Drove +40% traffic and 50% social growth for AJ Roofings
A young Trivandrum roofer with big ambitions but no digital presence. Six months of mobile-first web, local SEO, PPC, and social storytelling drove +40% traffic and doubled engagement.
A fast-growing Trivandrum roofer chasing local search dominance
AJ Roofings is a fast-growing roofing services company in Trivandrum, India. They handle installations, repairs, and maintenance, and entered the market with high ambitions.
Offline their reputation was stellar. Online they had little presence and struggled to turn growth aspirations into measurable results.
Established rivals, no SEO foundation, and no lead gen
Established competitors
Long-standing firms held first-page rank and local authority.
No SEO foundation
Weak content and technical health kept them out of local search.
No lead gen engine
Zero PPC, no tracking, and outdated social starved the funnel.
Full-spectrum digital marketing built around local authority
Mobile-friendly website
A modern, industry-reflective redesign with project galleries.
Local SEO + GMB
Trivandrum visibility with service-area pages and map-pack work.
Engaging blog topics
Content that showed expertise while carrying on-page SEO.
PPC on Google + Facebook
A/B tested paid that added +35% leads on top of organic.
Social media revamp
Fresh content and interactive posts doubled engagement.
Project gallery build
Before-and-after work that closed trust for high-ticket jobs.
Steady leads and doubled engagement across six months
Headline result: +40% organic traffic, 50% social growth, +35% leads. Monthly reporting.
Organic traffic climbed 40% within six months.
Followers grew 50% while engagement doubled.
PPC drove a 35% lift in leads and inquiries.
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