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B2B Google Ads That Bid on Closed-Won Revenue

Google bids on whatever you tell it a conversion is, and most B2B accounts tell it a form fill. Week 1 here wires the HubSpot or Salesforce offline conversion feed, so Search, Performance Max, and YouTube start learning from closed-won revenue instead. Flat monthly fee from $999. Ad spend billed direct by Google.

What You Get → See Pricing
$999+
per month · published
14 DAYS
FIRST CRM-VERIFIED CONVERSION OR MONTH 1 FREE
90+
mobile Lighthouse · launch gate
$999 STARTING MONTHLY FEE · LAUNCH TIER
CRM FEED WIRED WEEK 1
B2B Google Ads services campaigns table with imported demos and offline conversions arriving in a phone inbox
Trustpilot4.7/5★★★★★
Clutch5.0/5★★★★★
Google5.0/5★★★★★
DesignRush4.9/5★★★★★
GoodFirms5.0/5★★★★★
F6S5/5★★★★★
4.9 WEIGHTED AVERAGE · VERIFIED BY B2B FOUNDERS AND HEADS OF MARKETING WHO PAID FOR THE WORK

Three ways your B2B Google Ads spend burns pipeline right now

If any of these looks familiar, the free Google Ads audit names the fix and what it's worth before you spend a dollar.

B2B Google Ads services form fills chart where nothing crosses back, and closed-won deals on a phone
PRICING MODEL

Performance Max burns 60% of budget because your CRM signal never made it back to Google

B2B deals close 30 to 180 days out. Without a HubSpot or Salesforce offline conversion feed piped into Google Ads, PMax optimizes to raw form fills and burns 60 percent of budget on demos that never close. The algorithm learns nothing about which leads turn into pipeline. Every account we take on gets Enhanced Conversions for Leads plus a 4-hour CRM sync wired in week one so bidding learns from closed-won revenue.

✓THE FIX · FLAT MONTHLY MANAGEMENT FEE
B2B Google Ads services campaigns table with an overlay flagging two bids, one account
CHANNEL MIX

Google Ads and LinkedIn ABM run in silos and double-bid the same named accounts

Your ABM target list lives in one platform, Customer Match sync lives in another, and no one owns the coordination. Bids collide, cost per lead doubles, and credit disappears in last-click attribution. B2B Google Ads services at Redefine Web sync your named-account list across Google Customer Match and LinkedIn Matched Audiences every 2 weeks so paid search and paid social stop bidding blind against each other.

✓THE FIX · CROSS-CHANNEL BUDGET FLOW
B2B Google Ads services auto target set too low beside a manual target, lifted into manual
ATTRIBUTION

High-value B2B keywords get starved by Smart Bidding for lack of volume

B2B niche terms below 50 clicks per month starve under Smart Bidding because the algorithm never gets enough data to trust them. Manual CPC runs on the low-volume high-value clusters, PMax scales the broad top of funnel, and Enhanced Conversions for Leads feeds both. Every campaign type earns its slot in your account.

✓THE FIX · CRM-VERIFIED CONVERSION UPLOAD

Three outcomes every B2B Google Ads retainer produces

Three numbers we sign against on every PPC program. Each one is a launch criterion, not a hope.

B2B Google Ads services upload list with highlighted deal rows and a closed-won returned label

CRM offline conversion feed tied to closed revenue

HubSpot, Salesforce, or Pardot lead stages piped back to Google Ads every 4 hours. Bidding learns from closed deals, not raw form fills or clicks.

B2B Google Ads services audience list moving from a dark panel to a checked list, one list, two feeds

ABM audiences activated across Google and LinkedIn

Target-account lists synced to Google Customer Match and LinkedIn Matched Audiences every 2 weeks. Paid search and paid social stop double-bidding.

B2B Google Ads services weekly calendar with a single report marked on Friday as the Friday entry

Weekly written note tied to SQL and closed-won revenue

Every Monday your named B2B media buyer writes cost per booked demo, SQL, and closed-won for last week. Impressions and CTR live in the appendix.

Four stages. CRM audit to closed-won pipeline

Fixed scope, fixed timeline, fixed outcomes. Nothing moves to the next stage until your marketing owner or founder signs the gate deliverable.

WEEK 1

CRM audit that surfaces broken tracking and wasted spend

HubSpot or Salesforce audited. Lead scoring reviewed. Offline conversion feed configured before campaigns run. Median finding on new accounts is 42 percent wasted spend and 247 missing negatives. Written 20-page audit report signed off by owner plus ops lead before we touch structure.

