Home Services case study, 2022 to 2024
Grew Elevated Roofing leads 340% with a full-scale digital marketing plan.
A home and commercial roofing company in Frisco, TX expanded into 3 nearby cities with SEO, paid ads and content. Leads grew 340%, web traffic rose 109% and revenue grew 300%, which funded a move into HVAC and plumbing.
Roofing leads rose 340% through better SEO, content and landing pages.
Website traffic rose 109% through service area rankings and content.
Annual revenue grew 300%, funding the move into HVAC and plumbing.
CLIENT SNAPSHOT
The brief
A trusted home and commercial roofing company in Frisco, TX, serving the Dallas-Fort Worth metroplex.
Elevated Roofing is based in Frisco, Texas. It has become a trusted name in home and commercial roofing across the DFW metroplex. With 20+ years of skilled craft, it grew into a recognized leader.
Like many home service businesses, it found word of mouth alone was not enough. It wanted to grow beyond Frisco into Plano, McKinney and Allen, and those cities were packed with aggressive local rivals.
The problem
Uneven local SEO, paid ads draining the budget and few conversions.
The company was not ranking for competitive keywords in nearby cities. SEO work was uneven. Paid ads ate the budget and brought few conversions. Content existed but did not follow a plan. The setup for turning visitors into leads was weak.
What we did
Service area pages, technical SEO, better ads, content and PR.
A framework of service area pages at the center, with search, paid ads and PR all pulling in the same direction.
We built a custom landing page framework, tuned plugins for speed and kept the site at 100% uptime. We created service area pages that rank in each nearby city. We fixed technical SEO and added link building and local citations. We wrote blog content, ran digital PR and adjusted the ad campaigns with conversion tracking.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Plano, McKinney and Allen each rank on their own.
Plus structured local citations.
Authority and search visibility built together.
Conversion tracking and landing page tests.
More leads captured across the site.
Traffic and lead growth that fund the move into HVAC and plumbing.
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