Redefine Web

Home Services case study, 2023 to 2024

Drove 15K+ monthly visitors and 600+ first-page keywords for Cobalt Clean.

A community-focused cleaning company in Las Vegas built a high-performing site with automated booking and SEO. In 6 months it reached 15K+ monthly organic visits, 600+ first-page keywords and a 3.5% conversion rate.

Web Design Web Development
Homepage of Cobalt Clean, a Cleaning · Las Vegas · Community-Focused business, shown in a browser window
COBALTCLEANLV.COM
15K+
MONTHLY VISITORS

Monthly organic traffic within six months of launch.

600+
KEYWORD RANKINGS

Keywords ranking on Google's first page within 3 months.

3.5%
CONVERSION RATE

Conversion rate, lifted by easy booking and simple calls to action.

Headline result · 15K+ monthly visitors Reporting cadence · monthly

CLIENT SNAPSHOT

Profile Community-focused cleaner
Sector Residential and commercial cleaning
HQ Las Vegas, NV
Recognition Community-impact cleaning brand
Engagement Web + SEO partner · 6 months
Timeline 2023 / 2024
Platform WordPress

The brief

A community-focused cleaning company that pairs professional service with social impact, giving free cleanings to people in need.

Cobalt Clean is a community-focused cleaning company. It pairs professional service with social impact, giving free cleanings to single parents, first responders and others in need. Its mission is healthier spaces, with top-quality service for homes and businesses.

The problem

No online presence, two audiences to reach and scheduling done by hand.

With no modern website, the company relied on referrals, and that limited growth.

With no booking system, scheduling wasted time. The company had to win over homeowners, who want trust and personal service, and businesses, who want speed and reliability.

The site had to guide both audiences to book, without clutter.

There was no SEO to help people find the company in local searches.

What we did

A custom site for both audiences, automated booking and a solid SEO base.

One site that speaks to both B2B and B2C buyers, with clear calls to action for each.

We built a custom website for both businesses and homeowners. The message is professional yet approachable. Automated booking made it simpler for new clients to get started. Targeted SEO put 600+ keywords on the first page within 3 months. Custom hosting and optimized plugins keep the site reliable and online.

RESULTS, CHARTED BEFORE AND AFTER
15K+ MONTHLY VISITORS Monthly organic traffic within six months of launch.
600+ KEYWORD RANKINGS Keywords ranking on Google's first page within 3 months.
CONVERSION RATE 3.5%
Before
After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Custom site for B2B and B2C

A modern layout that works for both audiences.

Automated booking

Less hassle for clients and for the team.

SEO with 600+ keyword targets

First-page rankings within 3 months.

Clear calls to action

Both audiences convert.

Reliable performance

Fast, on brand and built for uptime.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021