Other case study, 2023 to 2024
Drove 2.3× keyword rankings and 54% annual traffic growth at Chervin Furniture.
A Canadian custom furniture maker used to rely on social media alone, with no clear focus. We replaced that with a clear SEO and PPC plan. Keyword rankings grew 2.3× and traffic grew an average 54% a year, with results that keep driving revenue.
Keyword rankings grew 2.3× from 2022 to 2023 through technical SEO and content.
Website traffic grew an average 54% year over year, with steady momentum.
Organic traffic rose 51% in the first year, a strong base to build on.
CLIENT SNAPSHOT
The brief
A top Canadian maker of custom cabinetry and furniture that builds to order, with three upscale showrooms in Ontario.
Chervin Furniture & Design is a top Canadian maker of custom cabinetry and furniture. For over 30 years it has designed, manufactured and installed pieces built to order, from showrooms in Waterloo, Muskoka and Oakville. It is known for fine craft and lasting quality. Its buyers are homeowners who want well-made work that looks good and works well.
Chervin had a strong name, but its online results did not match its value. Years of social media had brought uneven engagement.
The problem
Social media only, weak SEO and poor leads online.
What we did
A clear roadmap, content shaped by sales and Google Ads.
Google Ads caught buyers who were ready now, while SEO built traffic for the long term.
We started with a technical SEO audit and interviews with the sales team, so the plan matched what real buyers need. Then we built a 12-month SEO calendar across 12+ product categories and optimized the pages the site already had. Digital PR and local SEO brought more leads to the showrooms.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Keyword groups ranked by priority across categories.
Built on buyer needs we heard in sales team interviews.
Searches from buyers ready to act.
Pages built to convert.
More leads that come through the showrooms.
Authority and visibility that last.
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