Cut CPL 97% and scaled customers 100x at Automation Anywhere
A global RPA leader paid $1,936 per lead on scattered global campaigns. An audit-led rebuild cut CPL to $63 and scaled acquisition 100x across regions.
A global leader in Robotic Process Automation serving 2,800+ enterprises
Automation Anywhere is a global leader in Robotic Process Automation, with 2,800+ customers and 1,600+ enterprise brands across financial services, healthcare, manufacturing, and telecom.
Despite strong product-market fit, acquisition economics were unsustainable. CPL was $1,936, campaigns competed with each other on internal KPIs, and global markets ran on English-only creative that missed regional nuance.
A great product wrapped in broken acquisition economics
Unsustainable $1,936 CPL
Cost per lead was too high to make acquisition viable at any scale.
Conflicting campaign goals
Campaigns chased impressions, leads, and awareness at once, so nothing performed.
English-only globally
Global campaigns ran on duplicated English creative that missed regional buying nuance.
A structured multi-phase rebuild: audit, segment, offer, optimize
Global landing pages with localized alignment
Per-region pages with local proof points that fit the regional buyer.
Solution-led ad copy
Pain-point messaging that mirrored how IT decision-makers frame the problem.
Goal-split campaign architecture
Awareness, impressions, and lead-gen split into distinct campaigns with clean KPIs.
Bid strategy shifted to cost-efficiency
Stopped paying for rank. Paid for conversions and let quality scores compound.
Free-trial offer development
Introduced a free-trial funnel to compete with analyst reports and white papers.
Conversion-focused content audit
Mapped existing content to funnel stages so high-intent traffic hit matching pages.
CPL down 97% while customer acquisition scaled 100x
Headline: -97% CPL, 100x customer growth. Weekly reporting, region-segmented.
CPL fell from $1,936 to $63, a 97% gain in acquisition efficiency.
Scaled acquisition 100x, from 150 per month to nearly 8,000 leads monthly.
Ad impressions grew 300%, solidifying global visibility in key markets.
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