Redefine Web

Manufacturing case study, 2017 to 2018

Grew DY Printing Box revenue 200% in 18 months with digital ads tracked to conversions.

A custom packaging company took on industry giants with a precise digital plan on a small budget. Sales grew 200%, quote requests passed 150 a month and forms converted 65-75% of leads within 3 months.

Strategy Ads Website Optimization Conversion Tracking
Homepage of DY Printing Box, a Print · Custom Packaging business, shown in a browser window
DYPRINTINGBOX.COM
+200%
SALES

Sales rose 200% within 18 months.

150+
MONTHLY LEADS

Over 150 online quote requests every month.

100%
ORGANIC GROWTH

Organic traffic grew 50-100% year over year, every year.

Headline result · +200% sales in 18 months Reporting cadence · monthly

CLIENT SNAPSHOT

Founded 2014
Sector Custom packaging · printing
HQ Markham, ON, Canada
Recognition Industry-specific provider
Engagement Digital marketing partner · 18 months
Timeline 2017 / 2018
Platform WordPress

The brief

A company founded in 2014 that makes premium custom packaging for many industries.

DY Printing Box was founded in 2014. It makes premium custom packaging for businesses in many industries. It is known for great product quality, affordable prices and strong customer service. It offered real value, but its reach was limited to referrals, word of mouth and small promotions.

To compete with industry giants, it wanted growth that could scale and pay for itself.

The problem

A small budget, a crowded market and no conversion tracking.

TRACKING DY Printing Box could not compete head-on with established players.

The website had no conversion tracking and was not optimized. With a small budget, large campaigns were too risky.

It had no clear edge over rivals and little online presence beyond a basic website.

What we did

Tracking across channels, scaling tied to ROI and A/B-tested landing pages.

We ran targeted, data-driven marketing that fit the budget.

Tracking across channels showed exactly where revenue came from. Clear selling points sharpened the brand's position. Ads ran at set times of day to control costs. A/B tests on ads and landing pages refined the message. Organic optimization kept building traffic over the long term.

RESULTS, CHARTED BEFORE AND AFTER
SALES +200%
Before
After
150+ MONTHLY LEADS Over 150 online quote requests every month.
ORGANIC GROWTH 100%
Before
After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Digital ads built to convert

Ads timed for the right hours, with selling points in the copy.

Tracking across channels

ROI measured precisely.

150+ monthly quote requests

Qualified inbound demand on a small budget.

A/B-tested landing pages

Hero, call to action and form refined to convert more.

Organic traffic growth

50-100% growth year over year, building alongside paid ads.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021