An artisan-contractor insurance specialist transformed weak local visibility into 104% organic growth, 1,300% more inbound calls, and 381% more form completions through a complete redesign and local-SEO push.
Artisan Insurance Solutions was founded by three independent insurance agency owners aiming to provide specialized insurance policies to artisan contractors. The company focuses on helping contractors secure policies tailored to their trade — from liability and workers' compensation to niche protections.
While the agency initially gained traction, its limited digital presence and outdated website hindered growth. Their site lacked search optimization, offered minimal local visibility, and suffered from broken links and poor UX.
Their website struggled to attract traffic due to weak keyword targeting that failed to reach artisan contractor clients. Local search visibility was poor, limiting exposure to potential customers seeking coverage in their area.
An audit uncovered deeper issues: broken backlinks lowered domain authority, while heavy coding errors and uncompressed files slowed site speed. Outdated design and clunky navigation reduced credibility and conversions.
We created a comprehensive optimization plan: site redesigned with simplified structure, mobile responsiveness, and compressed coding. NAP consistency was revamped across directories. Strategic backlink campaigns built domain authority.
A regular stream of SEO-driven content was introduced to target artisan contractor queries, delivering sustained inbound traffic and lead generation.
Simplified UX with compressed code and improved load times.
Consistent name/address/phone across directories.
Strategic links lifting domain authority.
Regular content targeting artisan contractor queries.
Plugin reduction and minified code boosting site speed.
The redesign + SEO + backlinks + local visibility + content cadence drove transformative results — 104.19% increase in organic traffic, 1,300% surge in inbound calls, and 381% more form completions.
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