Redefine Web

Home Services case study, 2023 to 2024

Grew Fajar Interiors SEM sales 714% with luxury social engagement.

A luxury design firm in the UAE built strong, high-end social reach. Sales from SEM grew 714% and keyword ranks grew 4,000%. Active users rose 76%, and the fan base grew 50% a year.

Strategy Campaign Management Brand Visibility Audience Targeting
Homepage of Fajar Interiors, a Luxury Interior Design · UAE business, shown in a browser window
FAJRINTERIORS.COM
714%
SEM SALES

SEM-driven sales rose 714% with optimized campaigns and sharp targeting.

4000%
KEYWORD RANKINGS

Keyword rankings rose 4,000% as content and social worked together.

76%
ACTIVE ENGAGEMENT

Active user engagement rose 76% by 2024, which built customer loyalty.

Headline result · +714% SEM sales Reporting cadence · monthly · tied to social

CLIENT SNAPSHOT

Profile UAE luxury agency
Sector Interior design and architecture · luxury
HQ United Arab Emirates
Recognition Top luxury UAE interior design
Engagement Social Media partner
Timeline 2023 / 2024
Platform WordPress

The brief

A leading interior design and architecture agency in the UAE, known for luxury work in homes and commercial spaces.

Fajar Interiors is a leading design and architecture firm in the UAE, known for luxury work in homes and businesses. With decades of experience and a large portfolio of high-end work, it is one of the key names in the region.

But like many established design firms, it had trouble turning that name into a strong online presence.

The problem

Uneven engagement, generic targeting and no path to convert.

The firm was respected in UAE design, but its online content had no plan, no consistency and little engagement.

Posts did not connect with people and failed to build a community on visual platforms.

Its look lacked the luxury feel it needed to stand out, and generic targeting missed high-value buyers.

What we did

A premium social plan with a funnel built for high-value buyers.

Every post and ad had to feel as premium as the firm's work.

The brand got one clear look on social that fits its style. Ads went after high-end leads, and we split the audience by interest. A clear funnel turned fans into qualified leads.

RESULTS, CHARTED BEFORE AND AFTER
SEM SALES 714%
Before
After
KEYWORD RANKINGS 4000%
Before
After
ACTIVE ENGAGEMENT 76%
Before
After

BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.

Social identity that fits the brand

A luxury look that stays on brand in every post.

Targeted ads for premium leads

Split by interest and behavior.

Bold luxury visuals

A consistent look made the brand easy to spot.

Planned engagement campaigns

Guaranteed reach and a growing community.

Conversion funnel

Engaged followers become qualified leads.

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WRITTEN IN 24 HOURS · 10,000+ SITES RUN · 300+ CLIENTS SINCE 2021