Grew qualified leads 70% and cut CPA 28% for Camu Digital Campus
A K-12 and higher-ed SaaS swapped broad-targeted ads for persona-driven Google and LinkedIn campaigns. Result: 70% more qualified decision-maker leads, 28% lower CPA, and 6x LinkedIn engagement.
A leading SaaS EdTech platform for K-12 and higher ed
Broad targeting, weak LinkedIn traction, blurred positioning
Costly broad targeting
Wide audiences pulled clicks that never converted. Cost per booked demo climbed.
Weak LinkedIn traction
Ads reached impressions but not deans or IT heads with real buying power.
Blurred positioning
Creative did not stand out from bigger EdTech names competing for the same buyers.
Persona segmentation with a branded, competitor, and intent ad stack
Persona segmentation
Split audiences into decision-maker clusters across schools, colleges, and universities.
Branded, competitor, intent
Rebuilt Google Ads into three focused clusters instead of one broad set of campaigns.
LinkedIn role targeting
Job title filters put ads in front of deans, IT heads, and academic buying committees.
Performance Max rollout
Scaled reach with AI-driven bid adjustments while manual campaigns held cost lines.
Persona-driven creative
Success stories, demos, and short video replaced generic banner and text-only units.
Smart bidding + retargeting
Cut wasted spend and nurtured warm B2B prospects through their long buying cycle.
Cheaper decision-maker leads and 6x LinkedIn engagement
Headline result: 70% more qualified leads at 28% lower CPA. LinkedIn engagement climbed from 0.2% to 1.2%.
Qualified leads climbed 70% through persona-focused targeting on both platforms.
CPA dropped 28% with tighter ad structures, better creative, and smart bidding.
LinkedIn engagement climbed from 0.2% to 1.2%, driving stronger B2B conversations.
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