✓CRM FEED WIRED
WEEK 2

B2B intent rebuild and competitor conquesting

Buyer intent keywords, competitor conquesting on your top 5 named rivals, RLSA layered on retargeting audiences from your CRM. Priority services carry higher target CPA. SKAG-lite match-type discipline. Performance Max layered only where your feed qualifies. 247-term negative sculpt strips waste before the rebuild goes live.

✓B2B STRUCTURE
WEEKS 2-4

First CRM-verified paid conversion inside 14 days

Purpose-built landing pages per priority service. Server-side pixels and revenue-based conversion tracking through GA4, Meta CAPI, and your CRM. Miss the 14-day first CRM-verified conversion mark and month 1 is free. Written into the MSA.

✓14-DAY GUARANTEE
MONTH 3+

ABM at scale on CRM-verified closed-won revenue

ABM audiences activated in Google via Customer Match. Territory expansion mapped against ops capacity. Meta and Display layer in as retargeting and category awareness. Coordinated with LinkedIn budget. Every scaling decision traces back to CRM-verified closed revenue and sales team throughput.

✓PIPELINE SCALED

What you actually get from our B2B Google Ads services

Fixed scope, fixed timeline, fixed outcomes. Each phase has a written deliverable, a signed gate, and a date on the calendar with your team.

B2B Google Ads services search terms table in one review queue with two fifths excluded
WEEK 1

Audit that surfaces wasted spend and broken CRM tracking

Full audit of live campaigns, conversion setup, and CRM signal. Median finding on new B2B accounts is 42 percent wasted spend and 247 missing negatives. Written 20-page report signed off by owner plus ops lead before we touch structure or bids.

PHASE FOCUS
Written report
PHASE OUTPUT
gate
✓GATE · CRM FEED WIRED
// DELIVERABLES
✓
Wasted spend and query miningevery search term with spend reviewed. Off-category, competitor, and irrelevant queries surfaced for negative sculpt.
✓
CRM conversion setup auditare conversions counting clicks (wrong), form fills (better), or closed-won revenue (right)? Fixed at the root before any bid change.
✓
Landing page and CVR auditlanding page conversion rate benchmarked against B2B norms. Every ad group mapped to its landing page with a CVR score.
✓
Written 20-page audit signed offowner and ops lead review and sign off before rebuild starts. Nothing moves without a written go-ahead from your team.
✓
Competitor auction insighttop 5 named B2B competitors pulled from Google Auction Insights and priced against your target CPA and ACV.
✓
HubSpot or Salesforce reconciliationlast 90 days of pipeline mapped by source so the audit opens with a real cost per SQL and cost per closed-won.
B2B Google Ads services account items moving into a checked list under a shared negatives block
WEEK 2

B2B structure with competitor conquesting and PMax layered right

Priority services carry higher target CPA than lower-margin work. SKAG-lite discipline. Performance Max layered where your CRM feed and creative library qualify. 247-term negative sculpt strips waste before the rebuild goes live.

PHASE FOCUS
Intent-first
PHASE OUTPUT
ABM sync
✓GATE · B2B STRUCTURE
// DELIVERABLES
✓
Priority service campaign structuretop revenue services each get their own campaign with target CPA based on ACV plus LTV modeling.
✓
B2B negative keyword sculpt247 negatives added on average in the first pass. Blocks jobs, tutorials, free tools, and consumer terms your budget should never touch.
✓
Competitor conquesting workflowtop 5 named competitors on Search with comparison landing pages. RLSA overlays for higher intent. Trademark-safe ad copy.
✓
Match-type disciplineexact and phrase for high-intent buyer terms, broad only on tightly scoped clusters. Every match type has a written rationale.
✓
Performance Max where you qualifyPMax layered where your feed, CRM signal, and creative library qualify. Asset group segmentation done, not defaulted.
✓
ABM audience sync from CRMtarget-account list synced to Google Customer Match and LinkedIn Matched Audiences every 2 weeks. Bids coordinated across both.
B2B Google Ads services demos list on a phone and a weekly calendar booking before day fourteen
WEEKS 2 TO 4

First CRM-verified paid conversion inside 14 days

Purpose-built landing pages, server-side pixels, and revenue-based conversion tracking through GA4, Meta CAPI, and your CRM. Miss the 14-day first CRM-verified conversion mark and month 1 is free. Written into the MSA. Applied on 30 plus B2B accounts.

