Boosted Banyan Technology engagement 320% with optimized Google Ads
A logistics innovator running over-the-road freight through API Connect rebuilt paid media discipline. Result: 320% engagement, 5.48% conversion, $56.01 CPL, and $476K in managed spend across 14 months.
Logistics innovator transforming over-the-road freight through API connectivity
Banyan Technology is a logistics innovator that transforms over-the-road freight through API carrier connectivity. Its LIVE Connect platform supports Truckload, LTL, Parcel, and Final Mile with automation, real-time rating, predictive pricing, and cost management.
Recognized on FreightWaves’ FreightTech 100 and the Inc. 5000, Banyan drives transparency and efficiency across the shipper and carrier network.
Pipeline under pressure with rising CPCs and volatile algorithms
Rising CPC pressure
Bid costs kept climbing and made every conversion harder to justify.
Algorithm volatility
Frequent Google updates forced constant reworks just to hold ground.
Crowded freight tech space
More entrants meant more auctions, more spend, and lower conversion rates.
A strategic Google Ads program built on research, data, and discipline
Targeted keyword research
Audience-level research replaced broad-match guesswork and cut wasted clicks.
Tailored ads across platforms
Customized campaigns ran across Google and Meta, tuned to each buyer stage.
Continuous bid optimization
Real-time bid changes and automation held CPL steady inside a rising market.
Real-time performance tracking
Live dashboards tied every event to revenue and killed weak campaigns fast.
Automated reporting insights
Leadership saw the "why" behind each number, not just the top-line result.
Conversion-focused ad copy
Better copy and landing hooks lifted conversion to 5.48% at $56.01 CPL.
14 months of measurable ad performance, tied to pipeline
Headline result: $56.01 CPL on $476K managed spend, verified in Google Ads.
Conversion held at 5.48% through optimized targeting and ad placement.
CPL stabilized at $56.01, maximizing return on every ad dollar.
Managed $476K in Google Ads spend across 14 months of pipeline growth.
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