Cut consult costs 58% and grew bookings 97% across 65+ clinics
Canada's largest orthodontic network ran paid spend without capacity or language targeting. A conversion-first rebuild across 65+ clinics drove 97% more booked consults, 58% lower cost per consult, and 105% higher conversion rates.
Canada's largest orthodontic network, 65+ clinics across 8 provinces
Canadian Orthodontic Partners is one of Canada’s largest orthodontic networks with 65+ locations across 8 provinces. It runs a house-of-brands model, giving community clinics centralized marketing, HR, and admin support.
Every clinic keeps its local identity while sharing scale. That balance needed a paid media engine tied to real clinic capacity, not vanity lead volume.
High spend, vanity leads, no capacity-aligned budget
Vanity leads, poor ROI
Spend was high but attribution was weak. Inquiries did not tie to booked consults.
Capacity mismatch
Waitlisted clinics got more leads. Underused clinics got fewer. Budget ignored real capacity.
English-only creative
French and Mandarin communities were missed by uniform national campaigns.
Conversion-first paid media with multilingual, capacity-aligned budgets
Capacity-aligned budgets
Spend matched each clinic's real capacity and seasonal demand, not flat regional targets.
Performance Max + Meta stack
Deep-funnel conversion signals fed both platforms, so bidding chased consults not clicks.
Multilingual campaigns
French and Mandarin creative expanded reach into communities the English-only ads had skipped.
HubSpot data integration
Consult data flowed back to the ad platforms, driving smarter allocation and attribution.
Hyper-local targeting
Each clinic got its own geo and creative variant, tuned for per-location ROI.
Seasonal budget shifts
Monthly reallocation followed real regional and seasonal patterns, not calendar-year flatlines.
Bookings up, costs down, conversion rates doubled
Headline result: +97% booked consults and -58% cost per consult across 65+ clinics.
Patient consults grew 97% across 65+ clinics after the capacity-aligned rebuild.
Cost per consult dropped 58%, freeing budget to reinvest in high-capacity markets.
Paid media conversion rates doubled, driven by deep-funnel signals and local creative.
More cases that match this work