PHASE FOCUS
14-day guarantee
PHASE OUTPUT
Server-side pixel
✓GATE · 14-DAY GUARANTEE
// DELIVERABLES
✓
Purpose-built B2B landing pagesevery campaign gets its own landing page built around one priority service. Homepage traffic never dilutes intent.
✓
Enhanced Conversions for LeadsGoogle Ads Enhanced Conversions activated on launch with hashed-email match-back. Cross-device attribution survives cookie loss.
✓
Server-side pixel and GA4Meta CAPI, LinkedIn Insight Tag, and Google Ads pixels wired with server-side backup. iOS 17 aware from day one.
✓
CRM offline conversion feed4-hour sync from HubSpot, Salesforce, or Pardot back to Google Ads. PMax learns from closed-won, not raw form fills.
✓
14-day guarantee in writingmiss the 14-day CRM-verified conversion mark, month 1 is free.
✓
Calendly or Chili Piper bookingdemo forms route to Chili Piper or Calendly. Round-robin to your AEs. Every booked demo is a Google Ads conversion event.
B2B Google Ads services cost per demo board with columns of cards and each step, a cause
WEEKLY CADENCE

Cost per booked demo drops week over week

Ad copy A/B tests, bid strategy tuning, landing page CVR iteration, and weekly negative sculpt run against CRM-verified conversion numbers. Median CPA drops 50 percent from launch to week 8. Written note on your desk every Monday.

PHASE FOCUS
A/B testing
PHASE OUTPUT
Written note
✓GATE · MONDAY WRITTEN OPTIMIZATION NOTE
// DELIVERABLES
✓
Monday written optimization noteevery Monday: what changed last week, impact on cost per booked demo and SQL, what is being tested this week.
✓
Ad copy and creative A/B testingheadline, description, and creative testing at ad-group level. Winners promoted, losers killed. No copy runs longer than 4 weeks without a test.
✓
Bid strategy tuningmanual to target CPA to target ROAS progression as CRM data compounds. Bid caps and budget shifting based on ACV per service.
✓
Landing page CVR iterationlanding page conversion rate benchmark tracked weekly. Copy, form, and hero test cycles run in-house without waiting on external design.
✓
Junk lead defund workflowweekly SDR pull from your CRM. Junk patterns clustered by keyword, geo, and device. Negatives and audience exclusions updated every Friday.
✓
Retargeting layerMeta and LinkedIn retargeting for site visitors matched by page depth and time on site. Cost per SQL tracked separately from cold.
B2B Google Ads services spend and revenue chart with a phone inbox, labeled spend flat, revenue up
MONTH 3+

Scale spend against CRM-verified closed-won revenue

Once cost per demo is stable, ad spend scales into your capacity ceiling. Meta and Display layer in as retargeting. LinkedIn ABM activates in Google via Customer Match. Every scaling decision traces to CRM-verified closed revenue and ops throughput.

PHASE FOCUS
Capacity aware
PHASE OUTPUT
Founder report
✓GATE · PIPELINE SCALED
// DELIVERABLES
✓
Spend-to-capacity modelad spend scaled against your sales team capacity and demo throughput. Nothing spent past what your AEs can close on.
✓
Meta and Display retargetingonce search demand is captured, Meta and Display layered as retargeting and lookalike from closed-won cohorts.
✓
Monthly written report to founderevery 30 days: ad spend, booked demos, cost per SQL, closed-won revenue, ROAS, next-month plan on one page.
✓
Quarterly strategy reviewevery 90 days ROI and book of tests presented to leadership. Budget shifts and strategy tweaks signed off in the meeting.
✓
LinkedIn ABM coordinationnamed-account list synced to Google Customer Match and LinkedIn Matched Audiences every 2 weeks. Unified attribution across both.
✓
SOC 2 and SSO integrationSOC 2 aware workflow, SSO on the Google Ads MCC, and named contract-level access reviews on the Enterprise tier.
Get a free B2B PPC audit.Written fix plan in 24 hours
  • 3 SPECIFIC FIXES
  • CRM FEED CHECK
  • 14-DAY GUARANTEE
Get my Google Ads audit No card needed. No sales call required.

Four PPC tiers for every stage of growth

Pick the tier that matches your size. The initial term is six months on Launch, Growth, and Scale, twelve months on Enterprise, then 30-day rolling. Move up or down a tier with 30 days notice, no setup fees.

