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Client
AJ Roofings
Industry
Roofing · Trivandrum, India
Engagement
Full digital transformation · 6 months
Case № 083
2022 / 2023

Drove 40% traffic growth and 50% social audience for AJ Roofings.

A young Trivandrum roofing brand competed with established firms via redesign + local SEO + PPC + social — 40% traffic growth, 50% social growth, doubled engagement, and 35% lead lift.

Result
+40% organic traffic, 50% social audience growth, +35% leads, top SERP ranks for 11/12 keywords.
Approach
Mobile-friendly redesign + local SEO + Trivandrum service pages + PPC + social storytelling.
Services
Web Redesign SEO PPC Social Media Lead Generation
Stack
WordPress · Google Ads · Facebook · Instagram
aj-roofings.live LIVE
Organic traffic
+40%
↗ 6 months
Leads
+35%
↗ PPC
Social growth
+50%
↗ doubled engagement
Organic traffic · 6-month curve ▲ +40%
AJ Roofings case study
About the client

A fast-growing roofing services company in Trivandrum, India — installations, repairs, maintenance.

AJ Roofings is a fast-growing roofing services company based in Trivandrum, India. As a brand, they entered the market with high ambitions — to deliver reliable services and dominate local searches. Despite a stellar offline reputation, they had little digital presence and struggled to convert growth aspirations into measurable success.

i The challenge

Established competitors + no SEO foundation + weak content + nonexistent lead gen.

Competition was a hurdle — established firms held strong rank positions and digital authority. AJ needed credibility to stand out. Their website lacked clarity, project showcases, and CTAs. Content gaps and outdated social weakened their position. Lead generation was nonexistent — no PPC, ads, or tracking systems.

Pre-engagement baseline Month 0
SEO
PPC
Social
Outdated
ii The solutions

Full-spectrum digital marketing built around local + project authority.

We rebuilt the website mobile-first with service pages and project galleries. Local SEO + GMB management drove Trivandrum visibility. Engaging blog topics + on-page SEO highlighted expertise. PPC on Google + Facebook + A/B testing maximized ROI. Social pages were revamped with project showcases + interactive posts.

01

Mobile-friendly website

Modern, industry-reflective redesign.

02

Local SEO + GMB

Trivandrum visibility + service-area pages.

03

Engaging blog topics

Showcased expertise + on-page SEO.

04

PPC on Google + Facebook

35% lead lift via paid.

05

Social media revamp

Doubled engagement + 50% follower growth.

06

Project galleries

Showcased before-and-after work.

Services used Web Redesign · SEO · PPC · Social Media · Lead Generation
By the numbers

Strength in numbers.

AJ Roofings transitioned from local startup to recognized leader — 40% organic traffic surge, doubled engagement, consistent leads — solidifying reputation and equipping them for scalable future growth.

01 · Organic traffic
+40%
Organic website traffic increased 40% within six months.
02 · Social audience
50%
Social media followers jumped 50%, while engagement doubled.
03 · Lead growth
35%
PPC campaigns drove 35% uptick in leads + 20% more service inquiries.
◇ ↗ Headline result · +40% traffic, doubled social engagement Reporting cadence · monthly