Drove Boogie Board sales at $31 cost per conversion at scale
A reusable-writing-tablet brand was wasting Google Ads spend on weak targeting and unoptimized pages. We rebuilt targeting, added LinkedIn, and tuned landing pages. Result: +11% conversions and $31 cost per sale on $650K in managed spend.
Pioneer of the first reusable writing tablet, now in 40+ countries
Boogie Board pioneered the reusable writing tablet, cutting paper use while making creativity easier. The brand grew from a single product into educational toys and stylish stationery, and now ships millions of units across 40+ countries.
The brand story and product line were strong. Paid media was not pulling its weight, so the ad budget was leaking value that the funnel could not recover.
Weak Google Ads targeting on a proven product line
Weak ad targeting
Google Ads spend leaked on broad, low-intent search traffic.
Unoptimized landing UX
Landing pages did not show product benefits or drive add-to-cart.
No nurture flow
No email or retargeting to earn repeat buyers from the same base.
Cross-channel ads plus landing-page and nurture work
Sharper keyword targeting
Intent-driven keyword work that focused spend on ready-to-buy queries.
Google and LinkedIn Ads
Cross-platform reach that captured both consumer and B2B buyers.
Product-focused lead magnets
Engagement-boosting content pieces tied to real product use cases.
Optimized landing pages
Simpler shopping flow with strong benefit copy and clear CTAs.
Automated follow-ups
Email nurture that turned first purchases into repeat customers.
Continuous refinement
Weekly optimization loops focused on long-term ROI growth.
Efficient acquisition at scale on $650K in ad spend
Headline: $31 cost per sale and +11% conversions. Weekly ROAS-tied reporting.
Conversion rate up 11% on optimized landing pages and targeting.
Cost per conversion held at $31 at scale.
Ad budget managed with sustainable revenue growth.
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