Grew Elevated Roofing leads +340% with full-scale digital marketing
A Frisco-based roofer stuck in one city, losing paid budget to weak conversion. Two years of service-area SEO, technical work, PR, and ad optimization drove +340% leads and +300% revenue.
A Frisco roofer serving the Dallas-Fort Worth metroplex
Elevated Roofing, headquartered in Frisco, Texas, is a trusted residential and commercial roofer across the DFW metroplex. They built a strong reputation on craft and service.
Word-of-mouth alone wasn’t enough for the next stage. Ambitions ran beyond Frisco into Plano, McKinney, and Allen, and the site couldn’t carry that.
Inconsistent SEO, wasted ad spend, and weak conversion
Weak nearby-city SEO
They ranked in Frisco only, missing Plano, McKinney, and Allen.
Wasted paid ad spend
Broad campaigns burned budget without converting to booked jobs.
Weak conversion structure
Content existed but pages did not push buyers to book estimates.
Service-area SEO, technical work, PR, and ad optimization
Service area page framework
Plano, McKinney, and Allen each earned their own ranked landing page.
Technical SEO + link building
Site health work paired with structured local citations.
Blog content + digital PR
Content and press built authority alongside search visibility.
Paid ad optimization
Conversion tracking plus landing page tests that lifted ROAS.
Conversion-focused templates
Page templates rebuilt so lead capture ran sitewide.
Multi-channel growth
Traffic and leads fueled expansion into HVAC and plumbing.
Multi-city growth fueled expansion into HVAC and plumbing
Headline result: +340% leads, +109% traffic, +300% revenue. Monthly reporting across cities.
Roofing leads surged through SEO, content, and landing pages.
Traffic climbed via service-area rankings and content.
Revenue tripled, fueling HVAC and plumbing expansion.
More cases that match this work
