Boosted Artisan Insurance traffic 104% with redesign and local SEO
Artisan struggled with weak local visibility, broken backlinks, and a slow site. We rebuilt the UX and ran a local SEO push. Inbound calls surged 1,300%.
Specialty insurance for artisan contractors
Artisan Insurance Solutions was founded by three independent insurance agency owners to provide specialized policies for artisan contractors. They focus on liability, workers’ compensation, and other trade-specific coverage.
The agency had strong traction offline but limited digital visibility. The old site lacked search optimization, had broken links, and offered poor UX for contractors researching coverage.
Weak keywords, slow site, poor local visibility
Weak keyword targeting
The site missed the exact search terms artisan contractors used at intent.
Broken backlinks
Dead inbound links dragged domain authority down and slowed page rankings.
Slow site speed
Heavy code errors and uncompressed files made the site slow and clunky.
Site redesign, local SEO cleanup, and backlink campaigns
Modern responsive redesign
Simplified UX with compressed code and much faster load times.
Local SEO and NAP cleanup
Consistent name, address, and phone across every local directory.
Backlink authority campaigns
Strategic links from relevant sites that lift domain authority week over week.
SEO content cadence
Regular content that targets artisan contractor questions and coverage terms.
Performance optimization
Plugin reduction and minified code that push Core Web Vitals into the green.
Call tracking on pages
Every call routed and tagged so CRO and content decisions match real intent.
Traffic up 104%, inbound calls up 1,300%
Headline: +104% organic, +1,300% calls, +381% form fills. Monthly cadence, call-tied.
Organic traffic grew 104.19% year over year through SEO and content.
Calls from contractor clients climbed 1,300%, expanding lead flow fast.
Form submissions climbed 381.25% from qualified contractor prospects.
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