Scaled Ditto Insurance to 4.9 stars from 12,000+ customers
A Bengaluru insurtech competed against ad-heavy aggregators. We ran layered SEO, PPC, and story-led content. Ditto hit 4.9 stars from 12,000+ verified reviews.
Digital-first insurance advisory built by ex-IIM founders
Ditto Insurance is a Bengaluru-based digital-first insurance advisory platform founded by ex-IIM graduates under Tacterial Consulting. It specializes in health and term-life insurance, with no commission pressure on advisors.
Backed by Zerodha, Ditto started by educating readers through Finshots and grew into a full insurtech advisory rated 4.9 stars by 12,000+ verified customers, recognized in LinkedIn’s Top 20 Indian Startups of 2023.
Crowded market, low awareness, weak conversion funnel
Crowded aggregator market
Policybazaar and rivals ran huge ad spends, so paid alone would not scale.
Low brand awareness
The human-first advisory pitch was unique but few buyers had heard of it.
Weak conversion funnel
PPC drove low-quality clicks and social was inconsistent, so leads leaked.
Multi-stage SEO, sharp PPC, and story-led social
Multi-stage SEO
Awareness, consideration, and decision queries all targeted with intent-matched content.
Persona-driven PPC
Urban young professionals reached with sharp messaging and tight filters.
UI and UX refinements
Clarity-driven CTAs and trust signals across the full funnel.
Story-driven social
Educational content on Instagram, LinkedIn, and YouTube every week.
Backlink and PR campaigns
High-authority publications anchor domain credibility and rankings.
Retargeting funnels
Drop-off recovery turns bounced visitors into policy conversations.
12,000+ reviews at 4.9 stars, 300% organic growth
Headline: 12,000+ reviews at 4.9 stars, +300% organic, +250% lead efficiency. Weekly cadence, trust-tied.
4.9-star Google rating from 12,000+ real customers reinforces trust.
Organic traffic jumped 300% via SEO content and strategic backlinks.
PPC and retargeting improved lead efficiency 250%, cutting CAC hard.
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