Boosted BSH Turkey lead generation 15% with backend and UX work
Europe's largest home appliance maker, behind Bosch, Siemens, Gaggenau, and Neff, optimized BSH Turkey's site for engagement. Leads grew 15%, organic traffic climbed 3%, and average session duration extended 45 seconds.
Europe's largest home appliance manufacturer, behind Bosch, Siemens, Gaggenau, and Neff
BSH Hausgerate GmbH is Europe’s largest home appliance manufacturer, with brands including Bosch, Siemens, Gaggenau, and Neff. The group generated 15.9 billion euros in revenue in 2022.
Despite substantial traffic in Turkey, the site underperformed on conversion. Outdated backend systems and unclear user flows blocked the funnel from working end to end.
High traffic, low conversion on an outdated backend
Outdated backend
Bottlenecks in the CMS slowed the site and blocked frontend improvements.
Unfriendly navigation
Customers struggled to find information or connect with departments.
SEO risk on rebuild
Strong existing rankings could not be sacrificed during the transition.
Modernize backend and UX while preserving SEO equity
Backend modernization
Removed bottlenecks that were limiting frontend performance and speed.
SEO architecture preserved
Structure and redirects kept rankings intact through the redesign.
Updated navigation
A cleaner UX gave users direct access to products and departments.
Funnel optimization
Data-driven changes moved more high-intent traffic toward inquiry.
Performance and reliability
Faster loads and stable uptime supported both SEO and conversion.
Analytics reporting
Session data reviewed monthly so UX iterations stayed evidence-led.
A stronger BSH Turkey digital experience with real conversion lift
Headline result: +15% leads, +3% organic traffic, +45s session duration. Verified in GA.
Lead generation grew 15% through UX redesign and funnel optimization.
Organic traffic grew steadily, supported by preserved SEO structure.
Average session duration increased after the frontend redesign.
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