Professional Services case study, 2023 to 2024

Boosted Artisan Insurance Solutions traffic 104% with a redesign, SEO and local visibility.

An insurance firm for artisan contractors was hard to find in local search. A full redesign and a local SEO push changed that.

Website Redesign SEO Strategy Content Development Local Search Optimization

Homepage of Artisan Insurance Solutions, a Insurance · Artisan Contractors business, shown in a browser window

ARTISANINS.COM

+104%

ORGANIC TRAFFIC

Organic traffic grew 104.19% year over year through SEO and content.

+1.3K%

INBOUND CALLS

Inbound calls from contractors rose 1,300%, a big jump in leads.

+381%

FORM FILLS

Website form fills rose 381.25%, bringing more direct inquiries from qualified prospects.

Headline result · +1,300% inbound calls Reporting cadence · monthly · call-tied

CLIENT SNAPSHOT

Profile Co-founded by 3 agency owners

Sector Artisan contractor insurance

HQ United States

Recognition Specialty contractor insurance provider

Engagement Web Redesign + SEO + Content partner

Timeline 2023 / 2024

Platform WordPress

The brief

A specialty insurance firm started by three independent agency owners, with policies written for each artisan contractor's trade.

Three independent insurance agency owners founded Artisan Insurance Solutions. They set out to offer special policies to artisan contractors. The firm helps each contractor get coverage built for their trade, from liability and workers' comp to niche protection.

The agency got off to a good start, but a thin online presence and an old website held it back. The site was not built for search and barely showed up in local results. It also had broken links and was hard to use.

The problem

Weak keywords, broken backlinks, a slow site and poor local visibility.

Weak keyword targeting missed artisan contractors, so the website drew little traffic.

Local search visibility was poor, so contractors looking for coverage nearby rarely found the firm.

DOMAIN AUTHORITY LOW An audit found deeper issues. Broken backlinks hurt domain authority, and code errors and large files slowed the site.

An old design and clunky navigation hurt trust and conversions.

What we did

A full plan with a site rebuild, local SEO, backlinks and steady content.

We fixed the site and made it easy to find.

We redesigned the site with a simpler structure, full mobile support and lighter code. We made the business name, address and phone number match across directories. Backlink campaigns built domain authority.

We also published SEO content on a steady schedule. It targeted what artisan contractors search for and kept traffic and leads coming in.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC TRAFFIC +104%

Before

After

+1.3K% INBOUND CALLS Inbound calls from contractors rose 1,300%, a big jump in leads.

FORM FILLS +381%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Modern responsive redesign

A simpler layout with compressed code and faster load times.

Local SEO and NAP cleanup

The same name, address and phone number in every directory.

Backlink authority campaigns

Well-chosen links that raised domain authority.

SEO content cadence

Regular content aimed at artisan contractor searches.

Performance optimization

Fewer plugins and minified code for a faster site.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021