Launch
$999MONTHLY (MGMT FEE)

A first paid channel; ad budgets under $2,000/mo

✓Google Ads (Search) ✓Managed monthly ad spend up to: $2K ✓Campaign builds: Up to 3 ✓Dedicated landing pages: 1 ✓Call tracking + recording ✓Negative keyword sculpting ✓Geo and audience targeting, ZIP level where the service area is local
Get a Launch quote →
Most popular
Growth
$1,499MONTHLY (MGMT FEE)

Businesses spending $2,000–$5,000/mo on ads

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Managed monthly ad spend up to: $5K ✓Campaign builds: Up to 6 ✓Dedicated landing pages: 3 ✓Call tracking + recording ✓Negative keyword sculpting
Get a Growth quote →
Scale
$2,499MONTHLY (MGMT FEE)

Aggressive growth; $5,000–$10,000/mo ad budgets

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Meta ads (Facebook/Instagram) ✓Managed monthly ad spend up to: $10K ✓Campaign builds: Unlimited ✓Dedicated landing pages: 6 ✓Call tracking + recording
Get a Scale quote →
Enterprise
Starts at $4,500MONTHLY (MGMT FEE)

Multi-location or multi-region programs; $10,000+/mo managed spend

✓Google Ads (Search) ✓Local Services Ads (LSA), for local service businesses ✓Meta ads (Facebook/Instagram) ✓Managed monthly ad spend up to: Unlimited ✓Campaign builds: Unlimited ✓Dedicated landing pages: Custom ✓Call tracking + recording
Request a proposal →

EVERY TIER: FLAT MONTHLY FEE · 14-DAY CRM-VERIFIED GUARANTEE · YOU OWN THE ACCOUNT, PIXELS, AND ABM AUDIENCES

Every PPC feature, tier by tier

SCROLL THE TABLE SIDEWAYS FOR EVERY TIER
Platforms + spend+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Google Ads (Search)
✓
✓
✓
✓
Local Services Ads (LSA), for local service businesses
—
✓
✓
✓
Meta ads (Facebook/Instagram)
—
—
✓
✓
Managed monthly ad spend up to
$2K
$5K
$10K
Unlimited
Campaigns + landing pages+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Campaign builds
Up to 3
Up to 6
Unlimited
Unlimited
Dedicated landing pages
1
3
6
Custom
Call tracking + recording
✓
✓
✓
✓
Landing page CRO tests
—
—
✓
✓
Optimization+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Negative keyword sculpting
✓
✓
✓
✓
Geo and audience targeting, ZIP level where the service area is local
✓
✓
✓
✓
Weekly optimization cycle
—
✓
✓
✓
CRM offline-conversion sync
—
✓
✓
✓
Reporting + team+
FEATURE
LAUNCH
GROWTH
SCALE
ENTERPRISE
Monthly performance review
✓
✓
✓
✓
Weekly written note
—
✓
✓
✓
Live spend + lead dashboard
—
✓
✓
✓
Dedicated PPC manager
—
—
✓
✓
Case studies See all case studies

Real B2B accounts, real ad spend, real booked demos

Each one includes where the client started, what we changed and what happened.

Homepage of Banyan Technology, a Logistics · API Connectivity · 14-Month Engagement business, shown in a browser window
Logistics · API Connectivity · 14-Month Engagement

Grew Banyan Technology engagement 320% with optimized Google Ads.

Banyan Technology links shippers and carriers through its freight API platform. Rising CPCs and frequent algorithm changes made its Google Ads hard to scale. Over 14 months, we ran keyword targeting based on research, separate campaigns on Google and Meta, constant bid tuning and real-time tracking. Engagement rose 320%, the conversion rate reached 5.48% and cost per conversion held at $56.01 across $476K in ad spend.

Read the Banyan Technology case study →
5.48%
Conversion rate
$56.01
Cost-per-conversion
$476K
Ad spend managed
Homepage of Camu Digital Campus, a EdTech SaaS · LMS · K-12 + Higher Ed business, shown in a browser window
EdTech SaaS · LMS · K-12 + Higher Ed

Drove 70% more qualified leads at Camu Digital Campus while cutting CPA 28%.

