Professional Services case study, 2023 to 2024
Drove 153% lead growth for Brightway Insurance with a full digital rebuild.
An insurance agency network with no real online presence got a responsive site, SEO and SEM, and active social channels.
Website leads rose 153% through better search, landing pages and a stronger online presence.
Total website traffic rose 63%, with steady growth from organic, paid and referral visits.
Social media traffic rose 129%, and average session time grew 113%.
CLIENT SNAPSHOT
The brief
An insurance agency network that connects customers to independent agents and helps people open or transition an agency.
Brightway Insurance connects customers to an independent agent who can shop a wide panel of carriers, including Travelers, Liberty Mutual, Mercury and Foremost. It also recruits agency owners and helps established agencies transition to the network. Insurance is a crowded field, and that made growing online hard.
Brightway was trusted offline, but it barely existed online. Its website was old and did not work on phones. It had no social media and no way to bring in leads.
The problem
No digital presence in a market where decision-makers research online.
What we did
A responsive site, high-intent keyword targeting and a steady social schedule.
We gave Brightway a full online presence, built for customers and for agency owners.
Our full digital plan focused on user experience, visibility and conversions. We redesigned the website to work on every screen and to suit both audiences, people shopping for cover and agents looking to join. We set up a blog and published on and off the site on a steady schedule.
SEO and SEM campaigns made Brightway easier to find and sent high-intent visitors to optimized landing pages. We launched and ran its Facebook and Twitter accounts with planned content calendars.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Built for both audiences and optimized for mobile.
High-intent insurance and agency-ownership keywords that bring qualified traffic.
Facebook and Twitter campaigns that build visibility and trust.
Pages built to convert and tied to ad campaigns.
Educational content that shows expertise across personal lines.
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