E-Commerce case study, 2020 to 2024
Drove a 179% revenue increase and 3,000% paid social ROAS, without a single discount banner.
Luxury home décor brand Abigail Ahern wanted more online sales without losing its high-end identity. We rebuilt SEO and paid media around intent-driven traffic and premium creative. Revenue grew 179%.
Ecommerce revenue rose 179% after we rebuilt SEO and paid media.
Paid search ROAS grew to 1,588%, more than double the year before.
Paid social campaigns reached 3,000% ROAS through retargeting and prospecting.
CLIENT SNAPSHOT
The brief
A global leader in luxury, trend-defying interiors, with high-quality furnishings that inspire bold, lasting design.
Abigail Ahern is a global leader in luxury, trend-defying interiors. Its furnishings and accessories inspire bold, lasting design. The brand was well known, but its marketing leaned too hard on discounts and branded searches. That brought short bursts of traffic and wore down its premium image.
In August 2020, the brand chose Redefine Web to bring SEO and paid media together. The two goals were to grow online sales and reach a wider audience. Both had to happen while keeping the brand's aspirational, high-end look.
The problem
A premium brand spending its growth on the wrong demand.
What we did
A full-funnel, premium-aligned program that finally matched the brand.
We stopped selling a luxury brand on price and started selling it on quality.
We ran a full-funnel, premium-aligned plan across organic and paid channels. For SEO, we enriched category and product pages to lift organic rankings and win higher-intent searches.
We rebuilt the paid campaigns to move away from discounts. Ad copy and extensions now match the quality of the brand. We split product categories into their own campaigns to spend budget better, and we refined shopping queries to cut waste. Display and social retargeting brought site visitors back to buy. Prospecting campaigns showed the brand to entirely new audiences.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Visuals and copy that match the brand. Depth, mood and craft replaced discount-led messages.
We reworked category and product pages to win high-intent searches the brand had been missing entirely.
Each collection got its own campaign, with bids tuned to margin, not volume. Every product type is measured on its own ROAS.
Paid prospecting showed the brand to new, design-conscious audiences without leaning on price.
Retargeting in stages brought interested visitors back at the moments that close the sale.
Strict negative keywords and weekly budget moves kept spend on searches that convert.
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