Dental case study, 2023 to 2024
Cut consult costs 58% and grew bookings 97% across 65+ Canadian orthodontic clinics.
Canada's largest orthodontic network had paid spend with no coordination. We replaced it with campaigns in several languages, built around conversions and matched to clinic capacity. Booked consults rose 97%, cost per consult fell 58% and conversion rates rose 105%.
Patient consults rose 97% across 65+ clinics.
Cost per consult fell 58%, so the budget went further.
Paid media conversion rates rose 105%, driving bottom-line growth.
CLIENT SNAPSHOT
The brief
Canada's largest orthodontic network, with 65+ locations across 8 provinces, runs community clinics backed by central support.
Canadian Orthodontic Partners (COP) is one of Canada's largest orthodontic networks, with 65+ locations across 8 provinces. It uses a house-of-brands model. Its community clinics get central help with marketing, HR and admin.
COP ran well offline and had a large budget. But it could not prove a return from digital, because its efforts were not coordinated and lacked precision at the clinic level.
The problem
High spend, empty leads and budgets that ignored clinic capacity.
What we did
A model built on conversions, with budgets matched to capacity and ads in several languages.
We rebuilt COP's media setup around consults and treatment starts.
Budgets shift based on each clinic's capacity, market potential and seasonal results. We localized and translated ads for French and Mandarin communities. Paid Search, Meta and Performance Max all run on HubSpot data.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Spend matched to what each clinic can handle.
Optimized for signals deep in the funnel.
French and Mandarin ads reach diverse Canadian communities.
Smarter spend and tracking across platforms.
Return optimized for each location.
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