Drove 5x inbound leads for Fitzgerald Power
A UK chartered accountancy replaced spreadsheet pipeline tracking with a HubSpot-powered inbound system. Inbound leads grew 5x, revenue grew £1m, and conversion rose from 1.4% to 6%.
A long-established chartered accountancy firm
Fitzgerald Power is a long-established chartered accountancy firm. Their clients include growing businesses, contractors, and high-net-worth individuals across the UK.
The firm had traffic and reach. What it lacked was a pipeline system that could track spend against booked revenue and hand qualified leads to sales on time.
Generic content, manual leads, no ROI visibility
Generic content
Syndicated news posts hurt SEO and blurred the firm with every UK peer.
Manual leads
Excel-tracked leads meant missed follow-ups and dropped opportunities.
No ROI visibility
Google Ads spend ran without call-back to real pipeline dollars.
Custom inbound, HubSpot CRM, and persona content
Persona-driven inbound
Programs mapped to real ICPs and their buying priorities.
Google and LinkedIn Ads
B2B decision-maker campaigns tied to booked revenue.
Original SEO content
Proprietary thought leadership replaced syndicated news.
HubSpot CRM
Automated lead tracking and nurture across the funnel.
Conversion optimization
Sitewide conversion rate rose from 1.4% to roughly 6%.
Reporting cadence
A monthly readout tied every campaign to pipeline outcomes.
5x inbound leads, £1m revenue, 6% conversion
Headline: 5x inbound leads, £1m added revenue, and conversion from 1.4% to about 6%.
Inbound leads scaled from about 20 a month to over 100.
More than £1m in new revenue was added through inbound growth.
Sitewide conversion moved from 1.4% to about 6%, driving steady ROI.
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