Built Armanino into a national leader with 15-month pipeline visibility
California's largest independent accounting firm doubled national recognition, secured 15+ months of qualified leads ahead of schedule, and grew double-digit post-acquisition.
California's largest independent accounting firm
Armanino is the largest independent accounting and consulting firm in California and ranks among the top 20 US accounting firms by Accounting Today. The firm runs a large consulting arm alongside traditional accounting work.
After acquiring AccessTek, a Chicago cloud-software VAR, Armanino wanted to expand into western and midwestern markets and to position as a thought leader in cloud accounting.
Regional recognition, thin content engine, weak lead gen
CA-only recognition
The brand had strong local pull but low awareness in western and midwestern markets.
Thin content engine
The site lacked search optimization, structure, and downloadable assets.
Scattered lead gen
Lead sources were fragmented and not tied to national thought leadership.
Inbound rebuild, Cloud Accounting Institute, and speaking
Modern SEO website
A national-scale site with polished brand voice and technical SEO.
Cloud Accounting Institute
A thought-leadership platform anchoring authority in the cloud category.
Content and whitepapers
An active blog and gated downloadable assets fed the funnel.
Multi-platform social
LinkedIn, YouTube, Facebook, and Twitter coordinated as one voice.
Speaking and free PR
Webcasts, speaking dates, and original studies built earned reach.
Sales enablement
Sales assets tied every campaign to a clear next step for buyers.
National recognition doubled, pipeline 15 months ahead
Headline: national recognition 2x, 15+ months of pipeline ahead, and double-digit post-acquisition sales growth.
National recognition doubled after the acquisition and content rebuild.
Sales secured 15+ months of qualified leads ahead of schedule.
Post-acquisition sales grew at strong double-digit levels.
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