SaaS case study, 2020 to 2024
Cut lead costs 97% while growing leads from 150 to nearly 8,000 a month in enterprise RPA.
Automation Anywhere was paying $1,936 per lead, and its global campaigns fell short. Audits, stronger offers and careful campaign tuning changed that.
Cost per lead fell from $1,936 to $63, a 97% gain in efficiency.
Monthly leads grew from 150 to nearly 8,000.
Ad impressions rose 300%, so the brand was seen more in key markets.
CLIENT SNAPSHOT
The brief
A global leader in Robotic Process Automation, serving 2,800+ companies and 1,600+ enterprise brands.
Automation Anywhere is a global leader in Robotic Process Automation (RPA). It sells AI-enabled automation to over 2,800 companies and 1,600 enterprise brands. Its platform pairs RPA with smart tools and deep analytics. That helps firms simplify their work, cut errors and scale fast.
Its clients work in finance, healthcare, tech, manufacturing, logistics and telecom. The product fit the market well, but the marketing was not efficient. The biggest problem was the high cost of winning each customer.
The problem
A top product held back by acquisition costs it could not sustain.
What we did
A rebuild in phases, to audit, segment, improve the offer and optimize.
We gave each campaign one job and gave buyers a reason to act.
We rebuilt how Automation Anywhere wins customers online, in phases. First we audited the whole plan. Then we split campaigns by goal so internal KPIs stopped clashing.
A content audit matched the best assets to the right funnels. We rebuilt landing pages to match their keywords. New persona-driven ads spoke to each buyer's problem and how to solve it, not just features. We tightened keywords and bid for conversions, not rank. We also made the offers strong enough to win in the RPA market.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Landing pages for each region with local proof points. What worked in North America did not work in APAC.
Messages about pain points, in the words IT buyers use inside their own company.
Awareness, impressions and lead gen split into separate campaigns, each with one clear KPI.
We stopped paying for rank and paid for conversions. Better quality scores added to the savings.
A free trial funnel to compete with the analyst reports and white papers of larger rivals.
Existing content mapped to funnel stages, so high-intent visitors reached pages that matched their intent.
Get your free website audit.
A written report in your inbox within 24 hours, with three fixes you can ship the same week, whether or not you hire us.