Grew Abigail Ahern ecommerce revenue 179% without a single discount
A London luxury interiors brand leaning on discount ads and branded search. A premium-aligned SEO plus paid rebuild lifted revenue 179% and doubled conversion rate.
A global name in dark, dramatic interiors with a premium DTC catalog
Abigail Ahern is a designer-led luxury interiors brand out of London, selling high-end furniture and accessories to a design-conscious global audience through Shopify.
The brand had reach and reputation. What it needed was a digital program that respected the premium positioning instead of leaning on price cuts and branded queries.
Premium brand, discount-shaped marketing
Discount-led ad messaging
Every campaign leaned on price cuts, training loyal buyers to wait for the next sale.
Thin category pages
Non-branded searches went uncaptured. Product pages had no content depth for organic to rank.
Shopping ads wasted spend
Queries went unfiltered, budgets weren't segmented, high-margin categories didn't get priority.
Full-funnel premium program across SEO, shopping, and social
Premium-aligned ad creative
Visual and copy direction that matched the brand. Depth, mood, and craft replaced discount-led messaging across every channel.
Category and product SEO
Reworked category and product pages to capture high-intent non-branded search demand the brand kept missing.
Segmented shopping campaigns
Per-collection campaigns with bid logic tuned to margin, not volume. Every product type ran on its own ROAS curve.
Prospecting for new audiences
Paid prospecting introduced the brand to entirely new design-conscious buyers without leaning on price.
Paid social retargeting
Sequenced retargeting brought interested visitors back to the moments that actually close the sale.
Query filtering, weekly reallocation
Negative-keyword discipline and weekly budget shifts kept spend on the intent that actually converts.
Three years of compounding growth, no discount banners
Headline: +179% revenue, +1,588% paid search ROAS, +3,000% paid social ROAS.
Ecommerce revenue climbed 179% through restructured SEO and paid media, no discount banners required.
Paid search ROAS grew to 1,588%, more than doubling the previous year's performance.
Paid social hit 3,000% ROAS through disciplined retargeting and prospecting layers.
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