E-Commerce case study, 2023 to 2024
Drove sales for Boogie Board at a $31 cost per conversion, at scale.
The brand that invented the reusable writing tablet cut its cost to $31 per conversion. Conversion rates rose 11%. We managed $650K in ads with a return that holds up over time.
Conversion rates rose over 11% with optimized landing pages and sharper ad targeting.
Cost per conversion came in at just $31, which cut the cost to win each customer.
We managed $650,000 in ad spend while revenue grew at a steady pace.
CLIENT SNAPSHOT
The brief
The maker of the first reusable writing tablet in 2009, and a pioneer of eco-friendly digital writing with liquid crystal tech.
Boogie Board made the first reusable writing tablet in 2009. It led the way in eco-friendly digital writing with liquid crystal tech. Its tablets cut paper use and spark creativity. The brand grew into learning toys and stylish stationery and has sold millions in 40+ countries.
The problem
Weak Google Ads targeting, landing pages that didn't convert and no follow-up.
What we did
Optimization on many fronts, automation and engagement that lasts.
Every change aimed at better traffic, easier buying and repeat sales.
We did keyword research, sharpened Google Ads and added LinkedIn Ads to reach more people. Ads matched to each channel and optimized landing pages made shopping simpler. Lead magnets about eco-friendly design and creativity caught engaged buyers. Automated follow-up emails and retargeting brought customers back to buy again.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Traffic from people ready to buy.
Reach on more than one platform.
Content that gets people to engage.
A simpler way to shop.
Repeat sales and loyal buyers.
Return that grows over time.
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