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HOME / CASE STUDIES / DR PARTH SHAH
HEALTHCARE 1-YR ENGAGEMENT

Drove 120% organic traffic surge for a Canberra eye surgeon

A leading Canberra eye surgeon with no website went from invisible to dominant. In six months: 22 top-10 keyword rankings, 120% traffic surge, and 35% revenue growth.

CLIENT
Dr Parth Shah
ENGAGEMENT
Web build + SEO partner
TIMELINE
2023 - 2024 (1 year)
RESULTS VERIFIED IN GA4 + BOOKING DATA
Dr Parth Shah case study hero
1 / 5 BOOKING + KEYWORD DASHBOARD 2024
CLIENT SNAPSHOT
FOUNDED Specialized ophthalmology practice
SECTOR Cataract, paediatric, strabismus
HQ Canberra, Australia
PLATFORM WordPress + accessibility tools
STACK WordPress, RankMath, NitroPack, GMB
RECOGNITION Leading Canberra eye surgeon
BACKGROUND

A leading Canberra eye surgeon in cataract, paediatric, and strabismus care

Dr Parth Shah is a leading Canberra eye surgeon specializing in cataract surgery, strabismus treatment, paediatric eye surgery, and advanced ophthalmic procedures.

Despite deep clinical experience and a strong local reputation, the clinic had no website, no online credibility, and no scalable referral engine.

CHALLENGE

No website, no online credibility, no referral support

PRESENCE

No website at all

Zero online presence meant zero digital credibility, so patients chose visible competitors.

RANKINGS

No local search share

Cataract, paediatric, and strabismus queries in Canberra sent patients to other clinics.

REFERRALS

Manual referral flow

GP and optometrist referrals were case-by-case with no digital layer to scale it.

APPROACH

Build the credible site first, then layer authority and outreach

Accessible-first site build

Custom design with accessibility features that expand inclusivity and patient trust.

High-intent SEO

Cataract surgery, paediatric care, and strabismus keyword targeting for Canberra search.

Performance and security

NitroPack speed, Wordfence security, and RankMath as the SEO foundation.

Local SEO and GBP

Google Business Profile and directory listings tuned for Canberra-based queries.

Content clusters and blogs

Patient-focused education on cataract, paediatric care, and strabismus procedures.

GP and optometrist outreach

Referral-based patient acquisition through professional networks and clinicians.

RESULTS

Six months from invisible to dominant local search

Headline result: 120% organic traffic in six months, booking-tied monthly reporting.

+120%
ORGANIC TRAFFIC

Organic traffic grew 120% in six months, driving prospective patients to the site.

22
TOP-10 KEYWORDS

Ranked 22 keywords in Google top 10 across cataract, paediatric, and strabismus.

+35%
REVENUE GROWTH

Overall revenue grew 35%, funding service expansion and sustained growth.

FREE — 30 MINUTES — NO PITCH

Book a free growth audit.

Walk away with three fixes you can ship the same week — whether or not you hire us.

24-HOUR RESPONSE 300+ AUDITS RUN ZERO OBLIGATION