Drove 153% lead growth for Brightway with a niche digital rebuild
A restaurant-specialty insurance agency had no digital footprint. We rebuilt the site, launched niche SEO and SEM, and ran active social. Leads climbed 153% in six months.
Specialty insurance built for restaurants
Brightway Insurance is a specialty agency focused on business coverage for restaurants. It is a niche but fast-growing segment, and scaling in it takes tight targeting and sharp positioning.
Brightway had strong offline credibility. Online, visibility was near zero. The old site was outdated, not mobile-friendly, and had no social or inbound infrastructure attached.
No digital footprint in a research-driven market
Outdated non-responsive site
The old site broke on mobile and offered no conversion path for restaurant owners.
Zero social presence
No feed, no cadence, so prospects had nothing to check between searches.
No SEO or SEM
Niche search intent was wide open, but nobody was competing on the terms.
Responsive rebuild plus niche SEO, SEM, and social
Responsive web redesign
Industry-niche design that is mobile-first and built for busy operators.
SEO and SEM strategy
Niche restaurant-insurance keywords drive qualified inbound traffic.
Active social presence
Facebook and Twitter campaigns build visibility and category credibility.
Landing page optimization
Conversion-focused pages tied to each ad campaign and keyword group.
Authority content and blogs
Educational content that positions expertise in the restaurant niche.
Session and dwell tracking
Tuned copy and layouts against real user behavior, not gut feel.
153% more leads, 63% more traffic in six months
Headline: +153% leads, +63% traffic, +129% social sessions in six months. Monthly cadence, funnel-tied.
Website-generated leads climbed 153% via search, landing pages, and social.
Traffic rose 63% with steady growth across organic, paid, and referral.
Social sessions surged 129%, with session duration lifting 113% alongside.
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