Professional Services case study, 2023 to 2024
Drove 5× more inbound leads and £1m in revenue growth for Fitzgerald Power.
A chartered accounting firm tracked its pipeline in spreadsheets. We replaced that with an inbound system run from HubSpot.
Steady inbound growth added over £1M in new revenue.
Inbound leads grew 5×, from 20 to over 100 opportunities a month.
The website conversion rate rose from 1.4% to almost 6%, for steady ROI.
CLIENT SNAPSHOT
The brief
A long-established accounting firm for businesses, contractors and high-net-worth clients.
Fitzgerald Power is a long-established accounting firm. It serves businesses, contractors and high-net-worth clients. It grew through word of mouth, acquisitions and bought leads. It had a website, SEO, Google Ads and content support, but results were small. The content was generic, nothing worked together and nothing was automated.
The problem
Generic content, leads handled by hand and no view of ROI.
What we did
Custom inbound, CRM automation and persona-driven content.
We swapped scattered efforts for one inbound program that worked as a whole.
We built SEO around the firm's ideal clients and optimized the website. We also managed Google Ads, ran LinkedIn campaigns and wrote original blog posts and gated PDF guides. HubSpot CRM with automated workflows tied it all together.
Conversion work across the whole site moved the rate from 1.4% to about 6%.
BARS SHARE ONE SCALE PER CHART. BEFORE IS THE STARTING POINT.
Built around key services and how ideal clients behave.
Campaigns aimed at B2B decision-makers.
The firm's own thought leadership in place of syndicated news.
Automated lead tracking and nurture.
Site-wide conversion rate from 1.4% to 6%.
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