B2B PPC Agency Work
Tied to Cost Per Closed Deal.

A B2B PPC agency runs paid programs against long sales cycles (30 to 180 days), high deal values ($10K+), and lead quality that matters more than volume. Redefine Web wires offline conversion feed from your CRM back into Google Ads so paid learns from closed revenue, not just form fills. Generalist PPC agencies rarely wire this correctly.

Ecommerce PPC optimizes for same-day purchases. B2B PPC optimizes for pipeline stages weeks or months out. Different bidding strategy, different creative, different measurement.

Yes. HubSpot native integration for offline conversions. Salesforce via Enhanced Conversions for Leads. Pipedrive, Marketo, and custom CRMs via API. Feed configured in week one of every B2B Google Ads services engagement.

• CRM stage to Google Ads conversion mapping.
• Enhanced Conversions for Leads set up.
• Weekly reconciliation between CRM revenue and platform-reported revenue.
• Server-side tagging where iOS 14 signal loss matters.
• Consent Mode v2 for EU coverage.

Yes. Redefine Web B2B PPC agency work syncs target account lists across Google Customer Match and LinkedIn Matched Audiences. Budget coordinated between channels. If you have a LinkedIn agency, we coordinate. If not, we can run LinkedIn too.

• Named-account list sync every 2 weeks.
• Budget planning across paid search, paid social, and ABM.
• Reporting rolls up per named account.
• LinkedIn Sales Nav integration for buying-committee signal capture.

B2B Google Ads services at Redefine Web start at $5,000/mo Launch tier (up to $10K spend), $8,500/mo Growth ($10K to $40K spend), and $15,000/mo Scale ($40K to $150K spend). Ad spend billed separately by Google.

All fees are flat monthly and do not scale as a percent of your ad spend. Enterprise pricing runs custom above $150K/mo in ad spend, typically for multi-region B2B SaaS with ABM overlays.

Weekly sync with your sales team. Lead scoring feedback loop. Negative keywords, audience exclusions, and bid modifiers used to defund the sources producing junk. Median junk lead reduction of 40% inside 14 days across Redefine Web B2B PPC accounts.

• SDR feedback pulled from CRM every Monday.
• Junk lead source patterns (keyword, geo, device, ad copy) mapped.
• Negative keyword and audience exclusion lists updated weekly.
• Landing page form logic tightened where needed.
• Bid modifiers set against low-quality traffic patterns.

Yes. Offline conversion feed from CRM back into Google Ads. Enhanced Conversions for Leads. First-touch, last-touch, and data-driven attribution models reported side by side on every B2B Google Ads services account.

• CRM offline conversion feed piped every 4 hours.
• Enhanced Conversions for Leads for hashed email attribution.
• GA4 to Google Ads pipeline for onsite conversions.
• Weekly revenue reconciliation between CRM and ad platforms.
• Monthly attribution model comparison to catch drift.

Search on high-intent keywords is primary for B2B PPC. Competitor conquesting. Bottom-funnel PMax. YouTube for category awareness against target accounts. Display for retargeting and ABM coverage.

Campaign mix by funnel stage:

• Bottom funnel: Search on branded and high-intent keywords, competitor conquesting, PMax with retargeting audiences.
• Mid funnel: Search on category keywords, YouTube against target-account lists.
• Top funnel: Display and YouTube for category awareness.
• Retargeting: Display, YouTube, and RLSA overlays.

Yes. Bidding on competitor brand terms with landing pages that address the comparison directly. Combined with RLSA for higher-intent audiences. Every Redefine Web B2B PPC agency retainer includes a competitor conquesting playbook.

• Competitor keyword list built with SpyFu, SEMrush, or Similarweb.
• Landing pages written to address the specific competitor comparison.
• RLSA overlay to target higher-intent audiences already exposed to your brand.
• Careful compliance with each competitor's trademark policy to avoid ad disapprovals.

Weekly written note on cost per demo, cost per SQL, and closed pipeline attributed to B2B Google Ads. Monthly deep-dive with your sales team included.

• Cost per demo booked.
• Cost per SQL.
• Cost per opportunity.
• Cost per closed-won.
• Blended pipeline attributed to paid.
• Named-account penetration if ABM is running.

Every week ties back to the same pipeline number so the sales team and marketing team stay aligned.

B2B Google Ads services at Redefine Web run on a 6-month initial retainer term. B2B sales cycles are longer than ecommerce cycles, so the retainer needs runway for pipeline stages to close and for attribution to catch up.

• Months 1 to 2, attribution wired, junk leads defunded, CPA on demo bookings stabilizes.
• Months 3 to 4, cost per SQL settles and pipeline attribution catches the first cohort of closed deals.
• Months 5 to 6, blended CAC on paid channels reaches target and scale plays start returning.