Grew Berks Plumbing ad conversions 99% and cut CPA 67%
A trusted local plumber losing every digital battle. A service-page rebuild, technical SEO, restructured PPC, and tuned LSAs turned the pipeline around in twelve months.
A trusted residential and commercial plumber in Berks County
Berks Plumbing is a family-run residential and commercial plumbing company known locally for fast response and clean fits across drain, water heater, and emergency work.
The offline reputation was strong. The digital footprint was a single-page site, an unstructured Google Ads account, and Local Service Ads that weren’t pulling their weight.
Strong offline brand, weak digital footprint
One-page site, no service depth
Zero coverage for queries like emergency plumber near me. No CTAs, no landing pages, no organic route in.
Google Ads bleeding budget
Unstructured campaigns, weak keyword grouping, and low ad relevance drove high CPC and spam form fills.
LSAs stuck behind competitors
Verified reviews and job-type tagging were underused, so rivals kept the top LSA spot for emergency intent.
One coordinated push across site, SEO, PPC, and LSAs
Service-segmented website rebuild
Dedicated landing pages per plumbing service: emergency, drain, water heater, commercial. Intent-matched copy on each.
Technical SEO foundation
Site structure, schema, load speed, and crawlability fixes that unblocked rankings before any content campaign ran.
Local keyword domination
Geo-modified landing copy, hyperlocal content, and citation tightening across the whole Berks County service map.
PPC restructure for quality score
Service-specific campaigns with copy aligned to landing pages. CPC dropped because Google rewarded the relevance.
Local Service Ads tuned properly
Bid strategy plus verified reviews plus job-type tagging captured impression share competitors were paying twice for.
Call and form attribution
Tracking closed the loop so every dollar of spend tied back to a booked job, not just a phone ring.
More jobs booked, fewer dollars wasted
Headline: +99% Google Ads conversions, -67% CPA, +75% organic users.
Google Ads conversions grew 99% after campaign restructuring and service-focused landing pages went live.
Cost per acquisition dropped 67% as ad relevance and landing-page match cut wasted spend.
Organic users grew 75% through the technical SEO foundation and local keyword coverage.
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