Healthcare case study, 2023 to 2024

Drove a 120% rise in organic traffic for Dr Parth Shah's eye specialist center.

A leading Canberra eye surgeon with no website went from invisible to a top choice in six months. The practice now ranks in the top 10 for 22 keywords.

Web Build SEO Local Search Content Marketing

Homepage of Dr Parth Shah, a Ophthalmology · Eye Specialist Centre business, shown in a browser window

DRPARTHSHAH.COM.AU

+120%

ORGANIC TRAFFIC

Organic traffic rose 120% within six months, bringing more new patients to the website.

+40%

PATIENT BOOKINGS

Patient bookings rose 40% thanks to better visibility, helpful content and local SEO.

+35%

REVENUE BOOST

Total revenue rose 35%, so the practice could add services and keep growing.

Headline result · +120% organic traffic in six months Reporting cadence · monthly · booking-tied

CLIENT SNAPSHOT

Profile Specialized practice

Sector Cataract · pediatric · strabismus

HQ Canberra, Australia

Recognition Leading Canberra eye surgeon

Engagement Web build + SEO partner

Timeline 2023 / 2024

Platform WordPress + accessibility tools

The brief

A leading eye surgeon in Canberra for cataract surgery, strabismus, pediatric eye surgery and advanced eye procedures.

Dr Parth Shah is a leading eye surgeon in Canberra. He specializes in cataract surgery, strabismus treatment, pediatric eye surgery and advanced eye procedures.

He had deep skills and a strong name in medicine, but the practice had no website. Patients look up doctors online before they choose one. With nothing to find, the practice lost trust and could not grow.

The problem

No website, no trust online and no support for referrals.

With no website, the clinic had no online visibility at all.

Trust suffered, and patients went to Canberra rivals with strong websites. With nothing online, the practice also could not teach patients or grow referrals from GPs and optometrists.

With no SEO or technical base, digital marketing was impossible.

A trusted site that people could find in search became urgent.

What we did

Build a credible website first, then add authority and outreach.

We gave the practice a home online, then made sure patients and doctors could find it.

We built a custom website with features that make it easy for everyone to use. SEO targeted cataract, pediatric and strabismus searches. NitroPack and Wordfence kept the site fast and safe, and a Google Business Profile caught local searches.

Clusters of patient education articles built authority. We also worked with GPs and optometrists to grow referrals.

RESULTS, CHARTED BEFORE AND AFTER

ORGANIC TRAFFIC +120%

Before

After

PATIENT BOOKINGS +40%

Before

After

REVENUE BOOST +35%

Before

After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Accessibility-first website

A custom design with accessibility features that make patients feel welcome and build trust.

High-intent SEO

Keywords for cataract surgery, pediatric care and strabismus.

Performance and security stack

NitroPack for speed, Wordfence for security and Rank Math for SEO.

Local SEO and Google Business Profile

Google Business Profile and directory listings for Canberra searches.

Content clusters and blogs

Patient education on cataracts, pediatric care and strabismus.

GP and optometrist outreach

New patients through referrals from professional networks.

FREE · WRITTEN IN 24 HOURS · NO PITCH

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021