Manufacturing case study, 2022 to 2023
Grew BSH Turkey lead generation 15% with backend and UX optimization.
BSH is Europe's largest home appliance maker, behind Bosch, Siemens, Gaggenau and Neff. We optimized the BSH Turkey site for engagement. Leads grew 15%, organic traffic rose 3% and sessions ran 45 seconds longer.
Growth in lead generation from the UX redesign and funnel optimization.
Organic traffic growth, helped by the preserved SEO structure.
Average session time rose after the frontend redesign.
CLIENT SNAPSHOT
The brief
Europe's largest home appliance manufacturer, maker of Bosch, Siemens, Gaggenau and Neff, with €15.9bn in revenue in 2022.
BSH Hausgeräte GmbH was founded in 1967. It is Europe's largest home appliance manufacturer. Its brands include Bosch, Siemens, Gaggenau and Neff. The company made €15.9 billion in revenue in 2022.
BSH Turkey's website drew a lot of traffic, but few visitors converted. Old backend systems and poor user flows held it back.
The problem
High traffic, low conversions, an outdated backend and a weak funnel.
What we did
Modernize the backend and overhaul the UX while keeping SEO value.
A UX-focused redesign with a new frontend and funnel optimization, built to keep the existing SEO structure intact.
We balanced tech upgrades against ease of use. We built a backend that works better and made the menus simpler. Then we used data to find the bottlenecks and fixed them.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Removed the bottlenecks that held back the frontend.
No rankings lost during the switch.
Users reach departments more easily.
Conversion gains guided by data.
Faster loads and steady uptime.
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