Europe's largest home appliance maker (Bosch, Siemens, Gaggenau, Neff) optimized BSH Turkey's site for engagement — 15% lead growth, 3% organic lift, 45s longer sessions.
BSH Hausgeräte GmbH, founded in 1967, is Europe's largest home appliance manufacturer with brands including Bosch, Siemens, Gaggenau, and Neff. The company generated €15.9 billion in revenue in 2022.
Despite substantial traffic, BSH Turkey's website underperformed in conversions due to outdated backend systems + poor user flows.
An outdated backend created bottlenecks, slowing performance + limiting frontend improvements. On the frontend, navigation was not user-friendly, making it hard for customers to find information or connect with departments.
Strong SEO rankings couldn't be sacrificed during the redesign. Weak funnel optimization led to low conversions despite traffic.
Tailored UX-focused redesign + backend optimization. Approach balanced technical upgrades, usability, and SEO preservation. Developed a more functional backend, streamlined navigation, applied data-driven methodology to identify + resolve bottlenecks.
Removed bottlenecks limiting frontend.
No lost rankings during transition.
Easier department access for users.
Data-driven conversion improvements.
Faster loads + uptime.
BSH Turkey strengthened its digital presence — improved navigation, technical bottlenecks addressed, seamless engagement. 15% lead growth, extended session durations, enhanced overall performance.
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