A chartered accountancy firm replaced spreadsheet-based pipeline tracking with a HubSpot-powered inbound system — 5× inbound leads, £1m revenue growth, and 6% conversion (from 1.4%).
Fitzgerald Power is a long-established accountancy firm serving businesses, contractors, and high-net-worth clients. They relied on word-of-mouth, acquisitions, and purchased leads. Although they had a website, SEO, Google Ads, and content support, results were minimal due to generic content, lack of cohesion, and no automation.
Despite decent traffic, only ~20 inquiries/month converted from 1,000+ visitors. Content was syndicated news shared by hundreds of UK accountancy firms — damaging SEO. Google Ads lacked ROI tracking.
Leads were managed in Excel/email — missed opportunities and inadequate follow-ups. No automation, advanced reporting, or alignment between services and personas.
We replaced disjointed efforts with a cohesive inbound program. Persona-driven SEO, optimized website, Google Ads management, LinkedIn campaigns, original blog content, gated PDF guides, and HubSpot CRM with automation workflows.
Site-wide conversion optimization moved rates from 1.4% to ~6%.
Aligned with service priorities and ICP behaviors.
B2B-targeted decision-maker campaigns.
Replaced syndicated news with proprietary thought leadership.
Automated lead tracking and nurturing.
1.4% → 6% conversion rate site-wide.
Fitzgerald Power gained predictable pipeline. Inbound inquiries grew 5×, conversion rates improved 4.5×, and revenue grew £1m — positioned as the go-to firm in their market.
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