Camu Digital Campus sells a learning platform to schools and universities. Broad targeting and generic LinkedIn ads missed deans and IT heads. We split Google Ads into branded, competitor and intent campaigns, targeted LinkedIn by job title and wrote creative for each persona. Qualified leads rose 70%, CPA fell 28% and LinkedIn engagement grew from 0.2% to 1.2%.

Read the Camu Digital Campus case study →
+70%
Qualified leads
-28%
CPA
1.2%
LinkedIn engagement
Homepage of Simply.Coach, a SaaS · Coaching Management business, shown in a browser window
SaaS · Coaching Management

Boosted Simply.Coach organic leads 80% and paid leads 120% in 48 days.

Simply.Coach, a coaching management platform on a newer domain, had scattered organic traffic and generic brand ads that rarely converted. We rebuilt the site structure, wrote content for keyword gaps, and restructured Google, LinkedIn and Facebook ads with lead gen forms. Within 48 days organic leads rose 80% and paid leads rose 120% on a smaller paid budget.

Read the Simply.Coach case study →
+120%
Paid leads
+80%
Organic leads
48d
Time to impact

CLIENT WORDS

Enterprise demo requests up 3.2x. First operator we have worked with who cared about the CRM number, not the ad account.
Michael Reid
VP Marketing, Forward Networks
Verified via Trustpilot
3.2x enterprise demos CRM-tied reporting
Forward Networks website homepage in a browser window, a move fast, break nothing hero for its network platform
1 / 10

Selected clients we've run full marketing programs for

  • Armanino
  • BSH
  • Delicate Dental
  • Government Legal Department
  • Hightop Health
  • LifeStance Health
  • Marmalade
  • Montegra Capital Resources
  • Noelle Collins Dental Clinic
  • Oxford Capital
  • Paquin & Carroll Insurance
  • PCO Bookkeepers & M&A Specialists
  • Peaceful Mind Psychology
  • Peak Accounting Solutions
  • Pelvic Rehabilitation Medicine
  • RiverSaaS Capital
  • Rosenbaum Personal Injury Lawyers
  • Smile Design Dentistry
  • Stanhope Capital Group
  • Stella Maris
  • Tilghman Builders
  • Toyota
  • Uptime
  • VP Dental & Medical Supplies
  • Wilentz Attorneys at Law

See what your current ad spend could be earning

Move the sliders to your numbers. The estimate assumes recovered wasted spend plus a conversion improvement on what you already buy.

Projected monthly recovery
+$/mo

Recovered ad waste plus conversion lift. The audit is free, no card, no commitment.

Free · Written findings · Yours to keep

B2B Google Ads questions answered

Pricing, CRM integration, sales cycle attribution, ABM coordination, and reporting answers for B2B founders and heads of marketing.

PREFER TO TALK?
hello@redefineweb.com →

B2B Google Ads services at Redefine Web run $999, $1,499, $2,499, or from $4,500 per month across four flat-fee tiers. Ad spend is billed direct by Google to your card, so you always see network cost separate from the management fee. Launch at $999 fits businesses spending under $2,000 monthly on ads with up to 3 campaign builds and Google Search only. Growth at $1,499 fits $2,000 to $5,000 monthly with Google Search plus coordinated LinkedIn ABM and up to 6 campaign builds. Scale at $2,499 fits $5,000 to $10,000 monthly with the full B2B stack across Search, LinkedIn, Meta, and YouTube. Enterprise starts at $4,500 and fits $10,000 and up with per-region budget pools, SOC 2 workflow, and a dedicated B2B media buyer. Contract length is 6 months on tiers 1 through 3 and 12 months on Enterprise. Every tier includes the CRM offline conversion feed wired in week 1, weekly written notes, a monthly written report to the founder or head of marketing, and full ownership of ad accounts and pixel containers on cancel. No percent-of-spend rate. No agency markup on ad platform invoices. You always see what Google charges and what Redefine Web charges on separate lines.

Yes, when the account is built for a 30 to 180 day sales cycle rather than a same-day cart checkout. Google Ads is one of the strongest B2B paid search services because it catches decision-makers the moment they search a category, competitor, or pain point. Research puts 65 percent of B2B buyers on Google at the start of the buying process. What makes it work for B2B software and SaaS is bidding on closed-won revenue from your CRM, not raw form fills. High-intent search on category and competitor terms carries the load, with Performance Max and retargeting layered on after the CRM signal is wired. What kills B2B Google Ads is pointing PMax at form fills, running a 3-month test, or hiring a generalist agency that rotates between ecommerce and B2B accounts. Google published a B2B lead generation playbook that mirrors this bidding model. Every retainer starts by wiring your CRM to Google Ads so the algorithm can learn what a paying customer looks like.

