Professional Services case study, 2022 to 2024
Scaled Ditto Insurance to 4.9★ from 12,000+ customers with consumer-first digital growth.
An Indian insurtech set up by IIM grads grew into a top consumer-first advisory. Organic traffic rose 300%.
A 4.9-star Google rating from 12,000+ real customer reviews builds trust.
Organic traffic rose 300% through SEO content that teaches and strong backlinks.
PPC and retargeting made lead gen 250% more efficient and cut the cost of each customer.
CLIENT SNAPSHOT
The brief
A digital-first insurance advisory in Bengaluru, founded by former IIM graduates, offering health and term life advice with no commission pressure.
Ditto Insurance is a digital-first firm in Bengaluru that gives people advice on insurance. Former IIM graduates set it up in 2020 under Tacterial Consulting Pvt Ltd. It wants to make insurance in India simple. It focuses on health and term life insurance.
Zerodha backs the firm. It began by teaching people through Finshots and grew from there. Over 12,000 happy customers now rate it 4.9 stars on Google. LinkedIn named it one of the Top 20 Indian Startups of 2023.
The problem
A crowded market run by aggregators and direct insurers with closed systems.
What we did
Consumer-first stories, multi-stage SEO, sharp PPC and UX refinements.
We built trust and reach at each step of the buyer's path.
We ran a full digital growth plan. Layered SEO met people at each stage, from first look to final choice. We sharpened PPC with tight messages and filters aimed at young urban professionals. Design updates made each call to action clear.
We added trust signals, such as ratings, expert-led banners and a clear no-spam promise. Friendly, story-led content went out on Instagram, LinkedIn and YouTube. Retargeting won back people who left the site.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Awareness, consideration and decision searches, each met with matching content.
Young urban professionals reached with sharp messages and audience filters.
Clear calls to action and trust signals across the funnel.
Content that teaches, on Instagram, LinkedIn and YouTube.
Links from top publications that build trust in the domain.
Brought back people who left and turned them into leads.
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