Cut ExpressColour acquisition cost 4.5x with SEM and SEO
A Singapore commercial printer bounced back from a property-market crash with a rebuilt Google Ads and SEO program. Result: 4.5x lower CPA and 30% sales growth from a broader client base.
A Singapore commercial printer for flyers, postcards, brochures
Expensive clicks, weak leads, no organic footprint
Expensive competitor clicks
Cheap-printer bids ran up $2 CPCs with weak conversion on almost every query.
Weak lead quality
Price-shoppers filled forms but rarely turned into paying commercial print jobs.
No organic footprint
Search Console showed the site missing 1,600+ high-value monthly searches.
Differentiate on speed and quality, not price
Negative-keyword shield
Stripped price-shopper queries out of paid so budget landed on real commercial buyers.
SEO content foundation
Rebuilt on-page work put the site on page 1 for 1.65K monthly commercial queries.
Differentiator-led ads
Speed, reliability, and quality copy replaced cheap framing and pulled higher intent.
Diversified client mix
Retail and F&B buyers landed alongside real estate, spreading revenue risk across sectors.
Landing-page CRO pass
Product pages restructured for one clear next step tied to a quote request or call.
Reporting cadence
Weekly reads on CPA and organic traction kept spend anchored to real revenue outcomes.
CPA cut 4.5x and sales up 30% from a diversified client base
Headline result: 4.5x lower CPA. Ranked for 1.65K monthly searches across four core terms.
Sales volume climbed 30% after the paid restructure and SEO foundation went live.
Cost per conversion dropped 4.5x, from $150.92 down to a stable, defensible line.
Ranked on keywords searched 1,650+ times monthly across four commercial terms.
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