Your B2B deal takes 30 to 180 days to close. An ecommerce PPC agency bids against a same-day cart checkout. Point Google Ads at the wrong signal and every scale play compounds the wrong number for 90 days before you notice. A B2B Google Ads agency wires an offline conversion feed from HubSpot or Salesforce back into Google Ads inside week 1, so bidding learns from closed deals worth $10K plus instead of raw form fills. Generalist agencies almost never wire this correctly on a B2B account. Bidding signal is closed-won revenue from your CRM, not click-to-form. Attribution windows are 180 days, not 30. Campaign mix leads with search and competitor conquesting, with Performance Max second. Report cadence is pipeline-first, not click-first. Ad copy speaks to a buying committee, not a single shopper. Landing pages carry firmographic questions to filter free-email domains before an SDR gets paged. Every one of those defaults flips when you hire a B2B specialist over a generalist shop.

Yes. The offline conversion feed is wired in week 1 of every retainer, so bidding learns from your CRM stages rather than raw ad-platform clicks. HubSpot uses the native Google Ads integration. Salesforce uses Enhanced Conversions for Leads. Pardot, Marketo, and custom CRMs sync through the Google Ads API. During the CRM wiring pass, your ops team gets CRM stage to conversion mapping so each pipeline stage becomes a discrete Google Ads conversion action, Enhanced Conversions for Leads with hashed-email match-back so cross-device attribution survives cookie loss, server-side tagging for first-party signal that iOS 17 and Safari cannot strip, and a 4-hour sync cadence from your CRM back to Google Ads. Field-mapping and stage-to-action logic get documented in a runbook your ops lead signs off on before any campaign gets a bid change. End result: Performance Max bids on demos that close, not demos that no-show. Every campaign traces back to closed-won pipeline in HubSpot or Salesforce dashboards. Ops teams get a second reconciliation pass in month 2 to catch any stage mapping drift caused by pipeline stage renames on your side.

Yes for high-intent capture. No for cold-audience awareness. Google catches buyers the moment they search a category, competitor, or pain phrase, which is why 65 percent of B2B buyers start on Google. That is where the budget belongs. Where Google Ads shines for B2B lead gen: bottom-funnel search on branded and high-intent keywords, competitor conquesting on the top 5 named rivals, retargeting on your CRM Customer Match list, and Performance Max with a CRM-verified conversion signal. Where it does not: cold display or YouTube prospecting to a broad B2B ICP. That job belongs to LinkedIn. Redefine Web coordinates both under one retainer at the Growth tier and above, so paid search and paid social stop double-bidding the same named account. Common KPIs to expect: cost per SQL, cost per opportunity, and cost per closed-won reported weekly. Cost per booked demo lands on the front page of every Monday note, not buried in a click-heavy dashboard behind three tabs.

Your SDRs stop taking demos from paid the moment 6 in 10 leads are unqualified. That kills CFO trust in Google Ads before the channel gets a fair test. Junk leads get defunded systemically, not one form fill at a time. Median junk lead reduction of 40 percent inside 14 days across our active B2B book. The workflow: Monday SDR pull with sales feedback on last-week leads pulled from your CRM and tagged qualified or junk. Source pattern map with junk clusters by keyword, geo, device, and ad copy. Weekly negative sculpt with negative keyword and audience exclusion lists updated every Friday. Landing-page filter with firmographic questions on the form so free-email domains and 1-person shops get routed out of the SQL bucket. Junk lead ratio and cost per SQL both land in the Friday note. Junk lead patterns are also reported quarterly so your sales and marketing leads can adjust ICP and disqualification rules together.

Yes. If your CRM produces a closed-won revenue report, we trace every dollar back to the campaign, keyword, and ad creative that produced it. Attribution gets wired before the first campaign runs, not in month 3 after your CFO asks where the money went. The closed-won tracking stack on every retainer: 4-hour CRM feed piped from HubSpot, Salesforce, or Pardot. Enhanced Conversions for Leads with hashed-email attribution that survives cross-device and cookie loss. GA4 to Google Ads pipeline for onsite conversions imported for Smart Bidding. Weekly revenue reconciliation with closed-won pulled from your CRM and matched back to keyword and campaign so Performance Max bids on revenue, not clicks. Cost per closed-won lands in every monthly report next to cost per demo and cost per SQL. HubSpot developer docs cover the API pattern we use for the pipeline sync so your ops team can audit every field mapping without waiting on Redefine Web. Revenue attribution is portable, documented, and stays with you on cancellation.

