Professional Services case study, 2022 to 2024
Built Armanino into a national leader with a 15-month pipeline ahead of schedule.
California's largest independent accounting firm had just bought another firm. It needed a national name, and inbound work and thought leadership gave it one.
National recognition as a thought leader in cloud accounting doubled.
The pipeline held more than 15 months of qualified leads ahead of schedule.
Sales grew at a double-digit pace after the deal.
CLIENT SNAPSHOT
The brief
California's largest independent accounting firm, ranked among the top 20 in the US by Accounting Today.
Armanino is the largest independent accounting and consulting firm in California. Accounting Today ranks it in the top 20 in the US. Beyond accounting, it runs a strong consulting arm.
Armanino bought AccessTek, a Chicago firm that resells cloud software. After the deal, it wanted to reach new regions and become a thought leader in cloud accounting.
The problem
Growth after the acquisition needed a national brand and a content engine.
What we did
An inbound overhaul, the Cloud Accounting Institute and a speaking circuit.
We made the firm a known voice in cloud accounting, online and on stage.
We built a modern website that ranks in search and offers useful content. We launched the Cloud Accounting Institute as a home for thought leadership. We also kept its blog active.
We ran social on LinkedIn, YouTube, Facebook, Twitter and Google+. Free press, original studies, webcasts and talks at events spread the word.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
A polished national brand with technical SEO.
A thought leadership hub that backs the firm's expertise.
An active blog and downloadable guides.
LinkedIn, YouTube, Facebook, Twitter and Google+, all in step.
Webcasts, speaking engagements and industry studies.
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