SaaS case study, 2025 to 2026

Grew Banyan Technology engagement 320% with optimized Google Ads.

Banyan Technology is changing over-the-road freight with API connections. Over 14 months, its Google Ads engagement rose 320% and its conversion rate hit 5.48%. We kept ad spend in check at $476K, and cost per conversion held steady at $56.01.

Strategy Google Ads Management Keyword Research Bid Optimization Performance Reporting Lead Generation

Homepage of Banyan Technology, a Logistics · API Connectivity · 14-Month Engagement business, shown in a browser window

BANYANTECHNOLOGY.COM

5.48%

CONVERSION RATE

A 5.48% conversion rate from optimized targeting and smart ad placement.

$56.01

COST-PER-CONVERSION

We cut cost per conversion and held it at $56.01, so every ad dollar went further.

$476K

AD SPEND MANAGED

We managed $476K in ad spend for campaigns with a high return and steady visibility.

Headline result · +320% engagement on Google Ads Reporting cadence · weekly · tied to revenue

CLIENT SNAPSHOT

Founded 2001

Sector Logistics tech · API connectivity

HQ Cleveland, Ohio

Recognition FreightWaves FreightTech 100 · Inc. 5000

Engagement Google Ads partner · 14 months

Timeline 2025 / 2026

Platform LIVE Connect · Truckload, LTL, Parcel, Final Mile

The brief

A logistics innovator, founded in 2001, that is changing over-the-road freight with API connections.

Banyan Technology was founded in 2001. It is changing over-the-road freight by linking carriers through APIs. Its LIVE Connect platform handles Truckload, LTL, Parcel and Final Mile shipping. It offers automation, real-time rates, predictive pricing and cost control.

Banyan made the FreightWaves FreightTech 100 and the Inc. 5000 list. It links shippers and carriers in real time, which makes freight more transparent and efficient. To reach more buyers and win qualified leads, Banyan hired Redefine Web to run a global Google Ads program.

The problem

Pipeline under pressure, rising CPCs and a shifting algorithm.

Banyan needed to be seen more in its market while running campaigns that could scale.

More competition in Google Ads pushed CPCs up. That made it harder to get reach without overpaying on bids.

Frequent algorithm updates made it harder still. Constant monitoring became the bare minimum.

More freight tech firms kept entering the space. Holding strong conversion rates in a crowded, costly market felt harder and harder.

What we did

A focused Google Ads program built on research, data and discipline.

We watched results in real time, built custom campaigns and kept the budget in check.

To meet these pressures, Redefine Web built a Google Ads program on deep research, data-led optimization and constant tuning. We focused on keeping costs under control over time. We grew high-value traffic and lifted conversions in line with Banyan's business goals.

RESULTS, CHARTED BEFORE AND AFTER

CONVERSION RATE 5.48%

5.48% of the total

$56.01 COST-PER-CONVERSION We cut cost per conversion and held it at $56.01, so every ad dollar went further.

$476K AD SPEND MANAGED We managed $476K in ad spend for campaigns with a high return and steady visibility.

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Targeted keyword research

Research on real audiences replaced broad match guesswork.

Ads written for each platform

Custom ads on Google and Meta.

Constant bid tuning

Bids adjust in real time, with automation.

Real-time performance tracking

Live dashboards tied to revenue events.

Automated reports and insights

Leaders could see the "why" behind the numbers.

Copy written to convert

Better ad copy and stronger hooks on landing pages.

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