Google and LinkedIn running in separate silos is how ABM budgets get burned twice on the same account. Your retainer syncs your named-account list across Google Customer Match and LinkedIn Matched Audiences every 2 weeks, so bids and creatives coordinate rather than collide. If you already run LinkedIn through another partner, your Redefine Web B2B media buyer coordinates budget and reporting with them directly. If you do not, we run LinkedIn under the same retainer at the Growth tier and above. Coordination covers named-account list sync refreshed from your CRM every 2 weeks across both platforms, cross-channel budget planning by funnel stage, retargeting from Google search visits into LinkedIn feed, and unified attribution so the closed deal gets credited to the actual touch order, not just the last click. Named-account bid modifiers get updated monthly against SDR outbound activity so paid and outbound stop stepping on each other on the same target list.

Buyers already searching your competitor name are 3 to 5 times closer to a purchase than category searchers. Every retainer at our B2B Google Ads agency includes a competitor conquesting workflow built around this, not bolted on as an upsell. The workflow: competitor keyword list built with SpyFu, SEMrush, or Similarweb against your top 5 named rivals. Comparison landing pages written per competitor, addressing the specific migration or switch story head-on. RLSA overlay so higher-intent audiences already exposed to your brand get bid up on competitor terms. Trademark compliance so ad copy is written to Google policy and ads do not get disapproved for trademark use. Expected read on a healthy conquesting program: 15 to 25 percent of demo volume from competitor terms inside 90 days. Conquesting spend caps get reviewed monthly so top-of-funnel category search never gets starved by competitor tests running hot. Comparison pages are rewritten each quarter as competitor pricing pages, positioning, and product launches shift, so ad copy always maps to what a prospect actually finds on the switch decision.

Consumer campaign types run against a B2B buying committee is how ad budgets vanish inside 60 days. Google Search on high-intent keywords carries the load. Competitor conquesting, retargeting, and Performance Max layer on top, but only after the CRM signal is wired. Campaign mix by funnel stage on a Redefine Web retainer: bottom funnel runs search on branded and high-intent keywords, competitor conquesting, and Performance Max with retargeting audiences. Mid funnel runs search on category keywords and YouTube against target-account lists. Top funnel runs display and YouTube for category awareness, funded only after bottom funnel is efficient. Performance Max is not turned on until the offline conversion feed is live and clean. Every campaign type earns its slot on the plan against pipeline data, not because the sales rep at Google pushed the shiny new format.

Your CFO does not care about impressions or CTR. She cares about cost per closed deal. Every report at Redefine Web opens with the pipeline number and walks back to the campaigns that produced it. Weekly written note on Friday, a longer monthly review with your sales team included, and a live dashboard your ops team can pull 24/7. What every report covers: cost per booked demo on a rolling 4-week trend against target, cost per SQL tagged by campaign and keyword, cost per opportunity as a pipeline-stage entry cost from your CRM, and cost per closed-won as actual revenue generated matched back to the ad that started the conversation. No vanity metrics on the front page. Impressions and CTR go in the appendix where they belong. Quarterly reports pair the numbers with a written narrative on what changed, what tested, and what next quarter needs from ops and creative. Founders on the Scale and Enterprise tiers also get a 30-minute recorded video walkthrough on the monthly report so async review works when calendars break.

The initial term is 6 months on Launch, Growth, and Scale tiers. Enterprise runs 12 months. Anyone selling you a 3-month B2B PPC retainer is either misleading you or planning to blame the platform when the first cohort of demos has not closed yet. B2B sales cycles run 30 to 180 days, so paid needs a full quarter to prove itself and a second quarter to compound. How the 6-month retainer breaks down: months 1 to 2 wire CRM attribution, defund junk leads, and stabilize cost per booked demo. Months 3 to 4 settle cost per SQL and let pipeline attribution catch the first cohort of closed deals. Months 5 to 6 land blended customer acquisition cost inside target and scale the account against real closed-won revenue. After month 6, retainers renew each month against a written CAC target agreed with your CFO. Ad accounts, tag containers, landing pages, and every keyword list remain your property on cancellation with a 30-day handoff window and a written turnover checklist signed off by both sides.
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