A K-12 + higher-ed SaaS provider replaced broad-targeted ads with persona-driven Google + LinkedIn campaigns — 70% more qualified decision-maker leads, 28% lower CPA, and 6× LinkedIn engagement.
Camu Digital Campus is a leading SaaS-based EdTech solution offering a cloud-driven platform for both K-12 schools and higher education. Their all-in-one LMS + SIS helps institutions lead digital transformation.
Despite strong product-market fit, EdTech is highly competitive with key competitors dominating search. While Camu had organic traction, paid campaigns lacked precision in engaging decision-makers.
Camu struggled with costly, inconsistent conversions. Broad audience targeting limited efficiency. Campaigns missed key decision-makers in academic institutions, weakening differentiation and ROI.
LinkedIn ads generated impressions but little engagement from senior profiles like deans or IT heads. Lack of persona-specific creatives reduced credibility and impact.
We restructured Camu's advertising into a performance-driven system. Google Ads divided into branded, competitor, and high-intent keyword campaigns + Performance Max for reach + AI-driven bid adjustments + geo-targeting. LinkedIn built persona-specific audience clusters targeting university/school leadership.
Refreshed ad creatives — success stories, product demos, video — increased engagement.
High-value decision-maker reach across both platforms.
Three-cluster ad structure replacing broad campaigns.
Filters for industry + role across decision-makers.
Scalable reach + AI bid adjustments.
Success stories + demos + video.
Reduced wasted spend; nurtured B2B prospects.
Camu strengthened its paid pipeline — decreased acquisition costs, higher-quality decision-maker leads, increased LinkedIn engagement, and a future-ready framework for the competitive EdTech landscape.
Whatever your stage. Exploring, evaluating, or ready to move. We meet you there. No pressure, no slide-deck theater.