Med Spa case study, 2020 to 2021
Grew Beauté Aesthetics leads 166% and lifted its conversion rate 27% with a redesign true to its luxury brand.
A luxury beauty and aesthetics clinic in Manhattan had a weak website experience. We turned it into a polished platform. In 12 months, leads grew 166%, new users grew 88% and the conversion rate rose 27%.
Website leads rose 166% after the redesign and SEO work.
The website conversion rate rose 27%, bringing more clients into the funnel.
New users grew 88% with better visibility and higher SEO rankings.
CLIENT SNAPSHOT
The brief
A leading luxury beauty and aesthetics clinic offering advanced treatments and cosmetic procedures for men and women.
Beauté Aesthetics New York is a leading luxury beauty and aesthetics clinic. It offers advanced treatments, cosmetic procedures and wellness services for both men and women. The clinic wanted to be a top choice for medical-grade treatments.
But its online presence did not match its polish or its reputation.
The problem
A slow site, a design so feminine it shut out men, and poor SEO.
What we did
An inclusive luxury rebuild, SEO landing pages and optimization tied to analytics.
A luxury look that welcomes everyone, backed by analytics that show what to improve next.
We rebuilt the website from the ground up with a modern, gender-neutral look. The site loads fast and works well on phones. We made the path through the site simple, so more visitors become leads. Our SEO team did deep research and built optimized landing pages for specific treatments. We also added schema markup and structured data.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Inclusive, with the same premium feel.
A smooth user experience.
SEO aimed at the top treatments.
Better indexing by search engines.
The plan keeps getting sharper.
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