Home Services case study, 2022 to 2023
Drove 40% traffic growth and 50% social audience growth for AJ Roofings.
A 10-year-old roofing company in Trivandrum took on established rivals with a redesign, local SEO, PPC and social media. Traffic grew 40%, the social audience grew 50%, engagement doubled and leads rose 35%.
Organic website traffic rose 40% within six months.
Social media followers jumped 50%, and engagement doubled.
PPC campaigns drove 35% more leads and 20% more service inquiries.
CLIENT SNAPSHOT
The brief
A fast-growing roofing company in Trivandrum, India, handling installs, repairs and maintenance.
AJ Roofings is a roofing company based in Trivandrum, India, with more than a decade in the industry. It set out to deliver reliable service and lead local search. It had a great name offline, but little presence online, and it could not turn its plans for growth into results it could measure.
The problem
Established rivals, no SEO base, weak content and no lead generation.
Competition was a hurdle. Established firms held strong rankings and online authority. AJ needed credibility to stand out. Its website was unclear, had no project galleries and lacked calls to action. Content gaps and stale social pages weakened its position. There was no lead generation at all, with no PPC, no ads and no tracking.
What we did
Full-range digital marketing built around local reach and proof of past projects.
A mobile-friendly redesign with service pages for Trivandrum, backed by local SEO, PPC and social storytelling.
We rebuilt the website for mobile first, with service pages and project galleries. Local SEO and Google Business Profile management made the brand easier to find in Trivandrum. Engaging blog posts and on-page SEO showed off the team's expertise. PPC on Google and Facebook, with A/B testing, got the most from the budget. We revamped the social pages with project photos and interactive posts.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A modern redesign that fits the trade.
Seen in Trivandrum, with pages for each service area.
Showed off expertise, with on-page SEO.
Paid ads lifted leads 35%.
Engagement doubled and followers grew 50%.
Before-and-after photos of real work.
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