single channel), Growth (multi-channel single location), Scale (multi-location aesthetics groups), and Enterprise (DSA-affiliated med spas, franchise systems, multi-state chains). See individual service pages for exact tier pricing per channel.

Yes. Multi-location and multi-specialty medical spa marketing programs run on our Scale and Enterprise tiers. Standard scope covers per-location SEO architecture, per-location Google Business Profile management, per-location Meta and Google Ads campaigns, per-location analytics, and consolidated leadership dashboards.

What multi-location aesthetics marketing adds. City-level and neighborhood-level SEO pages so a Beverly Hills client search does not compete with a Santa Monica location page. Per-location scheduler routing so bookings hit the correct Boulevard or Mindbody calendar. Per-location review generation from post-treatment follow-up. Per-treatment consult pages (Botox, filler, CoolSculpting, laser hair removal, HydraFacial) that adapt by location.

Franchise systems (LaserAway, Ideal Image, Milan Laser, SEV Laser) typically run Enterprise tier with custom middleware, single sign-on for franchisee staff editors, and per-region compliance reviews for state medical spa board rules.