Doubled Chervin Furniture keyword rankings and grew traffic 54%
A Canadian custom furniture maker replaced unfocused social-only marketing with strategic SEO and PPC. Keyword rankings grew 2.3x, annual organic traffic climbed 54%, and lead quality moved from low to sales-aligned.
A premier Canadian custom furniture maker with two Ontario showrooms
Chervin Furniture and Design is a premier Canadian furniture manufacturer specializing in custom, made-to-order pieces. Two upscale showrooms in Ontario serve homeowners who want craftsmanship and timeless design.
Digital performance did not reflect the market value. Years of social-only marketing produced inconsistent engagement and low-quality online leads.
Social-only marketing, weak SEO, and low-quality leads
Social-only mix
Marketing lived on social channels and produced inconsistent engagement.
Weak search presence
Despite reputation, Chervin ranked poorly for competitive furniture terms.
Low-quality leads
Sales flagged online inquiries as poorly qualified and hard to close.
A strategy-led SEO and PPC roadmap tied to real sales input
12-month SEO roadmap
Prioritized keyword clusters across every custom furniture category.
Sales-aligned content
Built pages around customer questions gathered from sales interviews.
Google Ads intent targeting
Campaigns focused on high-intent buyer queries that actually convert.
Conversion-focused content
Refreshed pages designed for showroom visits and inquiries.
Local SEO and showroom focus
Local optimization drove more qualified showroom-driven leads.
Digital PR features
Long-term authority work built organic visibility beyond ad spend.
A revenue-driving marketing system with compounding organic
Headline result: 2.3x keyword rankings, +54% annual organic, +51% in year one. Verified in Search Console.
Keyword rankings nearly doubled from 2022 to 2023 with technical SEO.
Website traffic grew 54% year over year, building steady momentum.
Organic traffic increased 51% in year one, setting a strong baseline.
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