A logistics innovator transformed over-the-road freight via API Connect — 320% engagement lift, 5.48% conversion rate, $476K controlled ad spend, $56.01 stable cost-per-conversion across 14 months.
Banyan Technology, founded in 2001, is a logistics innovator transforming over-the-road freight through API Carrier connectivity. Its LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile shipping with automation, real-time rating, predictive pricing, and cost management.
Recognized on FreightWaves' FreightTech 100 + Inc. 5000, Banyan drives transparency + efficiency by connecting shippers + carriers in real time. To expand visibility + generate qualified leads, Banyan partnered with Redefine Web on a global Google Ads program.
Banyan needed to strengthen market visibility while running scalable campaigns. Rising competition in Google Ads pushed CPCs higher, making it harder to balance reach with cost-effective bidding.
Frequent algorithm updates added another layer — constant monitoring became table stakes. As more freight tech firms entered the space, holding strong conversion rates in a crowded, expensive market felt increasingly out of reach.
To address these pressures, Redefine Web delivered a Google Ads approach leveraging advanced research, data-driven optimization, and ongoing performance adjustments. We focused on sustainable cost control, high-value traffic growth, and conversion improvements aligned with Banyan's business objectives.
Audience-level research replacing broad-match guesswork.
Customized ads across Google + Meta.
Real-time bid adjustment + automation.
Live dashboards tied to revenue events.
Leadership saw "why" behind numbers.
Improved ad copy + landing-page hooks.
By refining Banyan's campaign strategy + layering monitoring systems, we delivered measurable ad-performance improvement — 320% engagement lift, strong conversion rates, controlled cost-per-conversion, consistent ROI strengthening Banyan's logistics position.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.