California's largest independent accounting firm doubled national recognition, secured 15+ months of qualified leads ahead, and grew double-digit post-acquisition with inbound + thought-leadership campaigns.
Armanino is the largest independent accounting and consulting firm in California, ranked among the top 20 accounting firms in the US by Accounting Today. Beyond traditional accounting, the firm has a robust consulting division.
Following acquisition of AccessTek, a Chicago-based VAR specializing in cloud software, Armanino sought to expand its presence in new regions while positioning as a thought leader in cloud accounting.
While AccessTek had strong credibility as a leading Intacct reseller, it lacked national brand visibility. Armanino needed to expand awareness beyond California into western and midwestern markets.
Their website didn't reflect the firm's scale — lacking search optimization, content structure, and lead generation. Beyond the website, they needed a more robust content marketing strategy and consistent multi-platform engagement.
We launched a full inbound transformation: a modern, search-optimized website with valuable content, the Cloud Accounting Institute for thought leadership, an active blog, multi-platform social (LinkedIn, YouTube, Facebook, Twitter, Google+), free publicity, original studies, webcasts, and speaking engagements.
National brand polish + technical SEO.
Thought-leadership platform anchoring authority.
Active blog + downloadable assets.
LinkedIn, YouTube, Facebook, Twitter, Google+ coordinated.
Webcasts, speaking engagements, industry studies.
Armanino quickly rose as a national leader. The firm consistently generated double-digit sales growth, secured recognition as a top Intacct VAR, and built a reliable deal pipeline that remained full months in advance.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.